or


[07/15/13 - 10:57 AM]
Nickelodeon's "The Haunted Hathaways" Bows With More Than 3 Million Total Viewers
Nickelodeon spins the numbers for Saturday, July 13.

[via press release from Nickelodeon]

Nickelodeon's "The Haunted Hathaways" Bows With More Than 3 Million Total Viewers

"Hathaways" Marks Nick's Third Straight Summer Launch to Surge With Kids, Total Viewers

NEW YORK, July 15, 2013 -- Nickelodeon's weekend launch of The Haunted Hathaways lodged triple-digit gains over last year with kids and posted a spirited 3.3 million total viewers. For the new, live-action comedy's Saturday, July 13, primetime premiere (8:30 p.m. ET/PT), The Haunted Hathaways averaged a 5.5/1.8 MM among K2-11, up +234%; a 6.6/1.3 MM with K6-11, up +221%; and a 5.2/1.1 MM among Tween 9-14, up +98%. The show's 3.3 million total viewers also represents a +167% gain over last year.

Nickelodeon is up +9% over last year with kids and has posted year-ago gains every week in 2013, a performance further bolstered by three successful show launches in a row in just the first seven weeks of summer. The May 24 premiere of the animated Sanjay and Craig tallied 3.6 million total viewers; and launch to date, the series is averaging 3 million total viewers and posting double-digit gains with K2-11 (+23%) and K6-11 (+29%). Nick's live-action hit Sam & Cat scored 4.2 million total viewers for its June 8 debut, marking the net's biggest live-action launch in three years. Sam & Cat currently is averaging 3.2 million total viewers and also scoring double-digit gains with K2-11 (+81%) and K6-11 (+68%) over last year.

The Haunted Hathaways follows the adventures of a not-so-typical blended family. When Michelle Hathaway (Ginifer King) relocates to New Orleans, LA., to open a bakery with her daughters Taylor (Amber Montana) and Frankie (Breanna Yde), they quickly learn that life in the "Big Easy" is very different. Unbeknownst to them, their new home is already occupied by a ghost family comprised of jazz musician father Ray Preston (Chico Benymon), and his sons Miles (Curtis Harris) and Louie (Benjamin "Lil P-Nut" Flores Jr.). After agreeing to live under one roof, they come to care about and rely on one another while driving each other crazy-- just like any normal family would. Though leery at first, the Hathaways soon discover how much fun life can be when living with ghosts. The series airs regularly on Saturday at 8:30 p.m. (ET/PT) on Nickelodeon.

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).





  [july 2013]  
S
M
T
W
T
F
S
 


· HAUNTED HATHAWAYS, THE (NICKELODEON)
· SAM & CAT (NICKELODEON)





most recent ratings | view all posts
[08/28/16 - 08:26 AM]
Saturday's Broadcast Ratings: NFL Preseason Wins Again for CBS
The Eye takes home top honors among total viewers and adults 18-49.

[08/28/16 - 08:23 AM]
"Aquarius" Matches Its Season High in 18-49; Highest Ever for a Saturday Telecast
NBC spins the numbers for Saturday, August 27.

[08/27/16 - 09:00 AM]
Friday's Broadcast Ratings: CBS, NFL Preseason Snap NBC's Win Streak
The Eye wins the evening in both total viewers and adults 18-49.

[08/26/16 - 01:59 PM]
Post-Olympic "Voice" Jumps 2.5 Million Viewers in Live + 3, Biggest Lift of the Week Across All Networks
NBC further spins the numbers for the week of August 15-21.

[08/26/16 - 11:10 AM]
Hallmark Channel's "Chesapeake Shores" Increases Viewership with Episode Two
The Hallmark Channel spins the numbers for the week of August 15-21.

[08/26/16 - 09:19 AM]
Thursday's Broadcast Ratings: NBC Tops Demos with NFL Preseason
The Peacock continues its win streak among adults 18-49.

[08/25/16 - 10:44 AM]
HBO's "The Night Of" Heads Into Finale with Strong Momentum Averaging 7 Million Viewers
HBO spins the numbers for the summer to date.

[08/25/16 - 09:24 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Seal Another Victory
The Peacock continues its win streak among total viewers and adults 18-49.

[08/24/16 - 09:13 AM]
Tuesday's Broadcast Ratings: "Got Talent," "Better Late Than Never" Top Charts
NBC leads the evening among total viewers and adults 18-49.

[08/23/16 - 11:19 AM]
Starz Original Series "Power" and "Survivor's Remorse" Continue Record-Breaking Third Seasons in Week 6
Starz spins the numbers for the season to date.

[08/23/16 - 08:37 AM]
Monday's Broadcast Ratings: "Ninja Warrior," "Running Wild" Return on Top for NBC
The Peacock keeps its win streak alive post-Olympics among total viewers and adults 18-49.

[08/22/16 - 02:07 PM]
NBC's Rio Olympics Is the Most Successful Media Event in History
NBC further spins the numbers for its coverage to date.

[08/22/16 - 09:07 AM]
Sunday's Broadcast Ratings: NBC, Olympic Games Wrap on Top
The Peacock takes home yet another victory among total viewers and adults 18-49.

[08/22/16 - 08:44 AM]
"The Voice" Generates Strong Sampling, Delvering the Top "Voice" 18-49 Rating Since March
NBC spins the numbers for Sunday, August 21.

[08/22/16 - 08:22 AM]
ABC's Sunday Fun & Games Lineup Grows Against Olympics Closing Ceremony
ABC spins the numbers for Sunday, August 21.