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[07/30/13 - 09:09 AM]
ABC Grows to its Best Week Since Mid-June in Viewers and Adults 18-49
ABC spins the numbers for the week of July 22-28.

[via press release from ABC]

Primetime Ratings Report for the week of July 22, 2013 (Based on National Live + Same Day Program Ratings)

ABC Grows to its Best Week Since Mid-June in Viewers and Adults 18-49

"The Bachelorette" is the Most-Watched TV Show in its 2-Hour Slot And Matches its 2nd-Highest Adult 18-49 Rating of the Season

"Mistresses" Posts 6-Week Highs in Viewers and Adults 18-49 And Hits Series Highs with Adults 18-34 and Women 18-34

ABC's "Extreme Weight Loss" Draws its Biggest Audience in 1 Month And Delivers the Series' Highest Adult 25-54 Rating Since Last July

Building on its Lead-in at 10pm, ABC's "20/20 - The Royal Baby: Heir to the Throne" Tops NBC's "Dateline" Special and Posts Best Results in the Slot Since the NBA Finals

"The Lookout" Builds for the 2nd Straight Week in Adults 18-49 to a 5-Week High

"Wipeout" Grows to its Best Numbers Since May in Viewers and Adults 18-49

ABC's "Motive" Outdraws NBC's "The Winner Is" for the 2nd Consecutive Week

ABC's "Rookie Blue" is the Most-Watched Series in its Slot for the 2nd Straight Week, Drawing its Biggest Audience in Nearly 2 Months

Building on its Lead-in, "Celebrity Wife Swap" Finale is Up 10% in Adults 18-49

ABC's "Whodunnit?" Gains 10% in Adults 18-49 to Tie a Best-Since-Debut Number

A "Castle" Replay Tops NBC's Original "Crossing Lines" for the 3rd Straight Week

Week No. 44

Building week to week in Total Viewers (+3% - 3.8 million vs. 3.7 million) and Adults 18-49 (+11% - 1.0/3 vs. 0.9/3), ABC delivered its largest audience and equaled its best young adult number since mid-June with coverage of the NBA Finals - since w/o 6/17/13. In addition, the Net grew its overall audience from the year-ago week (+9%), while retaining 100% of its Adult 18-49 number.

Monday

With "The Bachelorette: The Men Tell All" and "Mistresses," ABC tied for the lead among the major nets on Monday in Adults 18-49 (1.7/5 - tied w/CBS), while winning the night in key Women demos (W18-49/W25-54).

"The Bachelorette: The Men Tell All" (8:00-10:01 p.m.)

"The Bachelorette: The Men Tell All" made ABC No. 1 in the 2-hour slot with Total Viewers (6.5 million), while leading its network rivals in Adults 18-49 (1.9/6). In its time period, the ABC unscripted series defeated NBC's unscripted combo (4.5 million and 1.5/4 with "American Ninja Warrior"/"Get Out Alive with Bear Grylls") by 2.0 million viewers and by 27% in Adults 18-49.

· The program was up week to week by 6% in Adults 18-49, matching its 2nd-highest rating this season.

"Mistresses" (10:01-11:00 p.m.)

During the 10 o'clock hour, ABC's "Mistresses" grew week to week by 14% in viewers (4.0 million vs. 3.5 million) and by 20% in young adults (1.2/3 vs. 1.0/3) to post 6-week highs - since 6/10/13. In addition, the ABC drama achieved series highs with Adults 18-34 (tie) and Women 18-34.

· On average season to date, "Mistresses" is improving its time period for ABC by double-digit margins in Total Viewers (+23% - 4.9 million vs. 4.0 million) and Adults 18-49 (+33% - 1.6/5 vs. 1.2/3).

Tuesday

"Extreme Weight Loss" (8:00-10:00 p.m.)

From 8:00-10:00 p.m., ABC's "Extreme Weight Loss" (3.7 million) gained audience for the 2nd straight week to earn its most-watched telecast in 1 month - since 6/25/13. In addition, the show held even week to week in Adults 18-49 (1.1/4) and grew to a season-high in Adults 25-54 (1.6/4), scoring the series' highest rating since last July - since 7/15/12. Opposite stiff unscripted competition from NBC's "America's Got Talent" and Fox's "So You Think You Can Dance" in the 9:00 p.m. hour, "Extreme Weight Loss" built from its first hour to its second hour in viewers (+3% - 3.7 million to 3.8 million) and young adults (+9% - 1.1/4 to 1.2/4).

"A Special Edition of 20/20 - The Royal Baby: Heir to the Throne" (10:00-11:00 p.m.)

Building on its lead-in at 10:00 p.m. (+14%), ABC's "A Special Edition of 20/20 - The Royal Baby: Heir to the Throne," anchored by Barbara Walters, drew 1.2 million more viewers than NBC's special "Dateline" coverage the night before in Monday's 10:00 p.m. hour (4.2 million vs. 3.0 million).

· The ABC newsmagazine delivered the Net's strongest numbers in the hour since the NBA Finals in mid-June (on 6/18/13) among Total Viewers and key Adults: AD18-49 (0.9/3) and AD25-54 (1.2/3).

Wednesday

"ABC's The Lookout" (10:00-11:00 p.m.)

ABC's "The Lookout" grew for the 2nd straight week in Adults 18-49 (+13% - 0.9/3 vs. 0.8/2) and held even week to week in Adults 25-54 (1.2/3), matching its best ratings in 5 and 4 weeks, respectively - since 6/19/13 and 6/26/13.

Thursday

"Wipeout" (8:00-9:00 p.m.)

At 8:00 p.m., ABC's "Wipeout" grew week to week by 10% in Total Viewers (4.3 million vs. 3.9 million) and by 10% in Adults 18-49 (1.1/4 vs. 1.0/4) to deliver its best performance since the end of May - since 5/30/13. In addition, the ABC unscripted series shot up by 33% in Adults 18-34 to match a summer high. "Wipeout" improved over original programming on the year-ago night ("Duets" on 7/19/12 = 1.0/3) by 10% in Adults 18-49.

"Motive" (9:00-10:01 p.m.)

From 9:00-10:00 p.m., ABC's "Motive" drew a larger overall audience than NBC's "The Winner Is" for the 2nd week in a row (+15% - 4.6 million vs. 4.0 million).

"Rookie Blue" (10:01-11:00 p.m.)

At 10 o'clock, ABC's "Rookie Blue" was the most-watched program in the hour (5.2 million) for the 2nd consecutive week, increasing its lead over NBC's "Hollywood Game Night" (3.9 million) to 1.3 million Total Viewers (versus nearly 1 million viewers last week). The ABC drama pulled in its biggest audience since the end of May (since 5/30/13) and was up over the prior week by 10% in Adults 18-49 (1.1/3 vs. 1.0/3) and by 7% in Adults 25-54 (1.5/4 vs. 1.4/4). In addition, "Rookie Blue" grew its overall audience over the comparable week last summer (+4% - 5.0 million on 7/19/12) for the 4th original telecast in a row.

Sunday

"Celebrity Wife Swap" (8:00-9:00 p.m.)

Building on its lead-in at 8:00 p.m. (+38%), ABC's season finale of "Celebrity Wife Swap" grew week to week by 10% in Adults 18-49 (1.1/4 vs. 1.0/3).

"Whodunnit?" (9:00-10:00 p.m.)

Holding all of its lead-in at 9:00 p.m., ABC's "Whodunnit?" also gained 10% from the prior week in Adults 18-49 (1.1/3 vs. 1.0/3) to match a best-since-debut number - since 6/23/13.

"Castle" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's repeat "Castle" beat out NBC's first-run "Crossing Lines" for the 3rd straight week in Adults 18-49 (+20% - 0.6/2 vs. 0.5/1) and also led with Adults 25-54 (+14% - 0.8/2 vs. 0.7/2).

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 07/22/13.





  [july 2013]  
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M
T
W
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F
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· 20/20 (ABC)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BACHELORETTE, THE (ABC)
· CASTLE (ABC)
· EXTREME WEIGHT LOSS (ABC)
· MIDDLE, THE (ABC)
· MISTRESSES (ABC)
· MODERN FAMILY (ABC)
· MOTIVE (ABC)
· NEIGHBORS, THE (ABC)
· NIGHTLINE PRIME (ABC)
· PRIMETIME (ABC)
· ROOKIE BLUE (ABC)
· SHARK TANK (ABC)
· SUBURGATORY (ABC)
· WHODUNNIT? (ABC)
· WIFE SWAP (ABC)
· WIPEOUT (ABC)
· ZERO HOUR (ABC)









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