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[06/04/13 - 08:35 AM]
ABC's "Mistresses" Debut Beats NBC's "Revolution" Finale in Women 18-34
ABC spins the numbers for Monday, June 3.

[via press release from ABC]

ABC's "Mistresses" Debut Beats NBC's "Revolution" Finale in Women 18-34

Featuring The Bachelorette and the series debut of Mistresses, ABC was the 2nd-most-watched net on Monday to NBC with The Voice and the Revolution finale.

Opposite The Voice from 8-10pm, ABC's The Bachelorette finished as the #2 series in its 2-hour time period with viewers and young adults.

During the 10 o'clock hour opposite big competition from the deciding Game 7 of the NBA Eastern Conference Finals, ABC's Mistresses opened as the #2 series to The Voice-led Revolution finale in Adults 18-49, while beating the NBC drama season closer by 17% with Women 18-34. The new ABC drama improved its hour from the year-ago night by double-digit percentages in Adults 18-49 (+33%) and Adults 25-54 (+23%). Mistresses was up over ABC's summer debut of The Glass House in the hour last year by 10% in Total Viewers (6/18/12).

Quick Take for Monday, June 3, 2013 (Fast Affiliate Live+ Same Day Ratings)

ABC Takes Second on Monday in Total Viewers

"The Bachelorette" Ranks as the No. 2 Series from 8-10pm In Total Viewers and Adults 18-49

At 10pm, Series Debut of "Mistresses" Leads NBC's "Revolution" Finale By 17% in Women 18-34

Monday Night (8:00-11:00 p.m.)

Featuring "The Bachelorette" and the series debut of "Mistresses," ABC (5.2 million) was the 2nd-most-watched net on Monday to NBC with "The Voice" and the "Revolution" finale.

"The Bachelorette" (8:00-10:00 p.m.)

Opposite "The Voice" from 8:00-10:00 p.m., ABC's "The Bachelorette" finished as the No. 2 series in its 2-hour time period with viewers (5.6 million) and young adults (1.7/5).

"Mistresses" (10:00-11:00 p.m.)

During the 10 o'clock hour opposite big competition from the deciding Game 7 of the NBA Eastern Conference Finals, ABC's "Mistresses" opened as the No. 2 series to "The Voice"-led "Revolution" finale in Adults 18-49, while beating the NBC drama season closer by 17% with Women 18-34 (1.4/4 vs. 1.2/3). The new ABC drama improved its hour from the year-ago night by double-digit percentages in Adults 18-49 (+33%) and Adults 25-54 (+23%). "Mistresses" was up over ABC's summer debut of "The Glass House" in the hour last year by 10% in Total Viewers ("The Glass House" with 4.0 million on 6/18/12).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 44% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 6/3/13.





  [june 2013]  
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· BACHELORETTE, THE (ABC)
· MISTRESSES (ABC)
· REVOLUTION (NBC)
· VOICE, THE (NBC)





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