[10/26/13 - 09:04 AM]
"Dracula" Is the 2nd Highest Rated Friday Drama Premiere in Three Years in 18-49
NBC spins the numbers for Friday, October 25.

[via press release from NBC]

Friday Primetime Results:

NBC is #1 Friday night among ABC, CBS, NBC and Fox in adults 18-49, with "Dracula" and "Grimm" tying as the night's #1 scripted programs on the Big 4.

· The third season premiere of "Grimm" (1.8/6 in 18-49, 6.1 million viewers overall at 9 p.m. ET) grew versus last fall's Friday premiere in 18-49 by 13% (1.8 vs. 1.6 on Sept. 28, 2012) and by 15% in total viewers (6.133 million vs. 5.318 million). "Grimm" is up 38% versus its most recent Friday telecast in 18-49 (1.8 vs. 1.3 on April 26) and up 27% in total viewers (6.133 million vs. 4.847 million). This is the top Friday "Grimm" in 18-49 since Nov. 2, 2012.

· It's the #2 "Grimm" ever in total viewers, behind only the series premiere (6.557 million on Oct. 28, 2011).

· "Grimm" captured NBC's best 18-49 rating in the slot since Nov. 2, 2012 and biggest overall audience since Sept. 27, 2013.

· L+7: Keep in mind that last season, "Grimm" originals added an average 73% in 18-49 to these next-day L+SD ratings when Nielsen issued L+7 results (to a 2.86 from a 1.65).

· The premiere of "Dracula" (1.8/6 in 18-49, 5.3 million viewers overall at 10 p.m. ET) is #1 for the hour among ABC, CBS and NBC in 18-49, 18-34, 25-54, all key adult-male demos and women 18-34 and 18-49. "Dracula" delivered NBC's highest in-season 18-49 rating in the slot, excluding the night of the capture of the Boston bombing suspect, since January 4. "Dracula" is up 38% versus NBC's regular-series debut in the slot last fall (1.3 on Sept. 28, 2012). Versus NBC's average in the time period last season in 18-49, "Dracula" is up 50% in 18-49 (1.8 vs. 1.2, L+SD non-sports).

· "Dracula" is the 2nd highest rated Friday drama premiere in three years in 18-49 (behind "Grimm's" 2.1 on Oct. 28, 2011) and before that, "Blue Bloods'" 2.2 on Sept. 24, 2010).

· "Dateline NBC" (1.3/5 in 18-49, 6.1 million viewers overall from 8-9 p.m. ET) moved to the 8 p.m. hour and matched its season high in adults 18-49 and delivered its biggest overall audience since Sept. 27. In the time period, "Dateline" is #1 among ABC, CBS, NBC and Fox in women 18-34 and #2 or tied for #2 in adults 18-34, women 18-49 and women 25-54.

· "Dateline" reported NBC's highest 18-49 rating in the time period since Feb. 22 and biggest overall audience since June 7.

In Late-Night Metered Markets Friday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/7; CBS's "Late Show with David Letterman," 2.5/6 with an encore; and ABC's "Jimmy Kimmel Live," 2.0/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.7/4; "Late Show," 0.5/3 with an encore; and "Jimmy Kimmel Live," 0.7/4 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.5/5 in metered-market households and a 0.6/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.4/5 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/3 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

  [october 2013]  


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