[08/13/13 - 08:44 AM]
"American Ninja Warrior" Jumps 14% Week to Week to Hit a Three-Week High in 18-49 Rating
NBC spins the numbers for Monday, August 12.

[via press release from NBC]

Monday Results:

· From 8-9 p.m. ET, "American Ninja Warrior" (1.6 rating, 5 share in adults 18-49, 5.0 million viewers overall) jumped 14% week to week (1.6 vs. 1.4) to hit a three-week high in 18-49 rating (best since a 1.6 on July 22 and matching "Ninja's" best since debuting with a 1.7 on July 1). In the time period, "Ninja ranked #2 among ABC, CBS, NBC and Fox in adults 18-49, running within a tenth of a rating point of ABC's #1 "CMA Festival" special (1.7 that hour) and was #1 among those networks in adults 18-34 and all key adult-male demos.

· "American Ninja Warrior" grew half-hour to half-hour by 21% (to a 1.7 from a 1.4) and has now grown half-hour to half-hour by at least 0.2 of a point with six of six telecasts this summer. Last night's telecast grew from half-hour to half-hour in every key ratings category.

· From 9-10 p.m. ET, "Get Out Alive with Bear Grylls" (1.4/4 in 18-49, 3.7 million viewers overall) grew week to week for a second week in a row, up 8% versus the prior week's 1.3 and up 17% versus a 1.2 two weeks ago. "Get Out Alive" is matching its top rating since debuting with a 1.5 on July 8. In the time period, "Get Out Alive" is #2 among ABC, CBS, NBC and Fox in 18-49 and #1 among those nets in men 18-34.

· The 1.4 for "Get Out Alive" in 18-49 is the best week-six rating for a new reality show on ABC, CBS, NBC or Fox this summer. "Get Out Alive" has delivered the best or tied for the best week-one, week-two, week-three, week-four, week-five and week-six ratings so far this summer for any new reality series on those networks.

· From 10:01-11 p.m. ET, "Siberia" (0.7/2 in adults 18-49, 1.9 million viewers overall) is currently up a tenth of a rating point or 17% versus last week's 0.6 rating in 18-49 and is up 3% in total viewers (1.859 million vs. 1.799 million), pending updates.

In Late-Night Metered Markets Monday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.1/6 with an encore telecast; CBS's "Late Show with David Letterman," 2.1/5 with an encore; and ABC's "Jimmy Kimmel Live," 2.0/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.7/4 with an encore; "Late Show," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.6/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.1/4 in metered-market households with an encore) tied CBS's "Late Late Show with Craig Ferguson" (1.1/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.2/1 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

  [august 2013]  


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