VH1 Series Premiere of "Hit The Floor" Ranks #1 Among Women 18-34 and Women 18-49 in Its Monday Night Premiere Slot on Cable
2.5 Million Total Viewers Tune in to Series Premiere and Encore Airing of VH1's New Scripted Series "Hit the Floor" on Monday Night
New York, NY- May 29, 2013 - VH1's premiere of its new scripted series "Hit The Floor" ranked as the #1 cable program in its time slot among Women 18-34 and Women 18-49 during its 9:00PM* premiere on Monday, May 26.
VH1 scored with the Monday night premiere of its new scripted series "Hit the Floor," averaging a 1.8 in the Women 18-34 demo, a 1.5 in the Women 18-49 demo, a 1.0 in the Adult 18-49 demo and a 1.1 in the Adult 18-34 demo.
The series premiere episode at 9:00PM* drew in 1.5 million total viewers to VH1. When combined with the 11:00PM* encore episode, over 2.5 million total viewers were introduced to the Devil Girls on VH1's "Hit the Floor" on Monday Night.
The "Hit The Floor" debut quickly engaged fans across social platforms generating 6 national trending topics and ranking as one of the most social series across all of television for the evening.
"Hit The Floor" explores the sexy world of professional basketball and the dancers who make the fans (and players) go wild. The Los Angeles Devils are the number one team in the league. When the arena lights go on all of Hollywood comes out to support the million dollar players. But in this city these men share the fame, adrenalin, money, sex andpower with their dancers, the Devil Girls.
At the heart of "Hit The Floor" is Ahsha (Taylour Paige), a sheltered young woman who joins the team against the wishes of her mother Sloane (Kimberly Elise), who knows this treacherous, tempting world all too well having been a Devil Girl herself. Olivia (Charlotte Ross) is the shrewd squad manager, Jelena (Logan Browning) is the ruthless, star captain who won't let anyone else share the spotlight and Pete Davenport (Dean Cain) is the former All-Star who's come back to coach his old team only to have to contend with the girls both stealing the spotlight and distracting his players. All the while, the mystery surrounding the disappearance of missing Devil Girls dancer Mia threatens to blow the roof off the entire L.A. Devils organization.
The cast includes: Dean Cain, Kimberly Elise, Charlotte Ross, Taylour Paige, Logan Browning, Valery Ortiz, Katherine Bailess, Jonathan McDaniel, McKinley Freeman, Rob Riley and Don Stark.
"Hit the Floor," (previously known as "Bounce") was created by James LaRosa who also serves as Executive Producer of the series along with Maggie Malina and Bryan Johnson. VH1's executives Jill Holmes and Jeff Olde are Executive Producers on the project. The pilot episode was written by James LaRosa and directed by Sanaa Hamri.
VH1 delivers the ultimate mash-up of music, pop culture and nostalgia for adults who still want to have fun. VH1 is available in 99 million households in the U.S. VH1 also has an array of digital channels and services including VH1 Classic, VH1 Soul, VH1 Mobile and VH1.com and @VH1, the hub for all things music and pop culture. VH1 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of theworld's leading creators of programming and content across all media platforms.
*All Times ET/PT