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[08/01/13 - 02:26 PM]
"Baby Daddy" Sets Season High in Total Viewers
ABC Family spins the numbers for Wednesday, July 31.
[via press release from ABC Family]

Ratings Highlights for Wednesday, July 31, 2013 Final National Ratings

"Melissa & Joey" is Cable TV's #1 Telecast at 8 O'Clock in Women 18-34; "Baby Daddy" Sets Season High in Total Viewers; #2 Telecast in Key 18-34s/12-34s

"Melissa & Joey" (8:00-8:30 p.m.)

At 8 o'clock, "Melissa & Joey" qualified as cable TV's #1 telecast in the time period in Women 18-34 (255,000/0.8 rating) and the #1 original cable TV telecast in Women 18-49 (391,000/0.6 rating). Moreover, last night's telecast stood as the series' #2 telecast of the season in Females 12-34 (383,000/0.8 rating) and #3 telecast in Total Viewers (996,000).

· Season to date, based on Live + 3 ratings, "Melissa & Joey" adds nearly 400,000 more Total Viewers (+41% - 1.320 million vs. 938,000) and experiences solid increases across key demos including Adults 18-34 (+51% - 512,000 vs. 339,000), Adults 18-49 (+44% - 825,000 vs. 574,000) and Viewers 12-34 (+47% - 654,000 vs. 445,000).

"Baby Daddy" (8:30-9:00 p.m.)

Soaring by double digits week to week across all target demos, an all new "Baby Daddy" set a season high in Total Viewers (1.022 million) and was its #2 telecast of the season in Adults 18-34 (376,000/0.6 rating), Women 18-34 (277,000/0.8 rating), Viewers 12-34 (552,000/0.6 rating) and Females 12-34 (433,000/0.9 rating).

· "Baby Daddy" grew over its "Melissa & Joey" lead in by a strong 11% in Adults 18-34 (376,000 vs. 339,000), 9% in Women 18-34 (277,000 vs. 255,000), and 13% in both Viewers 12-34 (552,000 vs. 487,000) and Females 12-34 (433,000 vs. 383,000).

· "Baby Daddy" ranked as cable TV's #1 original telecast in the half hour in Women 18-34 and Females 12-34.

· Week to week, "Baby Daddy" spiked by double digits across all target categories, including by 23% in Total Viewers (1.022 million vs. 832,000), by 28% in Adults 18-34 (376,000 vs. 293,000), by 29% in Adults 18-49 (568,000 vs. 442,000) and by 38% in Viewers 12-34 (552,000 vs. 400,000).

· Season to date, based on Live + 3 ratings, "Baby Daddy" swells by nearly 400,000 Total Viewers (+43% - 1.254 million vs. 876,000) and posts strong gains across target categories, including Adults 18-34 (+69% - 519,000 vs. 307,000), Adults 18-49 (+51% - 772,000 vs. 512,000) and Viewers 12-34 (+59% - 686,000 vs. 432,000).

Source: NTI, U.S. ratings, 7/31/13, Live + SD.





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· BABY DADDY (FREEFORM)
· MELISSA & JOEY (ABC FAMILY)




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