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Quick Take for Friday, August 9, 2013 - Final National Ratings
Disney Channel is Friday's #1 Total Day TV Network Across
Major Kid Demos and Cable TV's #1 Network in Total Viewers
"A.N.T. Farm, "Jessie," Phineas and Ferb" and "Fish Hooks" Soar to
Best Telecasts in Months; "Jake and the Never Land Pirates" Sets 10-Month
High in Total Viewers and 5-Month Highs Across Target Preschoolers
Friday, August 9, 2013
Friday's 'Night of Premieres,' featuring all-new episodes from hit series "A.N.T. Farm," "Jessie" "Phineas and Ferb" and "Fish Hooks," made Disney Channel Friday's #1 TV network in Kids 2-11 (1.24 million/3.1 rating), Kids 6-11 (911,000/3.9 rating) and Tweens 9-14 (757,000/3.2 rating), and cable TV's #1 network in Total Viewers (2.19 million).
Disney Channel
· At 8 o'clock, "A.N.T. Farm" hit a 10-month high in Tweens 9-14 (1.25 million/5.3 rating) and set 4-month highs in Total Viewers (3.02 million), Kids 2-11 (1.68 million/4.2 rating) and Kids 6-11 (1.36 million/5.7 rating), since 10/5/12 and 4/5/13, respectively.
· At 8:30 p.m., "Jessie" delivered its most-watched telecast in 6 months in Tweens 9-14 (1.49 million/6.3 rating), and 6-week highs among Total Viewers (3.5 million), Kids 2-11 (2.02 million/5.1 rating) and Kids 6-11 (1.64 million/6.9 rating), since 2/15/13 and 6/28/13, accordingly, standing as TV's #1 telecast of the day across core kid categories.
· At 9 o'clock, "Phineas and Ferb" rose to 6-month highs in Total Viewers (3.31 million) and Tweens 9-14 (1.29 million/5.4 rating), and 6-week highs in Kids 2-11 (1.91 million/4.8 rating) and Kids 6-11 (1.48 million/6.3 rating) - since 2/1/13 and 6/28/13, respectively.
· "Phineas and Ferb" stood as Friday's #1 animated TV telecast across major Kid 2-11, 6-11 and 9-14 demos, and was cable TV's #1 animated telecast in Total Viewers.
· At 9:15 p.m., "Fish Hooks" recorded a 7-month high in Total Viewers (2.88 million) and
6-month high in Tweens 9-14 (1.08 million/4.5 rating), since 1/11/13 and 2/15/13, respectively.
· Overall, Disney Channel aired Friday's Top 5 TV telecasts in Kids 2-11, Top 19 in Kids 6-11 and Top 22 in Tweens, and the Top 3 cable TV telecasts in Total Viewers:
Disney Junior Block
On Disney Junior, Disney Channel's daily block for kids age 2-7, "Jake and the Never Land Pirates" soared to a 10-month high for an original telecast in Total Viewers (2.34 million) and hit 5-month highs in Kids 2-5 (863,000/5.4 rating), Girls 2-5 (437,000/5.6 rating) and Boys 2-5 (427,000/5.2 rating), since 10/6/12 and 3/1/13, respectively.
· Overall, the block held TV's Top 3 preschool cable TV telecasts in Kids 2-5 and Top 3 cable TV telecasts in Girls 2-5:
Source: NTI, U.S. ratings, Live + Same Day, 8/9/13.
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