or


[08/27/13 - 12:25 PM]
The Hub Network Continues to Climb in August with Year-to-Date Gains in Total Day and Primetime in All Key Demos
The Hub spins the numbers for the month to date.

[via press release from The Hub]

THE HUB NETWORK CONTINUES TO CLIMB IN AUGUST WITH YEAR-TO-DATE GAINS IN TOTAL DAY AND PRIMETIME IN ALL KEY DEMOS

Looking at the Entire Year-to-Date, The Hub Network Is Number One in Co-View Percentage Share

LOS ANGELES - The Hub Network, a destination for kids and their families, continues to gain traction in August with year-to-date increases in Total Day and Prime in all key demos, including Kids, Adults, Women and Persons 2+. The Hub Network's schedule was buoyed by the performance of its primetime movies, as well as popular series, such as "The Aquabats! Super Show!" from AWESOME FORCES! Productions; "Family Game Night" from Hasbro Studios and Zoo Productions; "Kaijudo: Clash of the Duel Masters" and "My Little Pony Friendship Is Magic," both from Hasbro Studios; "SheZow" from Moody Street Kids and Kick Start Productions, Inc.; and "Goosebumps" from Scholastic Media.

Looking at the year-to-date, the Hub Network is number one in co-view percentage share among Kids 2-11 watching with Adults 18-49. Details for daypart performance and program performance for the month of August, as well as co-view percentage share year-to-date follow.

Daypart Performance for August

· In Total Day, the Hub Network earned year-to-date time period delivery gains among Kids 2-11 (+22%), Girls 2-11 (+15%), Kids 6-11 (+32%), Girls 6-11 (+38%), Women 18-49 (+4%), Women 25-54 (+4%), Persons 2+ (+12%) and Households (+11%).

· In Prime (Monday-Sunday, 8-11 p.m. ET), the Hub Network earned year-to-date time period delivery gains among Kids 2-11 (+48%), Girls 2-11 (+30%), Kids 6-11 (+60%), Girls 6-11 (+50%), Adults 18-49 (+22%), Women 18-49 (+24%), Adults 25-54 (+19%), Women 25-54 (+23%), Persons 2+ (+29%) and Households (+32%).

Program Performance for August (all times ET)

· "The Aquabats! Super Show!" monthly average (Saturday, 1 p.m.) earned year-to-date time period delivery gains among Girls 2-11 (+3%), Kids 6-11 (+6%) and Girls 6-11 (+50%).

· The "Family Game Night" monthly average (Sunday, 7 p.m.) earned year-to-date time period delivery gains among Kids 2-11 (+15%), Girls 2-11 (+30%), Kids 6-11 (+18%), Girls 6-11 (+38%), Adults 18-49 (+14%), Women 18-49 (+17%), Adults 25-54 (+11%), Women 25-54 (+23%), Persons 2+ (+18%) and Households (+7%).

· The "Kaijudo: Clash Of The Duel Masters" monthly average (Friday, 6:30 p.m.) earned year-to-date time period delivery gains among Kids 2-11 (+2%) and Kids 6-11 (+19%).

· The "My Little Pony Friendship is Magic" monthly average (Saturday, 10:30 a.m.) earned year-to-date time period delivery gains among Kids 2-11 (+7%), Girls 2-11 (+3%), Kids 6-11 (+23%) and Girls 6-11 (+16%).

· The "SheZow" monthly average (Saturday, 12:30 p.m.) earned year-to-date time period delivery gains among Kids 2-11 (+21%), Girls 2-11 (+30%), Kids 6-11 (+42%), Girls 6-11 (+80%), Persons 2+ (+4%) and Households (+10%).

· The "Goosebumps" monthly average (Saturday, 5 p.m.) earned year-to-date time period delivery gains among Kids 2-11 (+52%), Girls 2-11 (+59%), Kids 6-11 (+84%), Girls 6-11 (+74%), Adults 18-49 (+8%), Persons 2+ (+44%) and Households (+37%).

· The August Primetime movie average (Monday-Sunday, 8-10 p.m.) earned year-to-date time period delivery gains among Kids 2-11 (+69%), Girls 2-11 (+52%), Kids 6-11 (+82%), Girls 6-11 (+76%), Adults 18-49 (+33%), Women 18-49 (+36%), Adults 25-54 (+30%), Women 25-54 (+37%), Persons 2+ (+47%) and Households (+51%).

Co-View for Year-to-Date

· Year-to-date, the Hub Network was the #1 children's network in co-view percentage share among Kids 2-11 watching with Adults 18-49. Thirty four percent (34%) of Hub Network's Kids 2-11 watched with an Adult 18-49, ahead of all networks, including Disney Channel (19%), Nickelodeon (24%), Cartoon Network (20%), Disney XD (19%) and Nicktoons (18%).

(Source: The Nielsen Company, program based dayparts, most current, 7/29/13-8/25/13 vs. 12/31/12-7/28/13, growth by delivery; co-viewing from NPower, 12/31/12-8/25/13)

About the Hub Network

The Hub Network is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub Network's lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub Network rebranded from Discovery Kids on October 10, 2010, and is available in over 73 million U.S. households. The Hub Network logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

To find the channel in your area, please visit http://www.hubworld.com and check the channel locator at the top of the page.

Visit the Hub Network on Facebook at http://www.facebook.com/hubtvnetwork





  [august 2013]  
S
M
T
W
T
F
S
    


· AQUABATS SUPER SHOW, THE (HUB)
· FAMILY GAME NIGHT (HUB)
· KAIJUDO (HUB)
· MY LITTLE PONY: FRIENDSHIP IS MAGIC (DFC)
· SHEZOW (HUB)





most recent ratings | view all posts
[03/21/25 - 01:30 PM]
"Live with Kelly and Mark" Grows Remarkably in All Key Measures During Show's Festive Post-Oscars Week
The annual Monday morning post-Oscars show from the famed Dolby Theatre in Hollywood scored 2.650 million Total Viewers and was the show's second most-watched telecast of the entire season.

[03/21/25 - 10:10 AM]
"Opry 100: A Live Celebration" Drew 5.3 Million Viewers Wednesday Night Across NBC and Peacock
It was the most-watched program of the night among all the broadcast networks against mostly original programming.

[03/18/25 - 02:02 PM]
ESPN Earns Event Record Viewership for Formula 1 Australian Grand Prix
ESPN's live telecast of the Formula 1 Australian Grand Prix this past weekend drew an average of 1.1 million viewers, the largest U.S. television audience ever for the event.

[03/18/25 - 12:01 PM]
Netflix Top 10 Week of March 10: "The Electric State" Energizes, "Adolescence" Excels in This Week's Top 10
Viewers also sought laughs from the Mindy Kaling comedy "Running Point" - starring Kate Hudson and set to return for Season 2 - which scored the No. 2 spot in English TV (6 million views).

[03/18/25 - 10:49 AM]
NBA on ABC Regular Season Viewership Up Double-Digits From Last Year
The "NBA Saturday Primetime on ABC" series won the night among all viewers seven out of 10 times, and among viewers younger than 50 eight out of ten times.

[03/17/25 - 11:08 AM]
"The Way Home" Finishes Thrilling Third Season as #1 Most-Watched Program on Entertainment Cable Among Women 25-54
The riveting finale was the #1 most-watched program on Friday with Women 18+, leaving viewers eager to dive back into the time-traveling pond filled with rich family history and spellbinding mystery.

[03/14/25 - 09:31 AM]
Return of AMC's "Dark Winds" Attracts 2.2 Million Premiere Night Viewers
On AMC+, the series continued its trajectory of viewership growth every season, with the season three premiere up more than 50 percent in viewership over season two, and doubling subscriber acquisition over the previous season.

[03/12/25 - 10:06 AM]
"The Last of Us" Season 2 Trailer Shatters Records, Becoming HBO and Max's Most-Watched Original Trailer with 158 Million Views
The trailer outperformed previous "The Last of Us" trailers and teasers by a margin of at least 160%.

[03/11/25 - 03:00 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week
"Nightline" also improved year to year in Total Viewers and Adults 18-49.

[03/11/25 - 12:01 PM]
Netflix Top 10 Week of March 3: "Running Point" Scores, "Plankton: The Movie" Makes a Splash in This Week's Top 10
With an A-list cast led by Robert De Niro, the political-themed limited series "Zero Day," about a devastating cyberattack, was a hit again this week, landing at No. 2 on the English TV list (7.5 million views).

[03/11/25 - 10:13 AM]
"NBA Saturday Primetime on ABC": Boston Celtics Victory Over Los Angeles Lakers was Most-Watched NBA Regular-Season Game Across Any Platform in Seven Years (Excluding Christmas)
The March 8 broadcast peaked with 5,342,000 viewers from 9:15-9:29 p.m. ET.

[03/11/25 - 08:00 AM]
"The Flip Off" Delivers HGTV's Highest-Rated Freshman Series Since 2022
The six-episode season attracted nearly 14 million total viewers across linear and streaming since its premiere on Wednesday, January 29.

[03/10/25 - 08:31 AM]
Women's College Basketball Across ESPN Platforms Scores Most-Watched Regular Season Since 2008-09
It was also the most-consumed season on record for ESPN platforms with more than 2.9 billion total minutes watched of live women's college basketball games.

[03/07/25 - 10:34 AM]
"Georgie and Mandy's First Marriage" Hits Series High Thursday Night
CBS was the #1 broadcast network last night with 5.63 million viewers, up +6% from last week and +25% more viewers than ABC and NBC combined last night (4.50 million).

[03/06/25 - 10:02 AM]
CBS' "Beyond the Gates" Improves Time Period by +78%
In its first week on air, "Beyond the Gates" reached over 5.2 million unique viewers.