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[07/28/13 - 10:20 AM]
"Animation Domination High-Def" Premieres Strong In Late-Night, Up +67% From FOX's Prior Summer Average
FOX spins the late-night numbers for Saturday, July 27.

[via press release from FOX]

FOX Ratings: "ANIMATION DOMINATION HIGH-DEF" PREMIERES STRONG IN LATE-NIGHT, UP +67% FROM FOX'S PRIOR SUMMER AVERAGE

Note: Due to the shorter-form nature of the series, exact ratings for AXE COP and HIGH SCHOOL USA are not available.

· ANIMATION DOMINATION HIGH DEF (11-11:30PM): 0.5 among Adults 18-49, up +67% from FOX's prior summer average in the time period (0.3) and right in line with Archer's Season 1 average for initial telecasts (0.5, 9/17/09-3/18/10)

· In total viewers, the half-hour was up +50% from FOX's prior summer average in the time period (1.5 mil vs 1.0 mil) and up +56% from Archer's Season 1 average for initial telecasts (0.96 million)

· In addition, last night's premiere numbers fall right in the range of Adult Swim's animated late-night series, which have averaged between a 0.3 rating and a 0.8 rating (the latter for more established shows like Robot Chicken) over the past two seasons. For example, the most recent season of Adult Swim's Children's Hospital - one of its most popular series - averaged a 0.6 among Adults 18-49.





  [july 2013]  
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T
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· ARCHER (FX)
· AXE COP (FOX)
· CHILDRENS HOSPITAL (ADULT SWIM)
· HIGH SCHOOL USA (FOX)
· ROBOT CHICKEN (ADULT SWIM)











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