or


[04/30/13 - 12:37 PM]
Animal Planet Earns Its Best-Ever April
Animal Planet spins the numbers for the month of April.

[via press release from Animal Planet]

ANIMAL PLANET EARNS ITS BEST-EVER APRIL

- SUCCESS DRIVEN BY STRONG SATURDAY AND SUNDAY PERFORMANCES FROM MY CAT FROM HELL AND RIVER MONSTERS -

(April 30, 2013, Silver Spring, Md.) - Animal Planet earned its best-ever April prime delivery across multiple demos, including P2+ (706K), P25-54 (324K) and P18-49 (305K). Continuing its first-quarter 2013 success, Animal Planet remains among the top-20 ad-supported cable networks based on M25-54 delivery (#17). The network also posted consecutive months of year-over-year delivery growth in prime across multiple demos, achieving gains for 17 straight months among P2+, P25-54 and P18-49.

The network's success in April was driven by stellar Saturday and Sunday series performances. Animal Planet's Saturday hit series, MY CAT FROM HELL, is performing heavenly among W25-54 and is the network's second-most-watched series year to date among this demo. In April, the series reached an all-time high, pulling in 1.2M P2+ viewers on 4/20, and this season, the series is averaging more than 1M P2+ viewers. MY CAT FROM HELL helped Animal Planet rank as the number-one nonfiction cable network in the Saturday 8 PM timeslot for two straight weeks (on 4/20 among P18-49; on 4/27 among W25-54).

Hellish cats aren't the only creatures that contributed to Animal Planet's April success. Monsters are a proven commodity, as the Sunday night series, RIVER MONSTERS, in its fifth season, remains the top-performing series of all time among P25-54. This season's debut pulled in 1.8 million P2+ viewers, making it Animal Planet's most-watched season opener in network history. Overall, this season's RIVER MONSTERS premieres (which all debuted in April) have delivered 1.7M P2+ viewers.

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 96 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.





  [april 2013]  
S
M
T
W
T
F
S
 


· MY CAT FROM HELL (ANIMAL PLANET)
· RIVER MONSTERS (ANIMAL PLANET)





most recent ratings | view all posts
[07/21/14 - 10:30 AM]
Live+7-Day Playback for the Premiere Episode of "Under the Dome" Tops Last Summer's L+7 Series Premiere
CBS further spins the numbers for Monday, June 30.

[07/21/14 - 08:38 AM]
ABC Takes 2nd on Sunday in Viewers with "Wipeout" and "Rising Star" Improving Their Time Periods
ABC spins the numbers for Sunday, July 20.

[07/21/14 - 08:29 AM]
Sunday's Broadcast Ratings: CBS Pulls Back in Front with "Big Brother"
The Eye's summer mainstay leads the night among adults 18-49.

[07/21/14 - 08:19 AM]
Encore Telecast of "American Ninja Warrior" Beats an Original "Wipeout" on ABC in Adults 18-49
NBC spins the numbers for Sunday, July 20.

[07/18/14 - 01:47 PM]
"The Strain" Delivers Eye-Catching Premiere Ratings
FX further spins the numbers for Sunday, July 13.

[07/18/14 - 11:19 AM]
"Under the Dome" and "Extant" Are the Summer's Top Two Programs with 3-Day Playback Lift
CBS further spins the numbers for the summer to date.

[07/18/14 - 08:38 AM]
"Rookie Blue" Draws Its Biggest Overall Audience Since Its Season Premiere
ABC spins the numbers for Thursday, July 17.

[07/18/14 - 08:36 AM]
Thursday's Broadcast Ratings: CBS, FOX Split Demo Honors
"Big Brother 16" and "Hell's Kitchen" both power their respective networks among adults 18-49.

[07/18/14 - 08:21 AM]
"Last Comic Standing" Is No. 1 in the 10 p.m. Timeslot in the 18-49 Demo
NBC spins the numbers for Thursday, July 17.

[07/17/14 - 11:32 AM]
"The Tonight Show" Handily Defeats All Broadcast, Cable Timeslot Competition for Week of July 7-11
NBC spins the late-night numbers for the week of July 7-11.

[07/17/14 - 09:57 AM]
"The 7D" Is Disney XD's #2 Original Animated Series Launch of All Time Among Kids 2-11 and Kids 6-11
Disney XD spins the numbers for the week of July 7-11.

[07/17/14 - 08:31 AM]
Wednesday's Broadcast Ratings: "Big Brother," "Extant" Put CBS on Top
The Eye is last night's most-watched network in total viewers and adults 18-49.

[07/17/14 - 08:16 AM]
NBC Finishes Second in the 18-49 Demo Among the Big 4 Networks
NBC spins the numbers for Wednesday, July 16.

[07/16/14 - 03:10 PM]
Tuesday's Cable Ratings & Broadcast Finals: MLB All-Star Game Lands Top Spot for FOX
Plus: numbers for Comedy Central's "Nathan for You," FX's "Tyrant" and MTV's "Finding Carter."

[07/16/14 - 02:25 PM]
"Pretty Little Liars" Ranks as Tuesday's #1 TV Telecast in Prime for the 5th-Consecutive Week in Women 18-34 and Females 12-34
ABC Family spins the numbers for Tuesday, July 15.