ABC Claims Sunday's Top 2 Broadcast Dramas for the 3rd Straight Week

ABC Sunday Prime (7-11pm - 5.4 million and 1.5/4 in AD18-49): Opposite NFL and MLB competition from NBC's Sunday Night Football and Fox with an NFL overrun and MLB Baseball Playoffs coverage, ABC's Once Upon a Time and Revenge were Sunday's Top 2 broadcast dramas in Adults 18-49 for the 3rd straight week, outdelivering CBS' The Good Wife and The Mentalist. Although facing increased competition, ABC held 100% of its Total Viewers and 94% of its young adult audience week to week.

Once Upon a Time (8-9pm - 7.4 million and 2.3/6 in AD18-49): More than doubling its lead-in at 8pm (+109%), ABC's Once Upon a Time dominated its non-sports competition in the hour, outdelivering CBS' Amazing Race by 28% (2.3/6 vs. 1.8/5).

Live + 7 Day Ratings: In the first round of L7 for its season premiere, Once Upon a Time shot up 46% over its Live + Same Day number to grow to a 3.8 rating in Adults 18-49 in L+7 (versus 2.6 in L+SD). This year's Adult 18-49 build in TV playback was bigger than last year's premiere build (+46% vs. +36%).

Revenge (9-10pm - 6.0 million and 1.7/4 in AD18-49): During the 9 o'clock hour, ABC's Revenge defeated CBS' The Good Wife by 42% in Adults 18-49 (1.7/4 vs. 1.2/3).

Live + 7 Day Ratings: The season premiere of ABC's Revenge grew by more than 50% over its L+SD rating, going from a 2.3 to a 3.5 in L+7 (+1.2 rating points). Revenge's L+7 increase with Adults 18-49 was much higher for this year's premiere than for last year's opener increase (+52% vs. +34%).

Betrayal (10-11pm - 3.0 million and 0.9/2 in AD18-49): During the 10 o'clock hour, ABC's Betrayal continued to outdeliver its CBS drama competition in Women 18-34, leading The Mentalist by 25%.

Quick Take for Sunday, October 13, 2013 (Fast Affiliate Live + Same Day Ratings)

ABC Airs Sunday's Top 2 Broadcast Dramas for the 3rd Straight Week in Adults 18-49

"Once Upon A Time" More than Doubles its Lead-in at 8pm to Outdeliver CBS' "Amazing Race" by 28% Among Adults 18-49

ABC's "Revenge" Dominates CBS' "The Good Wife" by 42% in Adults 18-49

"Betrayal" Continues to Lead its 10 O'clock Drama Competition in Women 18-34

ABC Sunday Prime (7:00-11:00 p.m. - 5.4 million and 1.5/4 in AD18-49):

Opposite NFL and MLB competition from NBC's Sunday Night Football and Fox with an NFL overrun and MLB Baseball Playoffs coverage, ABC's "Once Upon a Time" and "Revenge" were Sunday's Top 2 broadcast dramas in Adults 18-49 for the 3rd straight week, outdelivering CBS' "The Good Wife" and "The Mentalist."

· Although facing increased competition, ABC held 100% of its Total Viewers and 94% of its young adult audience week to week.

"Once Upon a Time" (8:00-9:00 p.m. - 7.4 million and 2.3/6 in AD18-49):

More than doubling its lead-in at 8:00 p.m. (+109%), ABC's "Once Upon a Time" dominated its non-sports competition in the hour, outdelivering CBS' "Amazing Race" by 28% (2.3/6 vs. 1.8/5).

· Live + 7 Day Ratings: In the first round of L7 for its season premiere, "Once Upon a Time" shot up 46% over its Live + Same Day number to grow to a 3.8 rating in Adults 18-49 in L+7 (versus 2.6 in L+SD). This year's Adult 18-49 build in TV playback was bigger than last year's premiere build (+46% vs. +36%).

"Revenge" (9:00-10:00 p.m. - 6.0 million and 1.7/4 in AD18-49):

During the 9 o'clock hour, ABC's "Revenge" defeated CBS' "The Good Wife" by 42% in Adults 18-49 (1.7/4 vs. 1.2/3).

· Live + 7 Day Ratings: The season premiere of "Revenge" grew by more than 50% over its L+SD rating, going from a 2.3 to a 3.5 in L+7 (+1.2 rating points). "Revenge's" L+7 increase with Adults 18-49 was much higher for this year's premiere than for last year's opener increase (+52% vs. +34%).

"Betrayal" (10:00-11:00 p.m. - 3.0 million and 0.9/2 in AD18-49):

During the 10 o'clock hour, ABC's "Betrayal" continued to outdeliver its CBS drama competition in Women 18-34, leading "The Mentalist" by 25% (1.0/3 vs. 0.8/2).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 45% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 10/13/13.