or


[05/17/13 - 08:33 AM]
ABC's "Scandal" Marks Most-Watched Telecast Ever and Spikes Over Last Season's Finale
ABC spins the numbers for Thursday, May 16.

[via press release from ABC]

ABC's "Scandal" Marks Most-Watched Telecast Ever and Spikes Over Last Season's Finale

In its second season finale, ABC's red-hot Scandal delivered the series most-watched telecast ever (up for the 3rd week in a row) and tied a series high in Adults 18-49 for the 2nd week running. The show also achieved new all-time highs across all key Women (W18-34/W18-49/W25-54). Scandal dominated the 10 o'clock hour, beating the second hour of CBS' 2-hour Elementary finale by 68% in Adults 18-49 to finish as the #1 TV series in its slot on each of its last 16 first-run broadcasts. Scandal spiked over its year-ago first season finale in Total Viewers (+25%) and Adults 18-49 (+39%). Scandal built on its Grey's Adult 18-49 lead-in for the 3rd time in 4 weeks.

Scandal Social Stats: Scandal once again topped Thursday night as the most social series with 571,353 tweets, which is its highest number this season. This is up +83% from the prior week, and Scandal has now delivered over 4.3 million tweets this season making it ABC's most social program. As it has continually done this season, Scandal outperformed the American Idol Finale by +56% (366,061 tweets)

Quick Take for Thursday, May 16, 2013 (Fast Affiliate Live + Same Day Ratings)

Despite Facing the "Idol" Finale, ABC's "Grey's" is Up from Last Week's Preliminary Adult 18-49 Rating and is the No. 1 Scripted Show in its Slot for 7 Straight Originals

ABC's "Scandal" Sophomore Finale Spikes Year to Year, Marking the Series' Most-Watched Telecast Ever and Soaring to New Highs in Social Activity

"Grey's Anatomy" (9:00-10:00 p.m.)

Tripling its Adult 18-49 lead-in (+200%) at 9:00 p.m. opposite the second hour of Fox's "Idol" finale, ABC's season finale of "Grey's Anatomy" (3.0/8) was the No. 1 scripted show in its hour for its 7th consecutive first-run airing, beating NBC's series finale of "The Office" (+3% - 2.9/8) and the opening hour of CBS' 2-hour season finale of "Elementary" (+43% - 2.1/6). The ABC medical drama won the hour with Women 18-34, beating "Idol" by 6%.

· Despite facing the "Idol" closer, "Grey's" was up over last week's Fast Affiliate Rating by 3% in Adults 18-49.

"Scandal" (10:00-11:00 p.m.)

Building on its "Grey's" Adult 18-49 lead-in for the 3rd time in 4 weeks, ABC's sophomore season finale of "Scandal" (3.2/9) dominated the 10 o'clock hour, beating the second hour of CBS' "Elementary" finale by 68% (1.9/5) to finish as the No. 1 TV series in its slot on each of its last 16 first-run broadcasts. In addition, "Scandal's" finale delivered higher ratings than "Idol's" finale on the night in Adults 18-34 & key Women (W18-34/W18-49). It was Thursday's No. 1 TV show in Women 18-34.

· "Scandal" (9.1 million) delivered the series' most-watched telecast ever (up for the 3rd week in a row) and tied a series high in Adults 18-49 for the 2nd week running. The show also achieved new all-time highs across all key Women (W18-34/W18-49/W25-54).

· "Scandal" spiked over its year-ago freshman season finale (7.3 million and 2.3/7 on 5/17/12) in Total Viewers (+25%) and Adults 18-49 (+39%).

"Scandal" Social Activity: "Scandal" once again topped Thursday night as the most social series with 571,353 tweets, its highest number ever. Jumping 83% from the prior week, "Scandal" delivered over 4.3 million tweets this season, making it ABC's most social program. As it has continually done this season, "Scandal" outperformed the "American Idol" finale by 56% in number of tweets (366,061).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 44% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 05/16/13. Socialguide 05/16/13, Total Tweets for each episode +/- 3hrs during telecast.





  [may 2013]  
S
M
T
W
T
F
S
   


· AMERICAN IDOL (FOX)
· ELEMENTARY (CBS)
· GREY'S ANATOMY (ABC)
· SCANDAL (ABC)





most recent ratings | view all posts
[02/10/16 - 02:52 PM]
TV One's Premiere of 47th NAACP Image Awards Drives Network to Rank Among Top 2 Ad-Supported Cable Networks for the Night
TV One further spins the numbers for Friday, February 5.

[02/10/16 - 01:08 PM]
"The Late Late Show with James Corden" Breaks New YouTube Record
CBS spins the digital numbers for the series to date.

[02/10/16 - 09:18 AM]
Travel Channel Delivers Best Monday In Over A Year Among P25-54 and Millennials
Travel Channel spins the numbers for Monday, February 8.

[02/10/16 - 09:00 AM]
"The Flash" Races to Season Highs, Best Adults 18-34 Rating Since Series Premiere
The CW spins the numbers for Tuesday, February 9.

[02/10/16 - 08:40 AM]
Tuesday's Broadcast Ratings: CBS Dramas Top Viewers, Demos
"NCIS" once again leads the night in total viewers and adults 18-49.

[02/10/16 - 08:33 AM]
"Chicago Med," "Fire" & "Hollywood Game Night" Each Retain 100% of Last Week's Rating
NBC spins the numbers for Tuesday, February 9.

[02/10/16 - 08:27 AM]
ABC's "Fresh Off the Boat" Stands as Tuesday's Most Watched Comedy
ABC spins the numbers for Tuesday, February 9.

[02/10/16 - 07:56 AM]
HGTV Lands #1 Position in Cable W25-54 Prime Ratings for Three Consecutive Weeks
HGTV spins the numbers for the weeks of January 18, January 25 and February 1.

[02/09/16 - 02:41 PM]
Animal Planet's "Puppy Bowl XII" Was #1 on Cable Among Adults 25-54 and Women 18-49 on Sunday
Animal Planet spins the numbers for Sunday, February 7.

[02/09/16 - 12:57 PM]
Hallmark Channel's "Kitten Bowl III" Reaches 4.4 Million Unduplicated Viewers and Is #2 on Twitter for the Day
The Hallmark Channel spins the numbers for Sunday, February 7.

[02/09/16 - 11:09 AM]
"Supergirl" Soars 20% in Viewers, Adults 18-49 and Adults 25-54
CBS spins the numbers for Monday, February 8.

[02/09/16 - 09:34 AM]
"Live with Kelly and Michael" Beats "Dr. Phil" and "Ellen" to Rank as the Week's No. 1 Syndie Talker in Women 25-54
Disney/ABC Domestic Television spins the numbers for the week of January 25-29.

[02/09/16 - 09:31 AM]
Monday's Broadcast Ratings: FOX, "The X-Files" Hold Off Surging Competition
ABC and CBS both see week-to-week gains among adults 18-49.

[02/09/16 - 08:34 AM]
Science Channel Delivers Highest Rated Month Ever in Prime Time Among Key Demos and Viewership in January
Science Channel spins the numbers for the month of January.

[02/09/16 - 08:34 AM]
"The Bachelor" Stands as Monday's No. 1 Series in Adults 18-34 and Key Women for the 6th Week Running
ABC spins the numbers for Monday, February 8.