[07/15/13 - 10:57 AM]
Nickelodeon's "The Haunted Hathaways" Bows With More Than 3 Million Total Viewers
Nickelodeon spins the numbers for Saturday, July 13.

[via press release from Nickelodeon]

Nickelodeon's "The Haunted Hathaways" Bows With More Than 3 Million Total Viewers

"Hathaways" Marks Nick's Third Straight Summer Launch to Surge With Kids, Total Viewers

NEW YORK, July 15, 2013 -- Nickelodeon's weekend launch of The Haunted Hathaways lodged triple-digit gains over last year with kids and posted a spirited 3.3 million total viewers. For the new, live-action comedy's Saturday, July 13, primetime premiere (8:30 p.m. ET/PT), The Haunted Hathaways averaged a 5.5/1.8 MM among K2-11, up +234%; a 6.6/1.3 MM with K6-11, up +221%; and a 5.2/1.1 MM among Tween 9-14, up +98%. The show's 3.3 million total viewers also represents a +167% gain over last year.

Nickelodeon is up +9% over last year with kids and has posted year-ago gains every week in 2013, a performance further bolstered by three successful show launches in a row in just the first seven weeks of summer. The May 24 premiere of the animated Sanjay and Craig tallied 3.6 million total viewers; and launch to date, the series is averaging 3 million total viewers and posting double-digit gains with K2-11 (+23%) and K6-11 (+29%). Nick's live-action hit Sam & Cat scored 4.2 million total viewers for its June 8 debut, marking the net's biggest live-action launch in three years. Sam & Cat currently is averaging 3.2 million total viewers and also scoring double-digit gains with K2-11 (+81%) and K6-11 (+68%) over last year.

The Haunted Hathaways follows the adventures of a not-so-typical blended family. When Michelle Hathaway (Ginifer King) relocates to New Orleans, LA., to open a bakery with her daughters Taylor (Amber Montana) and Frankie (Breanna Yde), they quickly learn that life in the "Big Easy" is very different. Unbeknownst to them, their new home is already occupied by a ghost family comprised of jazz musician father Ray Preston (Chico Benymon), and his sons Miles (Curtis Harris) and Louie (Benjamin "Lil P-Nut" Flores Jr.). After agreeing to live under one roof, they come to care about and rely on one another while driving each other crazy-- just like any normal family would. Though leery at first, the Hathaways soon discover how much fun life can be when living with ghosts. The series airs regularly on Saturday at 8:30 p.m. (ET/PT) on Nickelodeon.

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

  [july 2013]  


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