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[06/18/13 - 11:27 AM]
Disney Channel Skyrockets to 23 Weeks Highs, Sweeping Key Kids for 3rd Straight Week; Disney Junior's "Sofia the First" Is #1 Cable TV Telecast in Kids 2-5
Disney Channel spins the numbers for the week of June 10-16.

[via press release from Disney Channel]

Ratings Highlights June 10-16, 2013 - Final National Ratings

Disney Channel Skyrockets to 23-Week Highs in Total Viewers, 6-11s and Tweens; Cable TV's #1 Network in Total Viewers for 2nd Straight Week; Dominates Major Youth Demos for 3rd Consecutive Week and for 2+ Years in Kids 6-11/Tweens

~More Than Doubles Nickelodeon in Tweens; Biggest Edge in 10 Weeks in Kids 2-11/6-11

In 1st Week Airing Daily, Disney Junior Block's "Sofia the First" is Cable TV's #1 Series in Kids 2-5/Girls 2-5, and #1 Preschool Cable TV Series in Total Viewers; ~All New "Sofia," Part of Summer-Long 'Pirates and Princess' Event, is #1 Telecast in K2-5

24-hour Disney Junior Channel is TV's #1 Total Day Preschool Network for 11th Straight Week in Kids 2-5/Boys 2-5, and 10th Time in 11 Weeks in Total Viewers

Disney Channel: Total Day and Prime Highlights

For the week of June 10, 2013, 24-hour kid-driven, family dedicated television network Disney Channel climbed to 23-week highs in Total Viewers (1.88 million), Kids 6-11 (708,000/3.0 rating) and Tweens 9-14 (647,000/2.7 rating) - since holiday week of 12/31/12 - ranking as cable TV's #1 network in Total Viewers for the 2nd consecutive week and sweeping target kid demos Kids 2-11 (1.02 million/2.6 rating), 6-11s and 9-14s for the 3rd week in a row.

Impressively, Disney Channel has dominated TV's landscape on a weekly basis for over two years in Kids 6-11 and Tweens 9-14 - dates back to week of 6/13/11 - towering over Nickelodeon by at least double digits for the 83rd and 85th straight week, respectively. In fact, this week, Disney Channel more than doubled Nickelodeon in Tweens 9-14 (+109% - 647,000 vs. 310,000) and recorded its largest competitive advantage in 10 weeks in Kids 2-11 (+10% - 1.02 million vs. 924,000) and Kids 6-11 (+49% - 708,000 vs. 474,000) - since week of 4/1/13.

In Prime, Disney Channel extended its streak as cable TV's #1 network to 424 consecutive weeks in Kids 6-11 (980,000/4.2 rating - 8+ years), for 159 weeks in a row in Tweens 9-14 (824,000/3.5 rating - 3+ years), and was the #2 cable TV network in Total Viewers (2.43 million), topping #3 History Channel by a solid 14% (vs. 2.14 million).

· Disney Channel delivered the Top 10 TV telecasts (Top 5 below) in Kids 6-11 (18 of Top 20) and Top 2 TV telecasts in Kids 2-11 and Tweens 9-14 (48 of Top 50):

Disney Junior Preschooler Block on Disney Channel

In its first week airing daily, Disney Junior's "Sofia the First" ranked as cable TV's #1 series in Kids 2-5 (709,000/4.4 rating) and Girls 2-5 (435,000/5.5 rating), and the #1 preschool cable TV series in Total Viewers (2.18 million) and Women 18-49 (422,000/0.7 rating).

Friday's all new "Sofia the First," which kicked off the block's summer-long 'Pirates and Princess' event and featured Princess Jasmine, ranked as cable TV's #1 telecast in Kids 2-5 (949,000/5.9 rating) and Girls 2-5 (562,000/7.2 rating) and the #1 preschool cable TV telecast in Total Viewers (2.62 million) and Women 18-49 (469,000/0.7 rating). In fact, this was the series' #2 original telecast on record in Total Viewers, #1 original telecast ever in Boys 2-5 (387,000/4.7 rating) and most-watched in 2 months in Kids 2-5 and Girls 2-5 - since 4/12/13.

Overall, the block aired 2 of the week's Top 3 cable TV series in Kids 2-5 with "Sofia the First" and "Jake and the Never Land Pirates," the Top 3 cable TV series in Girls 2-5 with "Sofia the First," "Doc McStuffins" and "Jake and the Never Land Pirates," and the Top 4 preschool cable TV series in Total Viewers with "Sofia the First," "Doc McStuffins," "Jake and the Never Land Pirates" and "Mickey Mouse Clubhouse."

24-Hour Disney Junior Channel

The 24-hour Disney Junior Channel stood as cable TV's #1 preschool-dedicated Total Day network for the 11th straight week - every week since reporting public ratings - with Kids 2-5 (171,000/1.1 rating) and Boys 2-5 (99,000/1.2 rating), and for the 10th time in the previous 11 weeks in Total Viewers (351,000).

· Disney Junior Channel surpassed Nick Jr. for the 11th week in a row in Kids 2-5 (+5% - 171,000 vs. 163,000) and Boys 2-5 (+15% - 99,000 vs. 86,000), and led in Total Viewers (+4% - 351,000 vs. 337,000), despite being in 16.4 million fewer homes.

· Disney Junior Channel towered over Sprout by triple digits for the 11th consecutive week in the key demos of Total Viewers (+128% - 351,000 vs. 154,000), Kids 2-5 (+138% - 171,000 vs. 72,000) and Boys 2-5 (+209% - 99,000 vs. 32,000), and by at least double-digits in Girls 2-5 (+76% - 72,000 vs. 41,000).

Source: NTI, U.S. ratings. Week of 6/10/13-6/16/13: Live + Same Day. Pre-K series ranks based on regularly scheduled series. Streaks include ties based on rating.





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