[04/19/13 - 08:45 AM] ABC's "Wife Swap" Grows for the 2nd Straight Week to Best-Since-Premiere Numbers ABC spins the numbers for Thursday, April 18.
[via press release from ABC]
ABC's "Wife Swap" Grows for the 2nd Straight Week to Best-Since-Premiere Numbers
In the 8 o'clock hour, ABC's Wife Swap was up for the 2nd week in row in both Total Viewers (+4%) and Adults 18-49 (+7%) to deliver its best performance since its season opener 4 weeks ago - since 3/21/13. Opposite Fox's American Idol, Wife Swap grew by 14% among young adults from its first half-hour to its second half-hour. At 8pm, ABC's unscripted series beat NBC's original Community in the half-hour by 1.5 million viewers and by 8% in Adults 18-49 (NBC aired a repeat of The Office in the 8:30pm half-hour).