FOX Ratings: "ANIMATION DOMINATION HIGH-DEF" PREMIERES STRONG IN LATE-NIGHT, UP +67% FROM FOX'S PRIOR SUMMER AVERAGE
Note: Due to the shorter-form nature of the series, exact ratings for AXE COP and HIGH SCHOOL USA are not available.
· ANIMATION DOMINATION HIGH DEF (11-11:30PM): 0.5 among Adults 18-49, up +67% from FOX's prior summer average in the time period (0.3) and right in line with Archer's Season 1 average for initial telecasts (0.5, 9/17/09-3/18/10)
· In total viewers, the half-hour was up +50% from FOX's prior summer average in the time period (1.5 mil vs 1.0 mil) and up +56% from Archer's Season 1 average for initial telecasts (0.96 million)
· In addition, last night's premiere numbers fall right in the range of Adult Swim's animated late-night series, which have averaged between a 0.3 rating and a 0.8 rating (the latter for more established shows like Robot Chicken) over the past two seasons. For example, the most recent season of Adult Swim's Children's Hospital - one of its most popular series - averaged a 0.6 among Adults 18-49.