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[07/07/13 - 01:21 PM]
Saturday's Broadcast Ratings: FOX Inches Out Demo Win with Baseball
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for saturday, july 6, 2013)

Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks last night:

FOX (2.657 million viewers, #2; adults 18-49: 0.6, #1) squeaked out a narrow demo victory on Saturday with its weekly "FOX Saturday Baseball" (2.657 million viewers, #4; adults 18-49: 0.6, #T1) coverage.

CBS (2.991 million viewers, #1; adults 18-49: 0.5, #T2) then was the most-watched network with its mix of "NCIS: Los Angeles" (3.001 million viewers, #2; adults 18-49: 0.4, #T5), "Brooklyn DA" (2.453 million viewers, #5; adults 18-49: 0.4, #T5) and "48 Hours" (3.520 million viewers, #1; adults 18-49: 0.6, #T1).

Next up was ABC (2.279 million viewers, #3; adults 18-49: 0.5, #T2) with new episodes of "Zero Hour" (1.953 million viewers, #7; adults 18-49: 0.4, #T5) and "666 Park Avenue" (1.890 million viewers, #8; adults 18-49: 0.4, #T5) plus a special edition of "20/20 Saturday" (2.994 million viewers, #3; adults 18-49: 0.6, #T1).

And finally, a rebroadcast of "American Ninja Warrior" (2.120 million viewers, #6; adults 18-49: 0.6, #T1) and a new "Do No Harm" (1.598 million viewers, #9; adults 18-49: 0.4, #T5) on NBC (1.946 million viewers, #4; adults 18-49: 0.5, #T2) closed out the evening.

In late-night metered market ratings (via NBC's press release):

TBA


Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks one year ago (7/7/12):

FOX (3.90 million viewers, #1; adults 18-49: 1.0, #1) was the network to beat last night with the season finale of the "Saturday Baseball Game of the Week" (3.90 million viewers, #2; adults 18-49: 1.0, #1).

CBS (3.67 million viewers, #2; adults 18-49: 0.6, #2) then took home the silver with the return of "NYC 22" (3.15 million viewers, #4; adults 18-49: 0.4, #T8) followed by a second "NYC 22" (3.34 million viewers, #3; adults 18-49: 0.5, #T4) and a repeat of "48 Hours Mystery" (4.53 million viewers, #1; adults 18-49: 0.9, #2).

Next up was NBC (2.64 million viewers, #3; adults 18-49: 0.5, #3) with encores of "America's Got Talent" (2.48 million viewers, #7; adults 18-49: 0.5, #T4) and "Law & Order: Special Victims Unit" (3.12 million viewers, #5; adults 18-49: 0.7, #3) plus the penultimate "The Firm" (2.27 million viewers, #8; adults 18-49: 0.4, #T8).

And finally, ABC (1.97 million viewers, #4; adults 18-49: 0.4, #4) closed out the night with repeats of "Extreme Makeover: Home Edition" (1.73 million viewers, #9; adults 18-49: 0.5, #T4), "Ball Boys" (1.32 million viewers, #10; adults 18-49: 0.4, #T8) and "Castle" (2.88 million viewers, #6; adults 18-49: 0.5, #T4).

In late-night metered market ratings (via NBC's press release):

An encore telecast of "Saturday Night Live," with host Sofia Vergara and musical guest One Direction (2.9/8 in metered-market households), dominated its time period. In the 25 markets with Local People Meters, "Saturday Night Live" averaged a 1.3 rating, 6 share in adults 18-49, making it the night's #1 non-sports program in the Local People Meters, ahead of all primetime telecasts on ABC, CBS and NBC.

Source: Nielsen Media Research





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