[04/24/13 - 03:09 PM]
Discovery Channel Dominates as #1 Cable Network for Men on Tuesday with "Deadliest Catch" and Premiere of "Backyard Oil"
Discovery spins the numbers for Tuesday, April 23.

[via press release from Discovery]


Deadliest Catch Delivered 3.05 Million Total Viewers and Backyard Oil Grabbed 1.84 Million Total Viewers on April 23

(NEW YORK) Discovery Channel took the #1 cable network spot among Men 25-54 (excluding sports) on Tuesday, April 23 with DEADLIEST CATCH and the series premiere of BACKYARD OIL.

DEADLIEST CATCH at 9PM ET/PT was the #1 series in cable on Tuesday among Men 25-54/18-49 delivering 2.12 HH, 2.00 Persons 25-54, 2.42 Men 25-54, 1.89 Men 18-49 and 3.05 Million Total Viewers P2+. The series out-delivered multiple broadcast programs among Men 25-54, including ABC's "Dancing With The Stars," CBS' "Golden Boy", FOX's "New Girl" and "Mindy Project" and NBC's "Ready For Love".

The 10 PM ET/PT season premiere of BACKYARD OIL earned a 1.35 HH/1.18 Persons 25-54 rating and delivered 1.84 Million Total Viewers P2+. This premiere is the network's highest rated series premiere in all key demos, including Persons and Men 25-54 in 2013.

BACKYARD OIL is a high stakes comical rollercoaster ride through the world of wildcat oil drilling, and returns with an all-new episode on April 30 at 10PM ET/PT. DEADLIEST CATCH also returns with a new episode on April 30 at 9PM ET/PT.

Source: Nielsen. NHI Calendar. 4/16/13. Live+SD AA% and AA (000).

  [april 2013]  


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