Propelled by the success of the 2013 Major League Baseball Postseason, TBS ranked as basic cable's #1 network in primetime for the week among total viewers and adults 18-49. The network's MLB Postseason coverage scored eight of basic cable's Top 25 most-watched programs for the week, including four games that ranked among the Top 10.
TBS's exclusive presentation of the National League Championship Series has averaged a 3.0 U.S. HH rating and 4.7 million total viewers through the first two games. Compared to the first two games of the 2011 NLCS (the last time TBS aired the series), this year's NLCS is showing increases of +50% in U.S. HH rating (vs. 2.0 in 2011) and +47% in total viewers (vs. 3.2 million in 2011).
Through the completion of the MLB Division Series (18 live game telecasts), TBS's coverage averaged 3.9 million viewers, an increase of +6% over the 3.5 million viewers who tuned in last year. The corresponding 2.5 U.S. HH rating grew by +4% over the 2.4 U.S. HH rating for last year's Division Series.
Five games airing on TBS during the Wild Card and League Division Series ranked among cable's Top 10 programs for Oct. 1-10:
- Pittsburgh vs. St. Louis, NLDS Game 5 - 6.1 million viewers
- Detroit vs. Oakland, ALDS Game 5 - 5.5 million viewers
- Boston vs. Tampa Bay, ALDS Game 4 - 5.2 million viewers
- Tampa Bay vs. Cleveland, American League Wild Card Game - 4.7 million viewers
- Pittsburgh vs. Cincinnati, National League Wild Card Game - 4.6 million viewers
MLB Postseason growth is also driving overall monthly growth for TBS, which is enjoying a +12% increase among total viewers in primetime compared to October 2012. In addition, TBS currently ranks as basic cable's #1 network in primetime delivery of total viewers and all key adult demos for the month of October.
TBS's success last week extended beyond its baseball coverage to include the network's telecasts of The Big Bang Theory. The enormously popular series delivered 13 of basic cable's Top 15 sitcom telecasts for the week among total viewers and adults 18-49.
For the second time this month, Adult Swim's weekly Total Day Delivery average ranked #1 among adults 18-24, 18-34 & 18-49 and men 18-24 & 18-34 on basic cable. Compared to the same week in 2012, Total Day delivery grew among adults 18-24 by +4%, adults 18-34 by +5%, adults 18-49 by +8%, men 18-24 by +2% and men 18-49 by +2%.
Compared to the same week in 2012, Adult Swim's Primetime average delivery increased among adults 18-49 by +6%, men 18-24 by +3%, men 18-34 by +4%, and men 18-49 by +8%.
Thursday night new episode premieres of Adult Swim original series Childrens Hospital (12 a.m.) and Filthy Sexy Teens (12:15 a.m.) both ranked #1 in their respective time periods among young adults 18-24 & 18-34, and among men 18-24. Similarly, new episodes of The Eric Andre Show (12:30 a.m.) and Hot Package (12:45 a.m.) both ranked #1 in their respective time periods among young adults 18-24 & 18-34.
Sunday night new episode premieres of Adult Swim originals China, IL (11:30 p.m.), Aqua Teen Show Show (12 a.m.), and Squidbillies (12:15 a.m.), all grew year-over-year among targeted adults and men, ranging between 5% and 77%. The performance of Aqua TV Show Show ranked #1 in its time period among adults 18-24 & 18-34 and men 18-24.
Adult Swim programming accounted for 19 of the top 50 telecasts on basic cable for the week among adults 18-34, and 13 of the top 50 among men 18-34, both more than any other network.
Across the second week of October 2013, Cartoon Network ranked as television's #1 network for Early Prime (7-9 p.m.) delivery of boys 6-11.
Cartoon Network was the #1 television network among boys 6-11 and boys 9-14 on Monday Night (7-9 p.m.). A new episode of Adventure Time (7 p.m.) was the #1 telecast of the day among boys 6-11 and boys 9-14, and #1 in its time period among kids 9-14 and boys 2-11, with delivery gains vs. last year among kids 6-11 (11%), kids 9-14 (35%) and boys 9-14 (39%). The new episode premiere of Uncle Grandpa (8 p.m.) also ranked #1 in its time period among all boys 2-11, 6-11 & 9-14.
On Tuesday night (7-9 p.m.), Cartoon Network again ranked #1 on all television among boys 6-11 and boys 9-14. The newest episode of Total Drama All-Stars (7 p.m.) charted as the #1 telecast of the day among boys 9-14, and #1 in its time period among boys 6-11. Similarly, The Amazing World of Gumball (7:30 p.m.) won its timeslot among all boys 2-11, 6-11 & 9-14.
Cartoon Network additionally was the #1 television network among boys 6-11 and 9-14 on Wednesday Night (7-9 p.m.). Teen Titans Go! (7:30p) was the #1 telecast of the day among boys 6-11 & 9-14, and ranked #1 in its timeslot with all boy demos. Johnny Test (7 p.m.) won its timeslot among boys 6-11 & 9-14, and Annoying Orange (8 p.m.) ranked #1 in its time period among all boys 2-11, 6-11 & 9-14.
Continuing the nightly streak, Cartoon Network again ranked as the #1 television network among boys 2-11 & 6-11 on Thursday Night (7-9 p.m.). A new episode premiere of Dragons: Defenders of Berk (7:30 p.m.) ranked as the #1 telecast of the day among boys 6-11 and #1 in its timeslot among boys 2-11.
TNT's real-life drama Cold Justice has drawn 1.8 million viewers in Live + 3 delivery for last Tuesday's episode, a slight increase compared to the prior week. The episode has also averaged 615,000 adults 25-54 in Live + 3. TNT recently renewed Cold Justice for a second season, which is slated to launch in early 2014.