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Ratings Highlights for Monday, July 22, 2013 - Final National Ratings
"Switched at Birth" is Cable TV's #1 Scripted Telecast
at 8 O'Clock Across Target 18-34s, 18-49s and 12-34s
"The Fosters" Sets Series Highs for 2nd Straight Week in Key 18-34s and Viewers 12-34 and for the 3rd Week in a Row in Females 12-34;
Monday's #1 TV Telecast for 5th Week in a Row in Female Teens
"Switched at Birth" (8:00 - 9:00 p.m.)
At 8 p.m., "Switched at Birth" once again ranked as cable TV's #1 scripted telecast in the hour across Adults 18-34 (618,000/0.9 rating), Women 18-34 (469,000/1.4 rating), Adults 18-49 (943,000/0.7 rating), Women 18-49 (703,000/1.1 rating), Viewers 12-34 (950,000/1.0 rating) and Females 12-34 (782,000/1.7 rating).
· "Switched at Birth" registered significant increases over its summer season premiere in key categories, including by 29% in Adults 18-34 (618,000 vs. 479,000), by 10% in Adults 18-49 (943,000 vs. 855,000) and by 14% in Viewers 12-34 (950,000 vs. 835,000).
"The Fosters" (9:00 - 10:00 p.m.)
At 9 o'clock, "The Fosters" headed into next week's season finale posting series highs for the 2nd consecutive week in Adults 18-34 (686,000/1.0 rating), Women 18-34 (548,000/1.6 rating) and Viewers 12-34 (1.21 million/1.3 rating), for the 3rd straight week in Females 12-34 (1.06 million/2.3 rating), and delivered its #2 telecast on record in Adults 18-49 (938,000/0.7 rating) and Women 18-49 (755,000/1.2 rating)
· Summer to date, "The Fosters" is pacing as cable TV's #1 new series in Viewers 12-34 (1.28 million/1.3 rating) and Females 12-34 (1.06 million/2.3 rating).
· "The Fosters" stood as Monday's #1 TV telecast for the 5th consecutive week in Female Teens (514,000/4.4 rating) and was the #2 scripted cable TV telecast for the 3rd week in a row in Females 12-34.
· "The Fosters" qualified as cable TV's #2 telecast in the hour in Women 18-34 and key Millennials.
· "The Fosters" recorded strong gains in core demos week to week, most notably by 12% in Adults 18-34 (686,000 vs. 621,000), by 10% in Viewers 12-34 (1.21 million vs. 1.10 million) and by 11% in Females 12-34 (1.06 million vs. 954,000).
Source: NTI, U.S. ratings, Live +SD, 7/29/13. Summer to date: 5/27/13-7/28/13, most current trackage data.
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