[07/16/13 - 11:19 AM]
Disney Channel Sweeps Major Youth Demos for 7th Consecutive Week; 24-Hour Disney Junior Channel Soars to Record Highs
Disney Channel spins the numbers for the week of July 8-14.

[via press release from Disney Channel]

Ratings Highlights July 8-14, 2013 - Final National Ratings

Disney Channel Sweeps Target Youth 2-11, 6-11 and 9-14 Demos for 7th Consecutive Week in Total Day; Delivers 27-Week High in Kids 2-11/6-11

~Pacing for 2nd Summer Win as Cable TV's #1 Network in Total Day in Total Viewers

~Positioning for 2nd Straight Summer at #1 in K2-11, 5th in K6-11 and 8th in TW9-14

Disney Junior Block Airs Cable TV's Top 2 Series in Kids 2-5 and Top 4 Preschool Cable TV Series in Total Viewers Led by "Sofia the First" and "Doc McStuffins"

24-hour Disney Junior Channel Soars to Most-Watched Week on Record in Total Viewers, Girls 2-5 and Women 18-49; #2 Week Ever in Kids 2-5; Is TV's #1 Total Day Preschool Network for the 15th Straight Week in Kids 2-5

Disney Channel: Total Day and Prime Highlights

For the week of July 8, 2013, 24-hour kid-driven, family-committed television network Disney Channel continued to dominate Summer 2013, ranking as TV's #1 Total Day network for the 7th consecutive week across Kids 2-11 (1.05 million/2.7 rating), Kids 6-11 (751,000/3.2 rating) and Tweens 9-14 (621,000/2.6 rating). Furthermore, this week stood as Disney Channel's most-watched week in 27 weeks in Kids 2-11 and Kids 6-11, and 2nd-most-watched week of 2013 overall in the demos, behind only holiday week 12/31/12.

TV's #1 network in Total Day for over 2 years, or 109 straight weeks, in Kids 6-11 and Tweens - dates back to week of 6/13/11 - Disney Channel out-delivered Nickelodeon by at least double digits for the 87th (+32% - 751,000 vs. 571,000) and 89th consecutive week (+60% - 621,000 vs. 389,000), respectively.

Summer to date, Disney Channel is pacing as TV's #1 network for the 2nd straight summer in Kids 2-11 (1.01 million/2.5 rating), 5th in Kids 6-11 (711,000/3.0 rating) and 8th in Tweens 9-14 (630,000/2.6 rating), and as cable TV's #1 network for the 2nd summer in a row in Total Viewers (1.83 million). Upcoming key events include this Friday's premiere of original movie "Teen Beach Movie" (7/19, 8:00 p.m., ET/PT), 'Into the Future Weekend' (07/26-07/28) and "Phineas and Ferb: Mission Marvel," the first ever crossover television special for Marvel and Disney characters (8/16, 8:00 p.m., ET/PT).

In Prime, Disney Channel extended its streak as cable TV's #1 network to 428 consecutive weeks in Kids 6-11 (1.01 million/4.3 rating - 8+ years) and for 163 weeks in a row in Tweens 9-14 (804,000/3.4 rating - 3+ years).

· Sunday's all new "Shake It Up" (9:00 - 9:30 p.m.) hit a 4-month high in Total Viewers (3.45 million), Kids 2-11 (1.98 million/5.0 rating) and Kids 6-11 (1.65 million/7.0 rating), while "Dog With A Blog (8:00 - 8:30 p.m.) rose to a near 5-month high in Tweens 9-14 (1.40 million/5.9 rating) - since 3/17/13 and 2/24/13, respectively.

Led by "Shake It Up," Disney Channel delivered the Top 9 TV telecasts in Kids 6-11 (18 of Top 20, Top 5 below) and Top 5 in Tweens 9-14 (51 of Top 53, Top 5 below):

Disney Junior Preschooler Block on Disney Channel

Led by "Sofia the First" and "Doc McStuffins," Disney Junior on Disney Channel delivered the week's Top 2 cable TV series in Kids 2-5, Top 3 cable TV series in Girls 2-5 and Top 4 preschool cable TV series in Total Viewers.

24-Hour Disney Junior Channel

The 24-hour Disney Junior Channel easily ranked as cable TV's #1 preschool-dedicated network in Total Day for the 15th consecutive week - each week since reporting public ratings on 4/1/13 - with Kids 2-5 (205,000/1.3 rating) and Boys 2-5 (100,000/1.2 rating), for the 14th time in the previous 15 weeks in Total Viewers (401,000), and for the 3rd time in the prior 4 weeks in Girls 2-5 (104,000/1.3 rating) and 3rd week in a row in Women 18-49 (86,000/0.1 rating).

Impressively, Disney Junior Channel soared to its most-watched week on record in Total Viewers (401,000), Girls 2-5 (104,000) and Women 18-49 (86,000) and its 2nd-most-watched week to date in Kids 2-5 (205,000 - behind week of 5/13/13).

· Disney Junior Channel topped Nick Jr. for the 15th week in a row in Kids 2-5 (+9% - 205,000 vs. 188,000) and Boys 2-5 (+10% - 100,000 vs. 91,000), and for the 14th time in 15 weeks in Total Viewers (+7% - 401,000 vs. 375,000), despite being in 16.4 million fewer homes.

· Disney Junior Channel towered over Sprout by triple digits for the 15th consecutive week in the key demos Total Viewers (+137% - 401,000 vs. 169,000), Kids 2-5 (+185% - 205,000 vs. 72,000) and Boys 2-5 (+245% - 100,000 vs. 29,000), and for the 14th time in the previous 15 weeks in Girls 2-5 (+148% - 104,000 vs. 42,000).

Source: NTI, U.S. ratings. Week of 7/8/13-7/14/13, Live + Same Day; Summer to date: 5/27/13-7/14/13, most current. Pre-K series ranks based on regularly scheduled series. Streaks include ties based on rating.

  [july 2013]  


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