or


[10/09/13 - 02:14 PM]
Multiplatform Viewing: ABC's "Scandal" Premiere Surges 91% Over Last Year to 17.8 Million
ABC further spins the numbers for Thursday, October 3.

[via press release from ABC]

Multiplatform Viewing: ABC's "Scandal" Premiere Surges 91% Over Last Year to 17.8 Million

· Total Viewer Multiplatform: When looking at TV based on the Total Viewer average audience, the premiere drew 10.5 million total viewers in the Live + Same Day window, plus an additional 2.8 million timeshifted viewers in days 1-3. The Tuesday encore garnered 3.0 million viewers (Live + Same Day), and the episode was viewed 1.4 million times across ABC's Full Episode Player and Hulu over its first 5 days.

· Year to Year: Scandal's total multiplatform viewing grew by +91% over its season premiere last year. Even without the inclusion of this year's encore, Scandal's TV viewing grew +51% and online viewing nearly tripled (+186%).

· Social: The premiere of Scandal at 10pm delivered 713k tweets, which was the show's highest social delivery to date and the highest for any broadcast series telecast this season. The premiere was up +22% from May's season finale (583k tweets) and up +714% from last fall's premiere (88k tweets). The premiere of Scandal ranked #1 for the week as the most social broadcast program.





  [october 2013]  
S
M
T
W
T
F
S
  


· SCANDAL (ABC)











most recent ratings | view all posts
[08/30/14 - 09:09 AM]
Friday's Broadcast Ratings: ABC, NBC Split the Demo Crown
CBS then remains the most-watched network last night.

[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/28/14 - 08:36 AM]
"America's Got Talent" Wins Its Time Slot Among the Big 4 in Every Key Measure and Is the #1 Show of the Night in Total Viewers
NBC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:29 AM]
ABC's "Motive" Finale Is Up 13% to Tie a 10-Week High and Grows Over Its Year-Ago Finale
ABC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: "Big Brother" Puts CBS on Top in Demos
Plus: "America's Got Talent" helps NBC lead the night among total viewers.

[08/27/14 - 02:34 PM]
Finale of "Pretty Little Liars" Is the Summer's #2 Most-Tweeted Drama/Comedy Telecast, Behind Only Its Summer Premiere
ABC Family spins the numbers for Tuesday, August 26.

[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:35 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Win for NBC
The show's latest installment leads the night in both total viewers and adults 18-49.

[08/27/14 - 08:32 AM]
Night 2 "Bachelor in Paradise" 2-Night Event Holds Steady from Night 1 In Total Viewers and Adults 18-49
ABC spins the numbers for Tuesday, August 26.

[08/26/14 - 02:07 PM]
"Fast N' Loud" Roars to #1 Spot in Cable & #2 Spot in All of TV Monday Night
Discovery spins the numbers for Monday, August 25.

[08/26/14 - 11:24 AM]
Disney Channel Sweeps Total Day in Total Viewers and Major Youth Demos
Disney Channel spins the numbers for the week of August 18-24.

[08/26/14 - 10:54 AM]
NBC's "Emmy" Telecast Delivers the Event's Second-Biggest Overall Audience In Eight Years
NBC further spins the numbers for Monday, August 25.

[08/26/14 - 08:37 AM]
Monday's Broadcast Ratings: Emmys Put NBC on Top
Early results see nearly 14 million viewers tune into the 66th annual event.

[08/26/14 - 08:35 AM]
"Bachelor in Paradise" Holds Steady Week to Week Opposite "Emmys" on NBC, While Posting Gains in Women 18-34
ABC spins the numbers for Monday, August 25.