or


[07/02/13 - 12:24 PM]
Lifetime Locks in Double Digit Year-Over-Year Growth for Second Quarter 2013
Lifetime spins the numbers for the second quarter of 2013.

[via press release from Lifetime]

LIFETIME LOCKS IN DOUBLE DIGIT YEAR-OVER-YEAR GROWTH FOR SECOND QUARTER 2013, MARKING BEST SECOND QUARTER IN FOUR YEARS AMONG KEY DEMOGRAPHICS

Network Posts +10% Jump among Total Viewers and Adults 25-54, +9% Growth with Women 25-54; and +3% in Adults 18-49

LOS ANGELES, CA (July 2, 2013) - On the heels of posting year-on-year growth for the month of May, Lifetime has registered double digit year-over-year growth in key demographics for Second Quarter 2013 vs. Second Quarter 2012, including a +10% jump among Total Viewers and Adults 25-54, +9% increase in Women 25-54, +3% with Adults 18-49 and +1% in Women 18-49.

The quarter marked Lifetime's best second quarter in four years with Total Viewers, Adults 25-54, Women 25-54 and Adults 18-49, and a network best in three years among Women 18-49. 2Q13 also represents the network's strongest 2Q year-on-year growth with Women 25-54 in 11 years (2Q02, +26%) and in eight years with Adults 25-54 (2Q05, +11%), according to Nielsen Research.

In addition, Lifetime posted major jumps in rankings, placing in the top ten among Women 18-49 (#6, up from #9 in 2Q12) and Women 25-54 (#7, up from #9). It ranked #12 with Adults 25-54 (up from #15), #14 among Total Viewers (up from #15) and #15 with Adults 18-49 (up from #18).

With the world premieres of the Lifetime Original Movies Anna Nicole, Jodi Arias: Dirty Little Secret and Ring of Fire, the network was 2Q13's number one cable network for original movies among Total Viewers, Adults 25-54, Women 25-54, Adults 18-49, Women 18-49, Women 2+, Adults 18+ and Women 18+. Anna Nicole and Jodi Arias: Dirty Little Secret were the top two movie telecasts across cable with Women 25-54, Women 18-49, Adults 18+ and Women 18+. Ring of Fire ranked as the quarter's third most-watched movie telecast among Women 18+.

Year-to-date, Lifetime has grown +4% with Total Viewers vs. the first six months of 2012, as well as +3% with Adults 25-54 and Women 25-54, marking the second consecutive year of growth in the first half of the year for the three key demos. Other Lifetime YTD highlights include:

· Dance Moms Season 3 to date is the #1 original cable series in its Tuesday 9pm time period among Women 2+, Women 18+, Women 25-54 and Women 18-49. Its season premiere on 1/1/13 delivered 2.8 million Total Viewers to become the most watched telecast of Dance Moms ever.

· Anna Nicole is the #1 movie telecast across cable with Women 25-54, Women 18-49 and Women 18+. Its 6/29 premiere was the #1 cable telecast of the night among Total Viewers, Adults 25-54, Women 25-54, Adults 18-49, Women 18-49, Women 18+ and Women 2+.

· Prosecuting Casey Anthony is the #2 movie telecast across cable with Women 25-54 and Women 18+. For the night of its premiere (1/19/13), Prosecuting Casey Anthony was the #1 telecast across ad-supported cable with Total Viewers, Adults 18+, Women 18+, Women 25-54 and Women 18-49.

· Devious Maids is the #1 ad supported cable program among Women 18+ and Women 2+ in its Sunday 10p hour.

· Preachers' Daughters is currently Lifetime's youngest skewing series with a median age of 33 years old.

· The Client List ranks as the #1 scripted cable series in its Sunday 10-11pm time period with Women 25-54 and Women 18-49.

· Lifetime is the #1 basic cable network for movies among Women 25-54 and Women 18+ across total day, as well as the #1 cable network for original movies among Women 25-54, Adults 18-49, Women 18-49, Women 2+ and Women 18+.

· Lifetime has the top 5 original cable movies among Women 25-54, Adults 18-49 and Women 18-49 and 4 of the top 5 original cable movies among Total Viewers, Adults 25-54, Women 2+, Adults 18+ and Women 18+.

ABOUT LIFETIME

Lifetime is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. In 2012, as a result of its aggressive triple threat programming strategy doubling its amount of original programming spanning scripted dramas, reality series and movies, Lifetime posted its strongest year-on-year growth among the key demographics in 10+ years, while also reaching its youngest median age in 16 years. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.





  [july 2013]  
S
M
T
W
T
F
S
 


· ANNA NICOLE (LIFETIME)
· CLIENT LIST, THE (LIFETIME)
· DANCE MOMS (LIFETIME)
· DEVIOUS MAIDS (LIFETIME)
· JODI ARIAS: DIRTY LITTLE SECRET (LIFETIME)
· PREACHERS' DAUGHTERS (LIFETIME)
· PROSECUTING CASEY ANTHONY (LIFETIME)
· RING OF FIRE (LIFETIME)





most recent ratings | view all posts
[02/26/21 - 12:48 PM]
Hallmark Channel's "When Calls the Heart" Becomes #1 Most-Watched Scripted Series of 2021
Hallmark Channel spins the numbers for Sunday, February 21.

[02/23/21 - 01:19 PM]
BET Continues Its Ratings Takeover with Close to 3 Million Total Viewers Tuning in to Tyler Perry's Slate of Engaging Originals During Last Tuesday Night's Television Event
On the heels of the ratings win, BET greenlights season three of "Tyler Perry's The Oval," slated to start production at Tyler Perry Studios in Atlanta later this year.

[02/22/21 - 07:01 AM]
"Daughter from Another Mother": Connecting 23 Million Households Through Dramedy
Since launching in January, 23 million households chose to watch the series during its first 28 days.

[02/20/21 - 08:01 AM]
Friday's Broadcast Ratings: ABC, CBS & FOX Share Demo Honors
The Eye however remains the night's most-watched broadcaster overall.

[02/19/21 - 08:42 AM]
Thursday's Broadcast Ratings: ABC, CBS & FOX Split Demo Honors
The Eye's "Young Sheldon" and the Alphabet's "Celebrity Wheel of Fortune" lead a competitive Thursday.

[02/18/21 - 08:22 AM]
Wednesday's Broadcast Ratings: "Chicago" Dramas Keep NBC on Top
The network takes home top honors in both total viewers and adults 18-49.

[02/17/21 - 08:42 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Claim Demo Honors
The network's new lineup holds off the competition among adults 18-49.

[02/16/21 - 09:07 AM]
Monday's Broadcast Ratings: "The Bachelor" Claims Demo Crown for ABC
The Alphabet leads the night among adults 18-49 while FOX is the most-watched network overall.

[02/15/21 - 08:28 AM]
Sunday's Broadcast Ratings: "American Idol" Return Tops Demos for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched broadcaster overall.

[02/14/21 - 09:09 AM]
Saturday's Broadcast Ratings: ABC Tops Demos; CBS Leads Total Viewers
"NBA Saturday Primetime on ABC" wins the night among adults 18-49.

[02/13/21 - 09:36 AM]
Friday's Broadcast Ratings: ABC Leads Demo Race with "Shark Tank"
CBS and its mainstay "Blue Bloods" however remain the most-watched overall on the night.

[02/12/21 - 08:15 AM]
Thursday's Broadcast Ratings: ABC, CBS & FOX All Share Demo Crown
The Eye's "Young Sheldon" tops the night in adults 18-49.

[02/11/21 - 08:29 AM]
Wednesday's Broadcast Ratings: "Chicago" Trio Keeps NBC on Top
The network easily wins the evening among total viewers and adults 18-49.

[02/10/21 - 08:33 AM]
Tuesday's Broadcast Ratings: CBS Tops Charts in Both Viewers, Demos
A new "NCIS" helps the Eye pull in front among said categories.

[02/09/21 - 05:10 PM]
"Puppy Bowl XVII" Takes the Gridiron to Deliver Double-Digit Year Over Year Ratings Gains
Animal Planet spins the numbers for Sunday, February 7.