or


[11/05/13 - 12:14 PM]
Hallmark Channel's 2013 "Countdown to Christmas" Launch Catapults Network to Be #1 with Women 24-54 for Opening Weekend
The Hallmark Channel spins the numbers for Saturday, November 2.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL'S 2013 "COUNTDOWN TO CHRISTMAS" LAUNCH CATAPULTS NETWORK TO BE #1 WITH WOMEN 24-54 FOR OPENING WEEKEND

November 2 Premiere of "The Thanksgiving House" Ranks as #1 Cable Program of the Day and is Network's Highest-Rated New Original to Kick Off Annual Holiday Programming Extravaganza

Hallmark Channel's annual signature holiday programming franchise, "Countdown to Christmas" is off to a very strong start with more than 4.7 million unduplicated viewers tuning into the Saturday premiere of "The Thanksgiving House". The first of twelve new original premieres for the 2013 holiday season, "The Thanksgiving House" scored a 2.9 household rating - the highest rated original movie to ever kick off Hallmark Channel's "Countdown to Christmas". The film premiered as the #1 cable program of the day and #1 movie of the week - becoming Hallmark Channel's highest rated and most watched program for 2013 among households and total viewers.

Demonstrating the strength behind Hallmark Channel's holiday fare, the network has marked a notable increase over last year's performance with this weekend garnering an increase of 10% in households, 10% in women 25-54, and 18% in total viewer delivery compared to the 2012 "Countdown to Christmas" kickoff weekend. This past weekend ranks as Hallmark Channel's highest-rated start to "Countdown to Christmas" in the network's history. Additionally, among its key demographic of women 25-54, Hallmark Channel ranked #1 on cable for the entire weekend (.7 rtg).

Among women 25-54, the premiere of "The Thanksgiving House" was the #2 highest-rated movie of the week on cable and the 2nd most watched Hallmark Channel telecast of 2013. In the Saturday, 8-10pm, time period, the original movie ranked #1 among multiple key demographic categories, including HH (2.9 rtg), W25-54 (1.4 rtg), and P2+ (1.5 rtg). In addition, "The Thanksgiving House" was #1 in HH (2,494,000) delivery, and W25-54 (608,000) and P2+ (3,216,000) impressions. The film lifted Hallmark Channel to be the #1 rated cable network in primetime for the day among households (2.6 HH rtg).

In "The Thanksgiving House", Boston lawyer Mary Ross (Emily Rose) inherits a house in Plymouth from her late aunt and is shocked to discover that it is an historical treasure located on the site of the first Thanksgiving. With the house turning into an unexpected tourist attraction, she finds herself in a battle with a local, handsome historian, Everett Mather (Justin Bruening), who wants to tear down her house to study the site. Mary must decide if it is more important to preserve the house's historical ties, or make it the site of many happy Thanksgivings to come. Movie also stars Lindsay Wagner, Adam Kaufman, and Bruce Boxleitner.

Source: The Nielsen Company, October 28 - November 3, 2013

ABOUT HALLMARK CHANNEL

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 88 million subscribers. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of original TV movies, original series like Cedar Cove, and specials, as well as some of television's most beloved sitcoms and series, including The Golden Girls, Home Improvement, The Waltons, Little House on the Prairie, and Frasier. The channel is also home to a range of lifestyle programming, anchored by Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios lot. Hallmark Channel's sibling network, Hallmark Movie Channel, available in HD and SD, focuses on family-friendly movies with a mix of original films, classic theatrical releases, and presentations from the acclaimed Hallmark Hall of Fame library.

Hallmark Channel on Social Media: Facebook, Twitter (Join the conversation at #HeartofTV), Pinterest, GetGlue, YouTube





  [november 2013]  
S
M
T
W
T
F
S
     


· THANKSGIVING HOUSE, THE (HALLMARK)











most recent ratings | view all posts
[02/28/15 - 08:57 AM]
Friday's "Dateline" Increases by 20% vs. Its Prior Telecast to the Show's Top Rating Since January 30
NBC spins the numbers for Friday, February 27.

[02/28/15 - 08:47 AM]
Friday's Broadcast Ratings: ABC Continues Its Demo Reign
"Last Man Standing" takes the top spot among adults 18-49 last night.

[02/28/15 - 08:37 AM]
ABC's Is #1 on Friday for 8th Straight Week with "Last Man Standing" and "20/20" the Top 2 Shows
ABC spins the numbers for Friday, February 27.

[02/27/15 - 01:19 PM]
Discovery Channel Tops Cable Prime Time for Men and Ranks in the Top 10 for Women and Persons 6-11 in February
Discovery spins the numbers for the month to date.

[02/27/15 - 10:23 AM]
Time Period-Winning "The Odd Couple" Retains Solid 90% of Its Premiere Adults 18-49 Rating
CBS spins the numbers for Thursday, February 26.

[02/27/15 - 08:46 AM]
Despite Special Competition from the "Murder" Season Finale, "Blacklist" Grows 6% Week to Week
NBC spins the numbers for Thursday, February 26.

[02/27/15 - 08:31 AM]
ABC Wins Its 5th Consecutive Thursday Night Among Adults 18-49
ABC spins the numbers for Thursday, February 26.

[02/27/15 - 08:27 AM]
Thursday's Broadcast Ratings: "How to Get Away with Murder" Powers Demo Victory for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network.

[02/26/15 - 01:41 PM]
ABC's Primetime Grows the Most During the 2015 February Sweep, Winning Monday, Thursday and Friday During the Month in Adults 18-49
ABC spins the numbers for the February sweeps period.

[02/26/15 - 01:24 PM]
Daytona 500 Bounces Back & Daytona Speedweeks Viewership Up on FOX Sports 1
FOX Sports spins the numbers for its NASCAR coverage to date this season.

[02/26/15 - 10:34 AM]
"The Tonight Show" Scores Highest 18-49 and Total Viewers in 11 Months for Week of Feb. 16-20
NBC spins the late-night numbers for the week of February 16-20.

[02/26/15 - 09:12 AM]
CBS Scores with Night of Reality Premieres
CBS spins the numbers for Wednesday, February 25.

[02/26/15 - 08:50 AM]
"Mysteries of Laura" Equals Its Top 18-49 Rating Since October 1
NBC spins the numbers for Wednesday, February 25.

[02/26/15 - 08:35 AM]
Wednesday's Broadcast Ratings: "Empire" Soars to Another High for FOX
The show's 5.3 rating among adults 18-49 eclipses the competition last night.

[02/26/15 - 08:34 AM]
"The Goldbergs" Spikes Over Its Lead-in, Beats "Survivor" and Equals a Season High
ABC spins the numbers for Wednesday, February 25.