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[06/12/13 - 07:48 AM]
NBA Finals Game 3 On ABC Delivers Strong 10.0 Overnight Rating
ABC spins the numbers for Tuesday, June 11.
[via press release from ABC]

NBA Finals Game 3 On ABC Delivers Strong 10.0 Overnight Rating

The Finals Expected to Win the Night for 33rd Consecutive Time; 21st Straight Finals Telecast with Double-Digit Overnight Rating

The NBA Finals Game 3 on ABC - the San Antonio Spurs defeated the Miami Heat 113-77 - generated a strong 10.0 overnight rating, according to Nielsen. Based on overnights, Game 3 is expected to mark the 33st consecutive time an NBA Finals telecast has won the night for all of television and the 21st consecutive time it has delivered double-digit overnight ratings. The 36-point margin of victory is the third-largest in NBA Finals history.

Game 3 scored a 37.5 local market rating in San Antonio, the best local rating of the 2013 NBA Finals. It delivered a 28.4 in the Miami market.

The KIA NBA Countdown pre-game show delivered double-digit growth on Tuesday, posting a 3.8 overnight rating. This is an increase of 46 percent from last year's Game 3 Countdown show (2.6).

The 2013 NBA Finals will continue with Game 4 on Thursday, June 13, at 9 p.m. ET on ABC, ESPN Radio, ESPN Deportes and ESPN3. The telecast will be preceded by KIA NBA Countdown at 8:30 p.m. on ABC and ESPN3.

Strong Digital Numbers Continue for NBA Finals

Game 3 of The Finals on ABC live through special simulcasts on ESPN3 was the largest NBA game of the season to date with over 10 million total minutes and an average minute audience of 64,000 across computers, smartphones, tablets and Xbox (source: Adobe SiteCatalyst). Additionally, NBA content across ESPN digital platforms generated over 51 million total minutes, nearly half of which were consumed on mobile properties. NBA content on ESPN.com also logged an average minute audience of 12,000 (up 42 percent compared to Game 3 in 2012).

Quick Take for Tuesday, June 11, 2013 (National Live + Same Day Program Ratings)

ABC Dominates in Adults 18-49 with its 3rd Night of Coverage of the 2013 NBA Finals, Leading NBC with "The Voice" and "AGT" by 40%

The Net Turns in its Highest-Rated Tuesday in Nearly 1 Year with Adults 18-49

"Jimmy Kimmel Live Game Night" Jumps Game to Game and Year Over Year

ABC's NBA Finals Game 3 is Tuesday's No. 1 TV Show in Viewers and Key Adults, As the Contest Scores the Highest Adult 18-34 Rating Yet for the 2013 Series

Tuesday Night (8:00-11:00 p.m.)

Dominating its 3rd night of coverage of the 2013 NBA Finals (Miami-San Antonio Game 3), ABC won Tuesday by a margin of 40% in Adults 18-49 over runner-up NBC with the season's penultimate episode of "The Voice-TUE" and "America's Got Talent" (4.2/13 vs. 3.0/9). The Net also led by wide margins with Adults 18-34, Adults 25-54 and across all key Men demos.

· ABC earned its top-rated Tuesday in nearly 1 year among Adults 18-49 - since 06/19/12.

"Jimmy Kimmel Live Game Night 3" (Various Time Periods)

Airing around the NBA Finals in various time periods across the country, "Jimmy Kimmel Live Game Night" continues to deliver broad exposure for the ABC late-night talker in primetime. On average, the 2013 "JKL Game Night" specials are up over the first three telecasts last year by 10% in Total Viewers (3.3 million vs. 3.0 million) and by 11% in Adults 18-49 (1.0/4 vs. 0.9/3).

· ABC's "JKL Game Night 3" (3.3 million and 1.1/4) jumped over the comparable telecast last year by 22% in viewers and by 22% in young adults (2.7 million and 0.9/4 on 06/17/12) to deliver its best-ever "Game Night 3" numbers. It was also up sharply from last Sunday's "Game Night 2" broadcast (2.6 million and 0.7/3 on 06/09/13) in viewers (+27%) and young adults (+57%).

"NBA Finals on ABC Game 3" (9:00 - 11:38 p.m. E.T.)

With the Miami Heat at the San Antonio Spurs, ABC's 2013 NBA Finals Game 3 was Tuesday's No. 1 television program in Total Viewers (14.1 million) and in each of the key Adult demographics: A18-34 (6.0/19), A18-49 (5.8/17) and A25-54 (5.9/16). It was the 3rd straight telecast for the NBA Finals to stand as the No. 1 TV show of the evening. San Antonio Spurs defeated the Miami Heat 113-77 to lead the best-of-seven series 2-1. The 36-point margin of victory was the 3rd-largest in NBA Finals history.

· Despite the one-sided outcome, it was the highest-rated game so far for the series in Adults 18-34.

· Game 3 scored a 37.5 Metered Market Household rating in San Antonio, the best local rating of the 2013 NBA Finals. It delivered a 28.4 rating in the Miami market.

Source: The Nielsen Company (National, Live + Same Day Program Ratings), 06/11/13.





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