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ORIGINAL SERIES DELIVER GROWTH IN THE SECOND QUARTER FOR THE HUB NETWORK
The Hub Network Has 7 Consecutive Quarters of Growth
The Hub Network Is Top Kids Network in Co-Viewing
for 8 Consecutive Quarters
Below are highlights of the Hub Network's performance for the second quarter 2013.
Quarterly Highlights:
· In Total Day, the Hub Network had year-to-year growth for the seventh consecutive quarter among Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, Persons 2+ and Households, and the sixth consecutive quarter among Women 25-54.
Program Highlights (all times ET):
· The quarterly original series average of "The Aquabats! Super Show!" (Saturday, 1 p.m.) earned year-to-year delivery gains from the time period average a year ago among Kids 2-11 (+22%), Girls 2-11 (+62%), Kids 6-11 (+21%), Girls 6-11 (+56%), Adults 18-49 (+7%), Women 18-49 (+55%), Women 25-54 (+37%), Persons 2+ (+24%) and Households (+14%).
· The quarterly original series average of "Littlest Pet Shop" (Saturday, 11:30 a.m.) earned year-to-year delivery gains from the time period average among Kids 2-11 (+108%), Girls 2-11 (+150%), Kids 6-11 (+93%), Girls 6-11 (+252%), Adults 18-49 (+39%), Women 18-49 (+86%), Adults 25-54 (+52%), Women 25-54 (+90%), Persons 2+ (+98%) and Households (+83%).
· "My Little Pony Friendship Is Magic" (Saturday, 10:30 a.m.) earned year-to-year time period delivery gains among Kids 2-11 (+33%), Girls 2-11 (+75%), Kids 6-11 (+63%), Girls 6-11 (+130%), Women 25-54 (+14%), Persons 2+ (+37%) and Households (+49%).
· The quarterly original series average of "Pound Puppies" (Saturday, 9:30 a.m.) earned year-to-year delivery gains from the time period average among Kids 2-11 (+10%), Girls 2-11 (+24%), Girls 6-11 (+13%), Persons 2+ (+20%) and Households (+13%).
· The quarterly series average of "R.L. Stine's The Haunting Hour" (Saturday, 6 - 7 p.m.) earned year-to-year delivery gains from the time period average among Kids 2-11 (+9%), Kids 6-11 (+48%), Girls 6-11 (+38%), Persons 2+ (+4%) and Households (+4%).
· The quarterly original series average of "SheZow" (Saturday, 12:30 p.m.) earned year-to-year delivery gains from the time period average a year ago among Girls 2-11 (+93%), Kids 6-11 (+13%), Girls 6-11 (+110%), Adults 18-49 (+39%), Women 18-49 (+70%), Adults 25-54 (+24%), Women 25-54 (+30%), Persons 2+ (+33%) and Households (+37%).
· "Strawberry Shortcake's Berry Bitty Adventures" (Saturday, 8:30 a.m.) earned year-to-year time period delivery gains among Kids 2-11 (+65%), Girls 2-11 (+128%), Kids 6-11 (+19%), Girls 6-11 (+88%), Women 25-54 (+110%), Persons 2+ (+65%) and Households (+67%).
· The quarterly original series average of "Transformers Prime Beast Hunters" (Friday, 7:30 p.m.) earned year-to-year delivery gains from the time period average among Kids 2-11 (+273%), Kids 6-11 (+450%), Adults 18-49 (+758%), Women 18-49 (+546%), Adults 25-54 (+614%), Women 25-54 (+443%), Persons 2+ (+453%) and Households (+392%).
Co-Viewing:
· For eight consecutive quarters, the Hub Network was the most co-viewed children's network in Kids 2-11 watching with Adults 18-49. Thirty five percent (35%) of The Hub's Kids 2-11 watched with an Adult 18-49, ahead of ALL kids cable networks, including Disney Channel (20%), Nickelodeon (25%), Cartoon Network (19%), Disney XD (19%) and Nicktoons (18%).
(Source: The Nielsen Company, program based dayparts, most current, Nielsen months and quarters as noted, and 6/24/13-6/30/13 vs. 6/25/12-7/1/12, growth by delivery, co-viewing from NPower)
About the Hub Network
The Hub Network is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub Network's lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence atwww.hubworld.com. The Hub Network rebranded from Discovery Kids on October 10, 2010, and is available in nearly 73 million U.S. households. The Hub Network logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.
To find the channel in your area, please visit http://www.hubworld.com and check the channel locator at the top of the page.
Visit the Hub Network on Facebook athttp://www.facebook.com/hubtvnetwork
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