or


[07/02/13 - 12:24 PM]
Lifetime Locks in Double Digit Year-Over-Year Growth for Second Quarter 2013
Lifetime spins the numbers for the second quarter of 2013.

[via press release from Lifetime]

LIFETIME LOCKS IN DOUBLE DIGIT YEAR-OVER-YEAR GROWTH FOR SECOND QUARTER 2013, MARKING BEST SECOND QUARTER IN FOUR YEARS AMONG KEY DEMOGRAPHICS

Network Posts +10% Jump among Total Viewers and Adults 25-54, +9% Growth with Women 25-54; and +3% in Adults 18-49

LOS ANGELES, CA (July 2, 2013) - On the heels of posting year-on-year growth for the month of May, Lifetime has registered double digit year-over-year growth in key demographics for Second Quarter 2013 vs. Second Quarter 2012, including a +10% jump among Total Viewers and Adults 25-54, +9% increase in Women 25-54, +3% with Adults 18-49 and +1% in Women 18-49.

The quarter marked Lifetime's best second quarter in four years with Total Viewers, Adults 25-54, Women 25-54 and Adults 18-49, and a network best in three years among Women 18-49. 2Q13 also represents the network's strongest 2Q year-on-year growth with Women 25-54 in 11 years (2Q02, +26%) and in eight years with Adults 25-54 (2Q05, +11%), according to Nielsen Research.

In addition, Lifetime posted major jumps in rankings, placing in the top ten among Women 18-49 (#6, up from #9 in 2Q12) and Women 25-54 (#7, up from #9). It ranked #12 with Adults 25-54 (up from #15), #14 among Total Viewers (up from #15) and #15 with Adults 18-49 (up from #18).

With the world premieres of the Lifetime Original Movies Anna Nicole, Jodi Arias: Dirty Little Secret and Ring of Fire, the network was 2Q13's number one cable network for original movies among Total Viewers, Adults 25-54, Women 25-54, Adults 18-49, Women 18-49, Women 2+, Adults 18+ and Women 18+. Anna Nicole and Jodi Arias: Dirty Little Secret were the top two movie telecasts across cable with Women 25-54, Women 18-49, Adults 18+ and Women 18+. Ring of Fire ranked as the quarter's third most-watched movie telecast among Women 18+.

Year-to-date, Lifetime has grown +4% with Total Viewers vs. the first six months of 2012, as well as +3% with Adults 25-54 and Women 25-54, marking the second consecutive year of growth in the first half of the year for the three key demos. Other Lifetime YTD highlights include:

· Dance Moms Season 3 to date is the #1 original cable series in its Tuesday 9pm time period among Women 2+, Women 18+, Women 25-54 and Women 18-49. Its season premiere on 1/1/13 delivered 2.8 million Total Viewers to become the most watched telecast of Dance Moms ever.

· Anna Nicole is the #1 movie telecast across cable with Women 25-54, Women 18-49 and Women 18+. Its 6/29 premiere was the #1 cable telecast of the night among Total Viewers, Adults 25-54, Women 25-54, Adults 18-49, Women 18-49, Women 18+ and Women 2+.

· Prosecuting Casey Anthony is the #2 movie telecast across cable with Women 25-54 and Women 18+. For the night of its premiere (1/19/13), Prosecuting Casey Anthony was the #1 telecast across ad-supported cable with Total Viewers, Adults 18+, Women 18+, Women 25-54 and Women 18-49.

· Devious Maids is the #1 ad supported cable program among Women 18+ and Women 2+ in its Sunday 10p hour.

· Preachers' Daughters is currently Lifetime's youngest skewing series with a median age of 33 years old.

· The Client List ranks as the #1 scripted cable series in its Sunday 10-11pm time period with Women 25-54 and Women 18-49.

· Lifetime is the #1 basic cable network for movies among Women 25-54 and Women 18+ across total day, as well as the #1 cable network for original movies among Women 25-54, Adults 18-49, Women 18-49, Women 2+ and Women 18+.

· Lifetime has the top 5 original cable movies among Women 25-54, Adults 18-49 and Women 18-49 and 4 of the top 5 original cable movies among Total Viewers, Adults 25-54, Women 2+, Adults 18+ and Women 18+.

ABOUT LIFETIME

Lifetime is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. In 2012, as a result of its aggressive triple threat programming strategy doubling its amount of original programming spanning scripted dramas, reality series and movies, Lifetime posted its strongest year-on-year growth among the key demographics in 10+ years, while also reaching its youngest median age in 16 years. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.





  [july 2013]  
S
M
T
W
T
F
S
 


· ANNA NICOLE (LIFETIME)
· CLIENT LIST, THE (LIFETIME)
· DANCE MOMS (LIFETIME)
· DEVIOUS MAIDS (LIFETIME)
· JODI ARIAS: DIRTY LITTLE SECRET (LIFETIME)
· PREACHERS' DAUGHTERS (LIFETIME)
· PROSECUTING CASEY ANTHONY (LIFETIME)
· RING OF FIRE (LIFETIME)









most recent ratings | view all posts
[08/01/15 - 11:25 AM]
Disney's "Descendants" Waves Magic Ratings Wand for Disney Channel with 6.6 Million Total Viewers
Disney Channel spins the numbers for Friday, July 31.

[08/01/15 - 08:54 AM]
Friday's "Dateline" Hits Three-Week Highs in 18-49 and Total Viewers
NBC spins the numbers for Friday, July 31.

[08/01/15 - 08:45 AM]
Friday's Broadcast Ratings: "Dateline" Powers NBC to Demo Victory
The Peacock leads the night among adults 18-49 for the fifth consecutive week.

[07/31/15 - 09:31 AM]
E!'s "I Am Cait" Ranks as Cable's Biggest Unscripted Launch of the Year and E!'s Most-Watched Series Debut in Over a Decade
E! further spins the numbers for Sunday, July 26.

[07/31/15 - 08:40 AM]
"Dateline Mystery" Matches NBC's Best Rating in the Thursday 9-11 P.M. Slot Since May
NBC spins the numbers for Thursday, July 30.

[07/31/15 - 08:39 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Keep CBS on Top
The Eye wins the evening in both total viewers and adults 18-49.

[07/31/15 - 07:00 AM]
Original Reporting Fuels Television Year-to-Date Audience Growth and Solid Key News Demo Performances for All CBS News Broadcasts
CBS spins the numbers for the week of July 20-26.

[07/30/15 - 06:57 PM]
Disney's "Descendants" Garners Over One Million Views on the WATCH Disney Channel App Ahead of Its Television Premiere Tomorrow
Disney Channel spins its digital numbers to date.

[07/30/15 - 02:10 PM]
WNBA All-Star Game Delivers Strong Viewership over 2014
ESPN spins the numbers for Saturday, July 25.

[07/30/15 - 12:37 PM]
TV One Posts Strongest July in Network History Reporting 10th Consecutive Month of Year-Over-Year Gains in Primetime
TV One spins the numbers for the month to date.

[07/30/15 - 11:58 AM]
July 2015 Is GSN's Most Watched Month Ever in Primetime; Original Programming Reaches Viewership Milestone
GSN spins the numbers for the month to date.

[07/30/15 - 10:41 AM]
"The Tonight Show" Dominates ABC, CBS Timeslot Competition for Week of July 20-24
NBC spins the late-night numbers for the week of July 20-24.

[07/30/15 - 08:48 AM]
NBC Wins Wednesday Among the Big 4 in Every Key Measure
NBC spins the numbers for Wednesday, July 29.

[07/30/15 - 08:28 AM]
Wednesday's Broadcast Ratings: NBC Tops Viewers, Demos
"America's Got Talent" and "Last Comic Standing" pave the way for another Peacock victory.

[07/29/15 - 12:57 PM]
Discovery Channel's "Alaskan Bush People" Earns Season High and Ranks #1 on All of Television on Friday Night in Persons and Men
Discovery further spins the numbers for Friday, July 24.