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[10/01/13 - 11:37 AM]
CBS Thursday Premieres Soar Even Higher with Live +3-Day DVR Playback
CBS further spins the numbers for Thursday, September 26.

[via press release from CBS]

CBS THURSDAY PREMIERES SOAR EVEN HIGHER WITH LIVE +3-DAY DVR PLAYBACK

"The Big Bang Theory" and "Elementary" Gain Series Best Live +3-Day Lifts of More Than 4 Million Viewers

Live +3-Day Audience for "The Crazy Ones" Jumps to Nearly 19 Million Viewers with +3.46 Million in Playback

CBS's Thursday premieres all soared with the inclusion of Live +3-day DVR playback, with THE BIG BANG THEORY and ELEMENTARY both gaining more than four million viewers, according to Nielsen Media Research.

At 8:00 PM, the season premiere of THE BIG BANG THEORY added +3.93m viewers (22.92m from 18.99m, +21%), +2.0 rating points in adults 25-54 (9.3 from 7.3, +27%), +1.8 rating points in adults 18-49 (7.3 from 5.5, +33%) from its live plus same day averages.

A special 8:30 PM broadcast of THE BIG BANG THEORY added +4.23m viewers (24.67m from 20.44m, +21%), +2.1 rating points in adults 25-54 (10.1 from 8.0,+26%) and +1.8 rating points in adults 18-49 (7.9 from 6.1,+30%). This marks a series-best Live +3-day lift for THE BIG BANG THEORY.

The series premiere of THE CRAZY ONES added +3.46m viewers (18.98m from 15.52m, +22%), +1.5 rating points in adults 25-54 (6.8 from 5.3,+28%) and +1.2 rating points in adults 18-49 (5.1 from 3.9, +31%).

The season premiere of TWO AND A HALF MEN added +2.32m viewers (13.91m from 11.59m, +20%), +1.0 rating points in adults 25-54 (5.1 from 4.1, +24%) and +0.8 rating points in adults 18-49 (3.7 from 2.9, +28%).

The season premiere of ELEMENTARY added +4.17m viewers (14.35m from 10.18m, +41%), +1.5 rating points in adults 25-54 (4.4 from 2.9, +52%) and +1.1 rating points in adults 18-49 (3.2 from 2.1, +52%). This was ELEMENTARY's best Live +3-day lift total in viewers and matched its best lift in adults 18-49.

For the night, CBS added +3.71m viewers (18.24m from 14.53m, +26%), +1.6 rating points in adults 25-54 (6.7 from 5.1, +31%) and +1.3 rating points in adults 18-49 (5.1 from 3.8, +34%).





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· BIG BANG THEORY, THE (CBS)
· CRAZY ONES, THE (CBS)
· ELEMENTARY (CBS)
· TWO AND A HALF MEN (CBS)





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