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[05/30/13 - 08:31 AM]
ABC's "The Lookout" Opens as the #1 Debut on Wednesday and Improves Its Time Period Year to Year
ABC spins the numbers for Wednesday, May 30.

[via press release from ABC]

ABC's "The Lookout" Opens as the #1 Debut on Wednesday and Improves Its Time Period Year to Year

During the 10 o'clock hour, ABC's The Lookout opened as Wednesday's #1 series debut among Adults 18-49, outdelivering CBS' 8-9pm debut of The American Baking Competition by 10%.

· The Lookout was up from the Net's debut of Final Witness in the hour last summer (on 6/27/12) by 10% in Adults 18-49 and by 7% in Adults 25-54.

Quick Take for Wednesday, May 29, 2013 (Fast Affiliate Live + Same Day Ratings)

ABC's "The Lookout" Opens as Wednesday's No. 1 Series Debut in Adults 18-49, Outdelivering CBS' Premiere of "The American Baking Competition" by 10%

"The Lookout" is Up from Last Summer's Debut of "Final Witness" with Key Adults

"The Lookout" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's "The Lookout" opened as Wednesday's No. 1 series debut among Adults 18-49, outdelivering CBS' 8:00-9:00 p.m. debut of "The American Baking Competition" by 10% (1.1/3 vs. 1.0/3).

· "The Lookout" was up from the Net's debut of "Final Witness" in the hour last summer (on 6/27/12) by 10% in Adults 18-49 (1.1/3 vs. 1.0/3) and by 7% in Adults 25-54 (1.5/4 vs. 1.4/4).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 44% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 05/29/13.





  [may 2013]  
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· AMERICAN BAKING COMPETITION, THE (CBS)
· FINAL WITNESS (ABC)
· NIGHTLINE PRIME (ABC)





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