NICKELODEON IS WEEK'S MOST-WATCHED BASIC CABLE NET WITH KIDS AND TOTAL VIEWERS, POSTS YEAR OVER YEAR GAINS FOR 14 CONSECUTIVE WEEKS

SpongeBob SquarePants Ranks a Basic Cable's #1 Animated Show with Kids; Bubble Guppies Ranks as Basic Cable's Top Preschool Series for Second Straight Week

NEW YORK -April 30, 2013- Nickelodeon is the week's (4/22/13-4/28/13) most-watched net on basic cable among both K2-11 and total viewers. Nick also continued its 14th consecutive week of posting year-over year gains, garnering a 2.5/841,000, up +9% among kids 2-11 and averaging 1.6 million total viewers, an increase of +5%. Nick also topped basic with total viewers in April, posting year over year gains for the month, up+6% with total viewers and +8% with K2-11.

SpongeBob SquarePants ranked as basic cable's number-one animated series with kids 2-11 (5.4/1.8 million) for the week; followed by Teenage Mutant Ninja Turtles (4.9/1.6 million). Additionally, Bubble Guppies was basic cable's top preschool program for the second straight week, averaging a 6.0/801,000 K2-5, posting double-digit gains over last year (+25%).

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).