ABC's "Whodunnit" Debut Beats NBC's Debut of "Crossing Lines" by 86% in Adults 18-49
At 8pm, ABC's summer premiere of Celebrity Wife Swap built on its lead-in by 30% in Adults 18-49 to rank #1 by 8% over its nearest broadcast competition in the hour (1.3/4 vs. 1.2/4 -Fox).
Retaining 100% of its Adult 18-49 lead-in at 9pm, ABC's series debut of Whodunnit beat out the opening hour of NBC's competing debut of Crossing Lines by 86% in Adults 18-49 (1.3/4 vs. 0.7/2). The new show built on its lead-in with Men 18-49 and Teens 12-17.
· Whodunnit tied as the top-rated unscripted debut this summer in Adults 18-49 with Fox's Does Someone Have to Go, which came out of a much higher-rated Hell's Kitchen (2.2 rating on 5/23/13).
Quick Take for Sunday, June 23, 2013
(Fast Affiliate Live + Same Day Ratings)
ABC Ranks No. 1 on Sunday Evening in Adults 18-49, Growing 10% Year to Year
ABC's Replay "America's Funniest Home Videos" is No. 1 from 7-8pm in Adults 18-49
ABC's Summer Premiere of "Celebrity Wife Swap" Builds 30% on Lead-in
In Adults 18-49 to Finish No. 1 Over its Broadcast Competition from 8-9pm
Holding 100% of its Adult 18-49 Lead-in, ABC's Series Debut of "Whodunnit?"
Beats NBC's Competing Series Debut of "Crossing Lines" by 86% from 9-10pm
At 10pm, ABC's Encore "Castle" Nearly Ties the Second Hour of NBC's "Crossing Lines" in Adults 18-49 and Beats the NBC Drama Premiere by 25% in Adults 18-34
Sunday Night (7:00-11:00 p.m.)
With the summer premiere of "Celebrity Wife Swap" and the series debut of "Whodunnit?," bookended by repeats of "AFHV" and "Castle," ABC finished No. 1 on Sunday in Adults 18-49 (1.1/3 - tied w/Fox).
· The Net was up over the same night last year by 10% in Adults 18-49.
"America's Funniest Home Videos" (7:00-8:00 p.m.)
ABC's repeat "America's Funniest Home Videos" held the No. 1 position in the 7 o'clock hour among Adults 18-49 (1.0/4-tied w/CBS' "60 Minutes").
"Celebrity Wife Swap" (8:00-9:00 p.m.)
At 8:00 p.m., ABC's summer premiere of "Celebrity Wife Swap built on its lead-in by 30% in Adults 18-49 to rank No. 1 by 8% over its nearest broadcast competition in the hour (1.3/4 vs. 1.2/4 - Fox).
"Whodunnit?" (9:00-10:00 p.m.)
Retaining 100% of its Adult 18-49 lead-in at 9:00 p.m., ABC's series debut of "Whodunnit?" beat out the opening hour of NBC's competing 2-hour debut of "Crossing Lines" by 86% in Adults 18-49 (1.3/4 vs. 0.7/2). The new ABC unscripted series built on its lead-in with Men 18-49 (+10%) and Teens 12-17 (+38%).
· "Whodunnit?" tied as the top-rated unscripted debut this summer in Adults 18-49 with Fox's "Does Someone Have to Go," which came out of a much higher-rated lead-in from "Hell's Kitchen" (2.2/8 on 5/23/13).
"Castle" (10:00-11:00 p.m.)
During the 10 o'clock hour, ABC's encore "Castle" (0.7/2) beat CBS' encore "The Mentalist" (0.6/2) by 17% in Adults 18-49 and nearly tied the second hour of NBC's "Crossing Lines" debut (0.8/2 - pacing within 1-tenth of a rating point). Among Adults 18-34, "Castle" beat the debut of "Crossing Lines" in the hour by 25% (0.5/2 vs. 0.4/1).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 44% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 06/23/13.
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