Live + 7 Ratings: ABC Is #1 in Non-Sports Ratings During Premiere Week with Adults 18-49
Based on the first round of Live + 7 Day Non-Sports Ratings for Premiere Week (week of September 23, 2013):
· ABC finished as the #1 network during season premiere week among Adults 18-49 (3.2 rating-tied with NBC) in the non-sports averages, leading CBS by 3% (3.1 rating) and Fox by 10% (2.9 rating). ABC claimed 3 of the Top 5 biggest regular series gainers in Adults 18-49 (the most for any network), with Marvel's Agents of S.H.I.E.L.D. (+2.3 rating points), Modern Family (+2.1 rating points) and Grey's Anatomy (+1.7 rating points).
· In the non-sports averages, ABC saw its Live + Same Day number grow 39% among Adults 18-49 (2.3 rating to 3.2 rating) after 7 days of TV playback, up from the year-ago premiere week's build of 33%.
· Based on all programming, ABC built to a 3.1 rating among Adults 18-49 in the final Live + 7 Day numbers (from a 2.3 in L+SD), improving over premiere week last year by 7% (2.9 rating).