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[08/20/13 - 08:35 AM]
ABC's "Mistresses" Spikes Over Its Lead-in and Continues to Improve Its Time Slot
ABC spins the numbers for Monday, August 19.
[via press release from ABC]

ABC's "Mistresses" Spikes Over Its Lead-in and Continues to Improve Its Time Slot

Spiking 43% over its lead-in at 10pm in Adults 18-49, ABC's Mistresses returned after being pre-empted for 2 weeks to dominate NBC's Siberia in the hour (+43%), which fell from its lead-in. In addition, Mistresses continued to improve its time period for ABC over the year-ago night with original programming, growing the hour by 75% in viewers and by 43% in young adults. On average, the new ABC drama has boosted its slot year to year by strong margins in both Total Viewers (+47%) and Adults 18-49 (+73%).

Quick Take for Monday, August 19, 2013 (Fast Affiliate Live +Same Day Ratings)

ABC's "Mistresses" Beats NBC's "Siberia" by 43% in Adults 18-49

On Average, ABC's "Mistresses" is Significantly Improving the 10pm Time Period Year to Year by 47% in Total Viewers and 73% in Adults 18-49

"Mistress" (10:00-11:00 p.m.)

Spiking 43% over its lead-in at 10:00 p.m. in Adults 18-49, ABC's "Mistresses" returned after being pre-empted for 2 weeks to dominate NBC's "Siberia" in the hour (+43% - 1.0/3 vs. 0.7/2), which fell from its lead-in. In addition, "Mistresses" continued to improve its time period for ABC over the year-ago night with original programming, growing the hour by 75% in viewers and by 43% in young adults (2.0 million and 0.7/2, respectively, with "The Glass House" on 8/20/12). On average, the new ABC drama has boosted its slot year to year by strong margins in both Total Viewers (+47%) and Adults 18-49 (+73%).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 45% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 8/19/13.





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· MISTRESSES (ABC)
· SIBERIA (NBC)




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