or


[11/05/13 - 12:14 PM]
Hallmark Channel's 2013 "Countdown to Christmas" Launch Catapults Network to Be #1 with Women 24-54 for Opening Weekend
The Hallmark Channel spins the numbers for Saturday, November 2.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL'S 2013 "COUNTDOWN TO CHRISTMAS" LAUNCH CATAPULTS NETWORK TO BE #1 WITH WOMEN 24-54 FOR OPENING WEEKEND

November 2 Premiere of "The Thanksgiving House" Ranks as #1 Cable Program of the Day and is Network's Highest-Rated New Original to Kick Off Annual Holiday Programming Extravaganza

Hallmark Channel's annual signature holiday programming franchise, "Countdown to Christmas" is off to a very strong start with more than 4.7 million unduplicated viewers tuning into the Saturday premiere of "The Thanksgiving House". The first of twelve new original premieres for the 2013 holiday season, "The Thanksgiving House" scored a 2.9 household rating - the highest rated original movie to ever kick off Hallmark Channel's "Countdown to Christmas". The film premiered as the #1 cable program of the day and #1 movie of the week - becoming Hallmark Channel's highest rated and most watched program for 2013 among households and total viewers.

Demonstrating the strength behind Hallmark Channel's holiday fare, the network has marked a notable increase over last year's performance with this weekend garnering an increase of 10% in households, 10% in women 25-54, and 18% in total viewer delivery compared to the 2012 "Countdown to Christmas" kickoff weekend. This past weekend ranks as Hallmark Channel's highest-rated start to "Countdown to Christmas" in the network's history. Additionally, among its key demographic of women 25-54, Hallmark Channel ranked #1 on cable for the entire weekend (.7 rtg).

Among women 25-54, the premiere of "The Thanksgiving House" was the #2 highest-rated movie of the week on cable and the 2nd most watched Hallmark Channel telecast of 2013. In the Saturday, 8-10pm, time period, the original movie ranked #1 among multiple key demographic categories, including HH (2.9 rtg), W25-54 (1.4 rtg), and P2+ (1.5 rtg). In addition, "The Thanksgiving House" was #1 in HH (2,494,000) delivery, and W25-54 (608,000) and P2+ (3,216,000) impressions. The film lifted Hallmark Channel to be the #1 rated cable network in primetime for the day among households (2.6 HH rtg).

In "The Thanksgiving House", Boston lawyer Mary Ross (Emily Rose) inherits a house in Plymouth from her late aunt and is shocked to discover that it is an historical treasure located on the site of the first Thanksgiving. With the house turning into an unexpected tourist attraction, she finds herself in a battle with a local, handsome historian, Everett Mather (Justin Bruening), who wants to tear down her house to study the site. Mary must decide if it is more important to preserve the house's historical ties, or make it the site of many happy Thanksgivings to come. Movie also stars Lindsay Wagner, Adam Kaufman, and Bruce Boxleitner.

Source: The Nielsen Company, October 28 - November 3, 2013

ABOUT HALLMARK CHANNEL

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 88 million subscribers. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of original TV movies, original series like Cedar Cove, and specials, as well as some of television's most beloved sitcoms and series, including The Golden Girls, Home Improvement, The Waltons, Little House on the Prairie, and Frasier. The channel is also home to a range of lifestyle programming, anchored by Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios lot. Hallmark Channel's sibling network, Hallmark Movie Channel, available in HD and SD, focuses on family-friendly movies with a mix of original films, classic theatrical releases, and presentations from the acclaimed Hallmark Hall of Fame library.

Hallmark Channel on Social Media: Facebook, Twitter (Join the conversation at #HeartofTV), Pinterest, GetGlue, YouTube





  [november 2013]  
S
M
T
W
T
F
S
     


· THANKSGIVING HOUSE, THE (HALLMARK)





most recent ratings | view all posts
[07/11/25 - 12:45 PM]
ABC Concludes September to May Season with Top Five Shows Among Adults 18-49 Including "High Potential," "Abbott Elementary," "The Rookie," "Shifting Gears" and "9-1-1"
Continuing to lead among broadcast series, ABC's "High Potential" stood as the No. 1 new drama among Total Viewers (16.41 million) and No. 1 new show among Adults 18-49 (3.85 rating).

[07/11/25 - 11:28 AM]
"Big Brother: Summer of Mystery" Premiere Up +10% from Last Summer
Last night, season 27 premiered to nearly 3 million viewers.

[07/09/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw gains on the same week last year in Total Viewers (+3% - 663,000 vs. 644,000) and Adults 18-49 (+4% - 96,000 vs. 92,000).

[07/08/25 - 06:05 PM]
ESPN Formula 1 Coverage Enjoying Record-Breaking Season of Viewership
11 of 12 races held so far this season have had year-over-year viewership growth and seven of the 12 have set event viewership records.

[07/08/25 - 12:01 PM]
Netflix Top 10 Week of June 30: "Squid Game" Season 3 Leads Top 10 Globally, Climbs to No. 3 on Most Popular
Plus: "The Waterfront" maintained its Top 10 empire as the No. 1 English show in its third week with 5.6 million views.

[07/08/25 - 06:30 AM]
New AMC/AMC+ Epic Adventure Drama "Nautilus" Surfaces with 2.6 Million Premiere Night Viewers on Linear TV
The highly anticipated series premiered on Sunday, June 29 on AMC and AMC+, with new episodes premiering weekly on Sundays until the thrilling two-episode season finale on August 17.

[07/03/25 - 02:33 PM]
ABC News Same-Day Primetime Special "Verdict: The Diddy Trial" Is No. 1 in Adults 18-49 and Adults 25-54
Versus the competition in the time period, "Verdict: The Diddy Trial" outperformed NBC by +40% in Adults 18-49 (212,000 vs. 151,000) and +22% in Adults 25-54.

[07/02/25 - 06:44 PM]
Tyler Perry's "Divorced Sistas" Quickly Rises to Become BET+'s Most Watched Original Series in Platform History
Just halfway through the eight-episode season, existing subscribers and new fans of the show have boosted the drama series to the most-watched series premiere on BET+ in just three weeks.

[07/02/25 - 02:38 PM]
Hallmark Channel Earns #1 Most-Watched Network on Weekends Throughout June with "Passport to Love" Programming Event
"Passport to Love" helped elevate Hallmark Channel to be the #1 most-watched network on weekends throughout the month of June.

[07/01/25 - 12:01 PM]
Top 10 Week of June 23: "Squid Game" Season 3 Takes Over with Record-Breaking Global Debut at No. 1
"The Waterfront" was a Top 10 hit once more as the No. 1 series on the English TV list (11.6 million views).

[07/01/25 - 10:26 AM]
ESPN Formula 1 Viewership Notes After Austrian Grand Prix
ESPN's live telecast on Sunday, June 29, averaged 1.1 million viewers, a two percent gain over last year's race and the largest audience ever for the event on U.S. television.

[07/01/25 - 09:16 AM]
ESPN's "Sunday Night Baseball" Featuring the Minnesota Twins vs. Detroit Tigers Averaged 2 Million Viewers - Up 66% from Last Year's Comparable Game
The audience peaked with 2,304,000 viewers in the 9:15 p.m. ET quarter hour.

[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).

[06/27/25 - 10:31 AM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 for Third Week in a Row
Winning three of five nights in Kimmel's final week before summer guest hosts, Thursday, June 19, was the show's strongest night among Adults 18-49 (0.35 rating).

[06/25/25 - 11:55 AM]
Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage
According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted droves of younger viewers to its live coverage.