[05/21/13 - 08:04 AM]
"Katie" Is the #1 New Syndie Talker in Homes on Each Week Since Its Debut
Disney-ABC Domestic Television spins the numbers for the week of May 6-10.

[via press release from Disney-ABC Domestic Television]

Ratings Report, Week of May 6, 2013 (National Live + Same Day Program Ratings)

"Katie" is the Week's Top New Syndie Talker, Finishing No. 1 in Homes in Each Week Since its September Debut

"Katie" is Up Week to Week in Total Viewers

Of 18 Syndicated Talk Shows on the Market, "Katie" Ranks Among the Top-Tier And Stands as Television's Strongest Freshman Talk Show Since 2009

"Katie" National Ratings - Week 35

Based on National ratings during the week of May 6, 2013, "Katie" ranked as TV's No. 1 new syndicated talk show, leading runner-up "Steve Harvey" in Households (+7% - 1.6 rating vs. 1.5 rating) and Total Viewers (+3% - 2.083 million vs. 2.019 million). In fact, "Katie" has finished as the top-rated freshman talker in Homes in each week since its September debut.

· "Katie" grew its overall audience by 2% week to week (2.083 million vs. 2.033 million).

· Season to date, freshman "Katie" places in the top tier among the 18 syndicated talk shows on the market this season in Households (No. 6 - 1.8 rating) and Total Viewers (No. 6 - 2.364 million). Overall "Katie" is the biggest freshman syndicated talker in 3 years - since "Dr. Oz" in 2009.

"Katie" is executive-produced by Katie Couric and Michael Morrison and is distributed by Disney-ABC Domestic Television. Co-executive producers are Kathy Samuels, Matt Strauss and Ethan Nelson and the program is directed by Joseph Terry.

Source: The Nielsen Company, National Live + Same Day Program Ratings, week of 05/06/13. Season to date = 9/10/12-05/12/13.

Quick Take for Monday, May 20, 2013 (Fast Affiliate Live+ Same Day Ratings)

ABC Stands as the Most-Watched TV Network in the Final 5 Mondays of the Season

"Dancing with the Stars'" Season Finale Hits 2nd-Strongest Numbers of Season and Widens Lead Over NBC's "The Voice" by Another Season-Best of 4.1 Million Viewers

ABC's "Motive" Sneak Preview Outdraws NBC's "Revolution" by 1.0 Million Viewers

Monday Night (8:00-11:00 p.m.)

With the "Dancing" Final Four performance show and a special preview of "Motive" (prior to its debut this Thursday at 9:00 p.m.), ABC was Monday's most-watched television network for the 5th consecutive week (topping all 4 Mondays of the May Sweep), outdrawing runner-up NBC by 3.1 million viewers (12.1 million vs. 9.0 million). "DWTS" was Monday's most-watched TV show on each of its final 4 telecasts this season and finished as last night's No. 2 series in Adults 18-49. The Net took second in Adults 18-49 (2.1/6), finishing 11% ahead of CBS (1.9/5) with season finales of "Rules of Engagement" and "Hawaii Five-0."

"Dancing with the Stars" (8:00-10:00 p.m.)

Jumping week to week in viewers (+11%) and young adults (+25%) to its 2nd-strongest numbers this season (best since season premiere 9 weeks ago on 3/18/13), ABC's Monday finale of "Dancing with the Stars" widened its lead over NBC's "The Voice" to another season-best 4.1 million viewers (14.7 million vs. 10.6 million) and once again narrowed the gap in Adults 18-49. While the ABC unscripted series grew its numbers (2.5/7 vs. 2.0/6), the NBC show continued its decline (3.4/10 vs. 3.8/11).

"Motive" (10:00-11:00 p.m.)

Earning strong sampling ahead of its Thursday premiere, ABC's special preview of "Motive" drew an average of 6.8 million viewers, topping NBC's "Revolution" (5.8 million) by 1.0 million viewers and taking second to CBS' season closer of "Hawaii Five-0."

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 44% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 5/20/13.

  [may 2013]  


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