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[08/08/13 - 08:23 AM]
Wednesday's Broadcast Ratings: NBC Tops FOX in Tight Demo Race
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for wednesday, august 7, 2013)

Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks last night:

NBC (6.790 million viewers, #1; adults 18-49: 1.7, #1) was still the network to beat on Wednesday with its mix of an "America's Got Talent" (6.335 million viewers, #2; adults 18-49: 1.5, #4) recap followed by originals from "America's Got Talent" (10.032 million viewers, #1; adults 18-49: 2.5, #11) and "Camp" (4.004 million viewers, #7; adults 18-49: 1.2, #5).

FOX (4.119 million viewers, #3; adults 18-49: 1.6, #2) then was a competitive second place with a repeat of "MasterChef" (2.783 million viewers, #12; adults 18-49: 1.0, #8) and a new "MasterChef" (5.454 million viewers, #5; adults 18-49: 2.2, #2).

Next up was CBS (5.628 million viewers, #2; adults 18-49: 1.4, #3) with a new "Big Brother 15" (6.103 million viewers, #3; adults 18-49: 2.1, #3) followed by repats of "Criminal Minds" (4.800 million viewers, #6; adults 18-49: 1.1, #T6) and "CSI: Crime Scene Investigation" (5.981 million viewers, #4; adults 18-49: 1.1, #T6).

Meanwhile, ABC (3.176 million viewers, #4; adults 18-49: 0.8, #4) offered up repeats of "The Middle" (3.710 million viewers, #8; adults 18-49: 0.9, #T9), "Last Man Standing" (3.324 million viewers, #10; adults 18-49: 0.8, #12), "Modern Family" (2.894 million viewers, #11; adults 18-49: 0.9, #T9), "The Neighbors" (2.312 million viewers, #13; adults 18-49: 0.7, #13) and a new "The Lookout" (3.409 million viewers, #9; adults 18-49: 0.9, #T9).

And finally, second runs of "Arrow" (1.289 million viewers, #14; adults 18-49: 0.4, #14) and "Supernatural" (0.928 million viewers, #15; adults 18-49: 0.3, #15) closed out the evening for The CW (1.109 million viewers, #5; adults 18-49: 0.4, #5). In the netlet's target demo (women 18-34), "Arrow" delivered a 0.3 rating at 8:00/7:00c and "Supernatural" a 0.2 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+8.70% - America's Got Talent
+5.00% - Big Brother 15
0.00% - MasterChef
0.00% - Camp
0.00% - The Lookout

Year-to-year changes (adults 18-49):
+214.29% - MasterChef (vs. So You Think You Can Dance (Repeat))
+16.67% - Big Brother 15
+12.50% - The Lookout (vs. Final Witness)
-72.83% - America's Got Talent (vs. 2012 Summer Olympics)
-86.96% - Camp (vs. 2012 Summer Olympics)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/7; CBS's "Late Show with David Letterman," 1.9/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.8/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.7/4; "Late Show," 0.5/2 with an encore; and "Jimmy Kimmel Live," 0.6/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/8/12):

NBC (28.75 million viewers, #1; adults 18-49: 9.2, #1) was again the network to beat on Wednesday with its primetime coverage of the "2012 Summer Olympics" (28.75 million viewers, #1; adults 18-49: 9.2, #1) followed by the premiere of "Go On" (18.50 million viewers, #2; adults 18-49: 6.4, #2).

[UPDATED!- 10:46 AM] Said numbers for "Go On" - with the six minutes of Olympics coverage removed from the half-hour - have been adjusted to a 5.6 rating in adults 18-49 and 16.1 million viewers overall.

CBS (4.38 million viewers, #2; adults 18-49: 1.2, #2) then claimed the silver with its mix of "Big Brother 14" (5.31 million viewers, #3; adults 18-49: 1.8, #3), "Criminal Minds" (3.94 million viewers, #4; adults 18-49: 0.9, #6) and "CSI: Crime Scene Investigation" (3.91 million viewers, #5; adults 18-49: 0.8, #T7).

Next up was ABC (2.79 million viewers, #3; adults 18-49: 0.9, #3) with repeats of "The Middle" (3.06 million viewers, #6; adults 18-49: 0.8, #T7), "Suburgatory" (2.47 million viewers, #10; adults 18-49: 0.7, #T10), "Modern Family" (2.90 million viewers, #7; adults 18-49: 1.1, #T4), another "Modern Family" (2.75 million viewers, #9; adults 18-49: 1.1, #T4) plus the season finale of "Final Witness" (2.79 million viewers, #8; adults 18-49: 0.8, #T7).

Meanwhile, FOX (1.89 million viewers, #4; adults 18-49: 0.7, #4) offered up a rebroadcast of "So You Think You Can Dance" (1.89 million viewers, #11; adults 18-49: 0.7, #T10).

And finally, repeats of "Supernatural" (1.04 million viewers, #12; adults 18-49: 0.4, #12) and a second "Supernatural" (0.75 million viewers, #13; adults 18-49: 0.3, #13) on The CW (0.90 million viewers, #5; adults 18-49: 0.4, #5) closed out the night. In the netlet's target demo (women 18-34), "Supernatural" delivered a 0.4 rating at 8:00/7:00c and a 0.5 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
0.00% - Final Witness
-5.26% - Big Brother 14

Year-to-year changes (adults 18-49):
-33.33% - Big Brother 14
-38.46% - Final Witness (vs. Primetime Nightline)

Source: Nielsen Media Research





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