or


[10/30/13 - 08:38 AM]
Comedy Central's "@midnight" a Hit on TV and on Twitter
Comedy Central spins the late-night numbers for the week of October 21-25.

[via press release from Comedy Central]

COMEDY CENTRAL'S "@MIDNIGHT" A HIT ON TV AND ON TWITTER

New Entry in the Crowded Late-Night Talk Show Landscape Scores Youngest Median Age in all of Television among Late-Night Talk Shows During Week One

"@midnight" on Track to Finish Behind Only "The Daily Show with Jon Stewart" as the Most-Watched Late-Night Talk Show Across all of Television among Men 18-34 and Men 18-24 Beating Leno, Letterman, Kimmel and Conan

"@midnight's" Signature Segment Takes Twitter by Storm Generating Trending Topics During Every Episode Aired and was #1 Entertainment Series as Ranked by SocialGuide's new Late Fringe category 4 out of its first 6 Episodes

Comedy Central Late-Night Had Top 3 Talk Shows in Cable among Adults 18-49

In a world where Tweets, Vines, GIFs, Instagrams and Facebook posts reign supreme, so too does Comedy Central's new late-night talk show/comedy competition, "@midnight."

In its first week of episodes, "@midnight," hosted by Chris Hardwick and produced by Funny Or Die, proved to be a huge success among Comedy Central's target audience of young men, registering the youngest median age (33) of all late-night talk shows, both broadcast and cable, and is on track to come in behind only "The Daily Show with Jon Stewart" as the most-watched late-night talk show among Men 18-34 and Men 18-24 once Nielsen releases late-night program ratings for the week of October 21, topping "The Tonight Show with Jay Leno," "Late Night with David Letterman, "Jimmy Kimmel Live" and "Conan," along with the rest of the field.

In the cable landscape, Comedy Central was home to the Top 3 late-night talk shows among the key Adults 18-49 demographic for the week, as "The Daily Show with Jon Stewart," "The Colbert Report" and "@midnight" finished #1, #2 and #3 for the week beating "Conan," "Chelsea Lately," "Watch What Happens Live" and "Totally Biased with W. Kamau Bell."

On the social front, the show built around social has hit the ground running finishing as the top-ranked entertainment series on SocialGuide's Late Fringe for four of its first six episodes. The series has also established a footprint on Twitter with its signature segment, "#HashtagWars," which has generated Trending Topics during each of its first six episodes, including some internationally. #FilmPoops, #SluttyMusicals, #BadCereals, #FatTVShows, #SpookyCelebs and #LameComicBookCharacters, all played out to great comic effect both during the show and after on Twitter by social media stars who have played along including Ellen Page, Michael Chiklis, Marc Maron, Patton Oswalt, John Hodgman, Paul F. Tompkins, Buzz Aldrin, Wil Wheaton and The Iron Sheik, creating an "@midnight" social echo of over 415,000,000 impressions.

"@midnight" leads viewers down the ultimate internet wormhole with a rotating lineup of today's top comedians battling nightly to determine who has the funniest take on the day's social media and pop culture happenings and wear the crown of funniest person on Earth (for the next 23 1/2 hours). Using social media as the catalyst and a fake game show as the setting, "@midnight" challenges comedians to prove who's the funniest by slashing the craziest, most absurd news and post that social media has to offer: from celebrity Twitter tantrums to the most bizarre Yahoo Answers to rich kids on Instagram.





  [october 2013]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[08/30/14 - 09:09 AM]
Friday's Broadcast Ratings: ABC, NBC Split the Demo Crown
CBS then remains the most-watched network last night.

[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/28/14 - 08:36 AM]
"America's Got Talent" Wins Its Time Slot Among the Big 4 in Every Key Measure and Is the #1 Show of the Night in Total Viewers
NBC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:29 AM]
ABC's "Motive" Finale Is Up 13% to Tie a 10-Week High and Grows Over Its Year-Ago Finale
ABC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: "Big Brother" Puts CBS on Top in Demos
Plus: "America's Got Talent" helps NBC lead the night among total viewers.

[08/27/14 - 02:34 PM]
Finale of "Pretty Little Liars" Is the Summer's #2 Most-Tweeted Drama/Comedy Telecast, Behind Only Its Summer Premiere
ABC Family spins the numbers for Tuesday, August 26.

[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:35 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Win for NBC
The show's latest installment leads the night in both total viewers and adults 18-49.

[08/27/14 - 08:32 AM]
Night 2 "Bachelor in Paradise" 2-Night Event Holds Steady from Night 1 In Total Viewers and Adults 18-49
ABC spins the numbers for Tuesday, August 26.

[08/26/14 - 02:07 PM]
"Fast N' Loud" Roars to #1 Spot in Cable & #2 Spot in All of TV Monday Night
Discovery spins the numbers for Monday, August 25.

[08/26/14 - 11:24 AM]
Disney Channel Sweeps Total Day in Total Viewers and Major Youth Demos
Disney Channel spins the numbers for the week of August 18-24.

[08/26/14 - 10:54 AM]
NBC's "Emmy" Telecast Delivers the Event's Second-Biggest Overall Audience In Eight Years
NBC further spins the numbers for Monday, August 25.

[08/26/14 - 08:37 AM]
Monday's Broadcast Ratings: Emmys Put NBC on Top
Early results see nearly 14 million viewers tune into the 66th annual event.

[08/26/14 - 08:35 AM]
"Bachelor in Paradise" Holds Steady Week to Week Opposite "Emmys" on NBC, While Posting Gains in Women 18-34
ABC spins the numbers for Monday, August 25.