or


[08/20/13 - 08:35 AM]
ABC's "Mistresses" Spikes Over Its Lead-in and Continues to Improve Its Time Slot
ABC spins the numbers for Monday, August 19.

[via press release from ABC]

ABC's "Mistresses" Spikes Over Its Lead-in and Continues to Improve Its Time Slot

Spiking 43% over its lead-in at 10pm in Adults 18-49, ABC's Mistresses returned after being pre-empted for 2 weeks to dominate NBC's Siberia in the hour (+43%), which fell from its lead-in. In addition, Mistresses continued to improve its time period for ABC over the year-ago night with original programming, growing the hour by 75% in viewers and by 43% in young adults. On average, the new ABC drama has boosted its slot year to year by strong margins in both Total Viewers (+47%) and Adults 18-49 (+73%).

Quick Take for Monday, August 19, 2013 (Fast Affiliate Live +Same Day Ratings)

ABC's "Mistresses" Beats NBC's "Siberia" by 43% in Adults 18-49

On Average, ABC's "Mistresses" is Significantly Improving the 10pm Time Period Year to Year by 47% in Total Viewers and 73% in Adults 18-49

"Mistress" (10:00-11:00 p.m.)

Spiking 43% over its lead-in at 10:00 p.m. in Adults 18-49, ABC's "Mistresses" returned after being pre-empted for 2 weeks to dominate NBC's "Siberia" in the hour (+43% - 1.0/3 vs. 0.7/2), which fell from its lead-in. In addition, "Mistresses" continued to improve its time period for ABC over the year-ago night with original programming, growing the hour by 75% in viewers and by 43% in young adults (2.0 million and 0.7/2, respectively, with "The Glass House" on 8/20/12). On average, the new ABC drama has boosted its slot year to year by strong margins in both Total Viewers (+47%) and Adults 18-49 (+73%).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 45% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 8/19/13.





  [august 2013]  
S
M
T
W
T
F
S
    


· MISTRESSES (ABC)
· SIBERIA (NBC)





most recent ratings | view all posts
[07/22/14 - 08:40 AM]
Monday's Broadcast Ratings: FOX Claims Top Spot with "MasterChef," "Hotel Hell"
The network has won the adults 18-49 for four consecutive weeks.

[07/22/14 - 08:32 AM]
ABC Tops Monday in Viewers/"The Bachelorette" Is Up to Tie a Best-Since-Premiere Adults 18-49 Rating
ABC spins the numbers for Monday, July 21.

[07/22/14 - 08:24 AM]
"American Ninja Warrior" Hits a Season High in Total Viewers
NBC spins the numbers for Monday, July 21.

[07/21/14 - 10:30 AM]
Live+7-Day Playback for the Premiere Episode of "Under the Dome" Tops Last Summer's L+7 Series Premiere
CBS further spins the numbers for Monday, June 30.

[07/21/14 - 08:38 AM]
ABC Takes 2nd on Sunday in Viewers with "Wipeout" and "Rising Star" Improving Their Time Periods
ABC spins the numbers for Sunday, July 20.

[07/21/14 - 08:29 AM]
Sunday's Broadcast Ratings: CBS Pulls Back in Front with "Big Brother"
The Eye's summer mainstay leads the night among adults 18-49.

[07/21/14 - 08:19 AM]
Encore Telecast of "American Ninja Warrior" Beats an Original "Wipeout" on ABC in Adults 18-49
NBC spins the numbers for Sunday, July 20.

[07/18/14 - 01:47 PM]
"The Strain" Delivers Eye-Catching Premiere Ratings
FX further spins the numbers for Sunday, July 13.

[07/18/14 - 11:19 AM]
"Under the Dome" and "Extant" Are the Summer's Top Two Programs with 3-Day Playback Lift
CBS further spins the numbers for the summer to date.

[07/18/14 - 08:38 AM]
"Rookie Blue" Draws Its Biggest Overall Audience Since Its Season Premiere
ABC spins the numbers for Thursday, July 17.

[07/18/14 - 08:36 AM]
Thursday's Broadcast Ratings: CBS, FOX Split Demo Honors
"Big Brother 16" and "Hell's Kitchen" both power their respective networks among adults 18-49.

[07/18/14 - 08:21 AM]
"Last Comic Standing" Is No. 1 in the 10 p.m. Timeslot in the 18-49 Demo
NBC spins the numbers for Thursday, July 17.

[07/17/14 - 11:32 AM]
"The Tonight Show" Handily Defeats All Broadcast, Cable Timeslot Competition for Week of July 7-11
NBC spins the late-night numbers for the week of July 7-11.

[07/17/14 - 09:57 AM]
"The 7D" Is Disney XD's #2 Original Animated Series Launch of All Time Among Kids 2-11 and Kids 6-11
Disney XD spins the numbers for the week of July 7-11.

[07/17/14 - 08:31 AM]
Wednesday's Broadcast Ratings: "Big Brother," "Extant" Put CBS on Top
The Eye is last night's most-watched network in total viewers and adults 18-49.