"2013 MTV EMA" DELIVERS HUGE GLOBAL TV RATINGS INCLUDING MOST WATCHED EMA EVER IN THE UNITED STATES
RECORD-BREAKING DIGITAL AND SOCIAL ENGAGEMENT GIVE MTV ITS BEST EMA DAY EVER
INCLUDING RANKING AS THE #1 MOST SOCIAL NON SPORTS PROGRAM FOR THE DAY IN THE U.S.
FANS AROUND THE WORLD CAST A STAGGERING 292 MILLION VOTES
SUPPORTING THEIR FAVORITE ARTISTS AT THE BIGGEST MUSIC EVENT ON THE PLANET
LONDON / NEW YORK - 12 November 2013 - The "2013 MTV EMA" on Sunday, November 10th was indeed the world's biggest night in music, with the show's premiere enjoying a growth of +40% year over year among its core 12-24 demographic according to overnight ratings data from key markets.1 Among the wider 12-34 demographic, this year's EMA had an equally strong performance, growing +49% in key markets compared to last year's telecast. The show now ranks as the most watched EMA ever in the United States, drawing in more than 1.2 million total viewers during its airing on MTV.
This early ratings data suggests the "2013 MTV EMA" is on course to achieve a higher consolidated worldwide audience than last year, when an estimated 39.4 million viewers tuned in to the 2012 show from Frankfurt - a record global audience for the awards show since its launch in 19942.
The "2013 MTV EMA" also drew a record-breaking response on MTV's digital and social platforms, marking this year's show as the best ever in network history for votes, visitors, video views and social media activity. In the U.S., nearly 2 million page views were registered the day of show, a year-over-year uptick of more than 1,000%, while day-after page views hit 1.3 million up 180% year-over-year.
In addition, the telecasts sparked an enormous volume of social media mentions. Globally, across all social media sites, there were 57.9 million mentions of the EMAs, an incredible triple-digital increase of +624% year over year. During the U.S. broadcast, the show landed more than 10 trending topics in the U.S.
Fans around the world cast a staggering 292 million votes across all EMA digital platforms - up +59% versus last year and the highest total ever - to help decide the "2013 MTV EMA" winners. In addition, more than 31 million votes were cast in the U.S. socially voted Artist on the Rise category alone.
The "2013 MTV EMA" delivered an immediate U.S. sales and chart impact for several of the performers. Following their performance of "Beautiful World," Kings of Leon saw the single spike 50% in US digital sales. After delivering a magnetic performance of "Radioactive," Imagine Dragon's album "Night Visions" spiked 86%. U.S. Performer Jason Derulo saw his single "Marry Me" soar to its highest peak yet on the iTunes singles chart at #18. Robin Thicke also experienced album and single sales lifts in the U.S.
The MTV EMA - MTV's global celebration of the hottest stars in music - recognizes artists from around the world and across genres, and brings together music fans everywhere for a one-of-a-kind experience in the weeks leading up to and at the show. The "2013 MTV EMA" aired across MTV's global network of more than 60 channels reaching nearly 700 million households around the world as well as through syndication. In addition, its convergent programming and content will reach the entire interactive community, via MTV's more than 200 digital media properties around the world. Bruce Gillmer and Richard Godfrey are Executive Producers for the "2013 MTV EMA." For MTV EMA news and announcements, check out EMA on Facebook or follow us @mtvema. For MTV EMA press materials, please visit press.mtvema.com or follow us @VIMN_PR.
1 Markets measured so far include the UK, Germany, Netherlands, Italy, Spain, Denmark, Finland, Norway, Sweden, Belgium, Greece, Portugal, South Africa and Hungary.
2 Audience reach estimate, all individual - watching for at least 1 minute.
MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world's leading creators of programming and content across all media platforms.