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[08/27/13 - 09:27 AM]
ABC's "Mistresses" Improves Its Monday 10pm Slot Year to Year by 47% in Total Viewers and 73% in Adults 18-49
ABC spins the numbers for the week of August 19-25.

[via press release from ABC]

Primetime Ratings Report for the week of August 19, 2013 (Based on National Live + Same Day Program Ratings)

On Average, ABC's "Mistresses" Improves its Monday 10pm Slot Year to Year by 47% in Total Viewers and 73% in Adults 18-49

Building 18% Week to Week to a New Season High in Adults 18-49, ABC's "Extreme Weight Loss" Scores its Strongest Rating in Over 1 Year

"Wipeout" Equals a Best-Since-Premiere Rating Among Adults 18-49

"Motive" Grows for the 2nd Week to Deliver a 12-Week High in Adults 18-49

"Rookie Blue" is the Most-Watched TV Show in its Slot for the 7th Straight Week, While Continuing to Improve Year to Year for its Strongest Season in 3 Years

ABC Wins Saturday with its Most-Watched-Ever "NASCAR Series at Bristol," Beating CBS' NFL Coverage and Delivering Summer Highs for the Net on the Night

"America's Funniest Home Videos" Scores a Summer High in Adults 18-49

"Secret Millionaire" Earns ABC's Top Non-Sports Audience in its Slot this Summer

ABC's "Castle" Generates its Most-Watched Sunday Broadcast this Summer

Week No. 48

Monday

"Mistresses" (10:01-11:00 p.m.)

Spiking 27% over its lead-in at 10:00 p.m. in Adults 18-49, ABC's "Mistresses" returned after being pre-empted for 2 weeks to dominate NBC's "Siberia" in the hour (+29% - 0.9/3 vs. 0.7/2), which fell from its lead-in. In addition, "Mistresses" continued to improve its time period for ABC over the year-ago night with original programming, growing the hour by 60% in viewers (3.2 million vs. 2.0 million) and by 29% in young adults (0.9/3 vs. 0.7/2) - "The Glass House" on 8/20/12. On average, the new ABC drama has boosted its slot year to year by strong margins in both Total Viewers (+47%) and Adults 18-49 (+73%).

Tuesday

"Extreme Weight Loss" (8:00-10:00 p.m.)

From 8:00-10:00 p.m. in head-to-head competition, ABC's "Extreme Weight Loss" defeated Fox's "So You Think You Can Dance" for the first time in Adults 18-49 (+8% - 1.3/4 vs. 1.2/4). The ABC unscripted series grew by double digits from start to finish in viewers (+11% - 3.6 million to 4.0 million) and young adults (+27% - 1.1/4 to 1.4/4).

· Up 18% over the prior week to a new season high in Adults 18-49, "Extreme Weight Loss" scored its top rating in more than 1 year (since 7/15/12). NBC's "America's Got Talent" (9:00-11:00 p.m.) and Fox's "SYTYCD" (8:00-10:00 p.m.) were both down week to week.

Thursday

"Wipeout" (8:00-9:00 p.m.)

At 8:00 p.m., ABC's "Wipeout" matched a best-since-premiere number in Adults 18-49 (1.2/4).

"Motive" (9:00-10:01 p.m.)

During the 9 o'clock hour, ABC's "Motive" also posted its 2nd consecutive week of gains with Total Viewers (+9% - 4.7 million vs. 4.3 million) and Adults 18-49 (+25% - 1.0/3 vs. 0.8/3), drawing its biggest audience in 4 weeks and hitting a 12-week high in young adults - since 7/25/13 and 5/30/13, respectively.

"Rookie Blue" (10:01-11:00 p.m.)

At 10:00 p.m., ABC's "Rookie Blue" ranked as the most-watched TV show in its time period for the 7th week running. The ABC drama grew for the 2nd consecutive week in Total Viewers (+9% - 5.1 million vs. 4.7 million) and Adults 18-49 (+10% - 1.1/3 vs. 1.0/3) to equal its highest young adult number in 2 months - since 6/27/13.

· "Rookie Blue" was up over its performance on the same night last year (4.2 million and 1.0/3 on 8/23/12) by 21% in Total Viewers and by 10% in Adults 18-49. In fact, "Rookie Blue" is up 10% summer to summer in Total Viewers (6.8 million vs. 6.2 million), delivering its most-watched season in 3 years - since Summer 2010.

Saturday

With coverage of the "NASCAR Series at Bristol," ABC ranked as the No. 1 network on Saturday night, beating runner-up CBS with NFL coverage by 54% in Total Viewers (6.5 million vs. 4.2 million) and by 42% in Adults 18-49 (1.7/6 vs. 1.2/5). ABC scored its best numbers on the night this summer in both viewers and young adults.

· Airing from 7:30-11:10 p.m., "NASCAR Series at Bristol" was easily Saturday's No. 1 TV program in Total Viewers and Adults 18-49, dominating CBS' NFL pre-season game (8:00-11:21 p.m.) by 43% in viewers (6.3 million vs. 4.4 million) and by 33% with young adults (1.6/6 vs. 1.2/5). In addition, the NASCAR race won the night over CBS' NFL pre-season game in key Men demos (M18-49/M25-54).

· Saturday night's NASCAR race improved over the year-ago race at Bristol by 7% in Total Viewers and by 7% in Adults 18-49 (5.9 million and 1.5/6 on 8/25/12), marking ABC's most-watched-ever "NASCAR Series at Bristol" race.

Sunday

"America's Funniest Home Videos" (7:00-8:00 p.m.)

During the 7 o'clock hour, ABC's repeat "America's Funniest Home Videos" was up for the 2nd straight week in Total Viewers (+6% - 5.0 million vs. 4.7 million) and Adults 18-49 (+22% - 1.1/4 vs. 0.9/3) to deliver its most-watched telecast since the beginning of June (since 6/02/13) and score a summer high in young adults.

"Secret Millionaire" (9:00-10:00 p.m.)

Building on its lead-in (+17%), a special 9:00 p.m. airing of ABC's "Secret Millionaire" (4.2 million) attracted the Net's largest non-sports audience in the time period this summer.

"Castle" (10:00-11:00 p.m.)

At 10:00 p.m., ABC's repeat "Castle" (3.2 million) earned its most-watched broadcast in the hour this summer.

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 08/19/13.





  [august 2013]  
S
M
T
W
T
F
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· 20/20 (ABC)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BODY OF PROOF (ABC)
· CASTLE (ABC)
· EXTREME WEIGHT LOSS (ABC)
· LAST MAN STANDING (ABC)
· MIDDLE, THE (ABC)
· MISTRESSES (ABC)
· MODERN FAMILY (ABC)
· MOTIVE (USA)
· NEIGHBORS, THE (ABC)
· NIGHTLINE PRIME (ABC)
· ROOKIE BLUE (ABC)
· SECRET MILLIONAIRE (ABC)
· SHARK TANK (ABC)
· WIPEOUT (ABC)





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