TNT's Live Third Round Coverage of the 2013 PGA Championship Up 78% vs. 2012, with PGA.com Live Streaming Up 88%
Through Third Round, TNT Delivers Highest-Rated Championship Since 2009
TNT's exclusive live third round coverage of the 2013 PGA Championship from the Oak Hill Country Club East Course in Rochester, N.Y., averaged a 1.6 rating, up 78% compared with a 0.9 rating in 2012. The 1.6 rating, based on Nielsen metered markets, is the network's highest rating for the Championships' third round since 2010 (1.7 rating).
The telecast peaked with a 1.9 rating from 1:30-1:45 p.m. and the highest-rated metered markets for the complete three-hour window were Columbus (2.9), West Palm Beach (2.9), Greenville, S.C. (2.8), Austin (2.7) and Charlotte (2.7).
Through the third round, TNT's live telecasts have averaged a 1.4 rating, up 56% compared with the first three rounds of the tournament last year (0.9 rating). The 1.4 rating marks the highest rating for the first three days of the PGA Championship since 2009 (1.5 rating).
PGA.com, managed by Turner Sports, and its Sports Emmy Award-winning PGA Championship LIVE also continues to garner significant audience and content consumption increases across digital platforms. Live streaming across platforms (broadband and mobile) is up 88% through the first three rounds of the Championship and live streaming hours across platforms are up 94% compared to the first three days in 2012.
TNT's exclusive live coverage of the 2013 PGA Championship continues today, Sunday, Aug. 11, from 11 a.m.-2 p.m., along with live event coverage throughout the day on PGA.com.
About Turner Sports
Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in the delivery of premium sports content across all multimedia screens. Turner Sports' television coverage includes the NBA, Major League Baseball, NCAA Division I Men's Basketball Championship, NASCAR and professional golf. The company also manages some of the most popular sports destinations across broadband and mobile platforms including Bleacher Report and its top-rated Team Stream app, NCAA.com and the critically-acclaimed NCAA March Madness Live suite of products, PGA.com and the Sports Emmy Award-winning PGA Championship LIVE, as well as an accompanying collection of mobile sites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, a robust collection of offerings including NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.
Source: Television data - Nielsen Media Research Metered Market Rating based on Live + Same Day data stream from Arianna for the dates of the First Round of the PGA Championship (08-08-2013 - 08-10-13, 08-09-2012 - 08-11-12, 08-11-2011 - 08-13-2011, 08-10-2010 - 08-12-2010 and 08-13-2009 - 08-15-2009). Digital data - Adobe: Site Catalyst and Discover, Bango, iTunes Connect, Google Play.