"BIG BROTHER" REACHES SUMMER-HIGH RATINGS FOR THE SECOND CONSECUTIVE BROADCAST
BIG BROTHER SUNDAY delivered summer-high ratings for the second consecutive broadcast, according to Nielsen preliminary live plus same day ratings for July 21.
BIG BROTHER SUNDAY was first in viewers (6.84m), adults 25-54 (2.8/08) and adults 18-49 (2.4/07). Compared to last Sunday, BIG BROTHER was up +12% in adults 25-54 (from 2.5/07), +14% in adults 18-49 (from 2.1/07) and added +570,000 viewers (from 6.27m, +9%). BIG BROTHER SUNDAY posted this season's best deliveries (on any night) in viewers, best Sunday deliveries in adults 25-54 and matched its best deliveries (on any night) in adults 18-49.
Updated Sunday ratings will be available tomorrow.