BIG PAPI'S BIG HIT MAKES IT A BIG NIGHT FOR FOX
ALCS Game 2 Up +44% Compared to Last Year's NLCS Game 2 on FOX
Two-Game Average Also Up An Impressive +21%
Detroit Posts Best LCS Rating Ever
Detroit, MI - Going into the 8th inning of last night's American League Championship Series Game 2, most had chalked up another win for the Detroit Tigers but with one swing of the bat, David Ortiz tied the game and set the stage for an amazing Red Sox victory in the bottom of the ninth.
That dramatic comeback, which evened the ALCS 1-1, delivered a 5.2/8 national household rating, with 8.3 million viewers, according to Nielsen Media Research, up +44% compared to last year's National League Championship Series Game 2 on FOX (3.6/6; 5.6 million viewers). Last night's Game 2 was also up +24% over 2011's Game 2 of the ALCS on FOX (4.2/8; 6.6 million viewers) for Tigers vs. Rangers.
Through two games, the 2013 ALCS on FOX is averaging a 4.7/8 (7.5 million viewers), up +21% over last year's 3.9/6 for NLCS on FOX, tying 2010's LCS average as FOX's highest-rated through two games since 2009.
Additional Demo Highlights:
· Last night's Game 2 out-performed last year's NLCS Game 2 in key male demographics led by an +86% increase in Men 18-34 (2.6 vs. 1.4) and a +56% increase among Men 18-49 (3.1 vs. 2.0) respectively. Game 2 is up +50% among adults 18-49 (2.4 vs. 1.6).
· In key demo rating comparisons through two games, the 2013 ALCS on FOX is up +33% among Men 18-34 (2.4 vs. 1.8); up +22% among Men 18-49 (2.8 vs. 2.3); and up +17% among Adults 18-49 (2.1 vs. 1.8).
Through two games, Detroit leads all markets with a 30.5/47 and recorded its best LCS rating ever with last night's game (34.5/50). Boston's two-game average is a 21.2/39, followed by Providence (20.1/33.5); Hartford (16.5/29); Baltimore (16.0/29); San Diego (11.4/26); Indianapolis (8.8/15); Las Vegas (6.5/11) and St. Louis (6.4/11.5).