[11/13/13 - 12:05 PM]
"Vanilla Ice Goes Amish" Finishes on Top at DIY Network
DIY Network spins the numbers for Saturday, November 9.

[via press release from DIY]


New York [For Immediate Release - November 13, 2013] DIY Network's breakout series Vanilla Ice Goes Amish ended its first season on Saturday, November 9, at 10 p.m. ET/PT as the #1 regularly scheduled primetime series among all key adult and female demos on the network in 2013. It also attracted one of the most upscale audiences on DIY Network, ranking as the #2 upscale program among M25-54 - behind the pop icon and knock-out home renovator's other series, Vanilla Ice Project. During the season, more than 6.6 million viewers tuned in to watch as Vanilla Ice and an Amish team tackled construction projects ranging from a kitchen reconstruction to an old-school barn-raising.

Vanilla Ice Goes Amish saw triple-digit growth versus all benchmarks, including a 209% increase among P25-54 ratings versus the prior 13-week average. According to Trendrr, the series premiere on Saturday, October 12, also generated buzz on social media - it was the 14th most buzzed about program on cable that day making it the most buzzed about DIY Network program in October. In addition, the show page was one of the top-viewed on DIYNetwork.com in October.

"Vanilla Ice Goes Amish worked as well as it did because he is charismatic and engaging, was adept at embracing the Amish lifestyle, and was open to learning from the best craftsmen in the business," said Steven Lerner, senior vice president, programming and production, HGTV and DIY Network. "The performance of the series exceeded our expectations and, fortunately, many of our advertisers had the foresight to sign on early for this classic 'fish out of water' programming concept."

Sponsors included Duplicolor, Euro-Pro Shark, Liberty Mutual Insurance, Lumber Liquidators and Wendy's.

In Vanilla Ice Goes Amish, Vanilla Ice put away his smartphone and home improvement gadgets, and instead immersed himself in traditional Amish family life -- bonding with people who taught him the traditions, practices and trades that have made the Amish one of the most mysterious and misunderstood groups in the world. Vanilla Ice Goes Amish is produced by Juma Entertainment.

About DIY Network

DIY Network, from the makers of HGTV and Food Network, is the go-to destination for rip-up, knock-out home improvement television. Currently in more than 58 million homes, DIY Network's programming covers a broad range of categories, including home improvement and landscaping. The network's award-winning website, DIYNetwork.com, consistently ranks among America's top home and garden Internet destinations for entertaining videos, home improvement advice, step-by-step instructions, message boards, blogs, an interactive program guide and more. Headquartered in Knoxville, Tenn., DIY Network is wholly owned by Scripps Networks Interactive, Inc. (SNI).

  [november 2013]  


most recent ratings | view all posts
[10/21/16 - 02:02 PM]
NLCS Game 5 Is Second Most-Watched Telecast in FS1 History
FOX Sports spins the numbers for Thursday, October 20.

[10/21/16 - 08:47 AM]
Thursday's Broadcast Ratings: CBS Holds Off Competition with NFL
The Eye wins the night in both total viewers and adults 18-49.

[10/20/16 - 01:49 PM]
Investigation Discovery Delivers Nearly One Million Viewers for World Television Premiere of "Southwest of Salem: The Story of the San Antonio Four"
Investigation Discovery further spins the numbers for Saturday, October 15.

[10/20/16 - 08:48 AM]
Wednesday's Broadcast Ratings: ABC Pulls in Front Among Adults 18-49
The Alphabet leads the night with its coverage of The Third Presidential Debate.

[10/20/16 - 07:14 AM]
"RuPaul's Drag Race All Stars" Season 2 Slays Records as the Most Viewed Season of a Logo Original Series to Date
Plus: look for a reunion special on October 27 and "Season 6 RuVealed" on November 3.

[10/19/16 - 10:48 AM]
Discovery's "Gold Rush" Ranks as #1 Show on All of TV on Friday
Discovery spins the numbers for Friday, October 14.

[10/19/16 - 08:59 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Hold Onto Top Demo Spot
The Peacock once again wins the night among adults 18-49.

[10/18/16 - 11:35 AM]
Lifetime Delivers Ratings Gold with Premieres of "Surviving Compton" and "Beyond the Headlines: Michel'le"
Lifetime spins the numbers for Saturday, October 15.

[10/18/16 - 09:23 AM]
Monday's Broadcast Ratings: NBC Remains Top Draw in Viewers, Demos
The Peacock leads the night once again in said categories.

[10/17/16 - 02:37 PM]
NLCS Game 2 Is Most-Watched Telecast in FS1 & FOX Deportes History
FOX Sports spins the numbers for Sunday, October 16.

[10/17/16 - 11:18 AM]
"Ben & Lauren: Happily Ever After?" Is Freeform's No. 1 Reality Series Launch Ever in W25-54 and No. 2 in Total Viewers and Adults 18-49
Freeform further spins the numbers for Tuesday, October 11.

[10/17/16 - 08:35 AM]
Sunday's Broadcast Ratings: NFL Sparks NBC, FOX to Top Spots
The Peacock leads the night in total viewers and adults 18-49.

[10/16/16 - 09:18 AM]
"SNL" Scores Its Highest Week 3 Rating in 8 Years
NBC spins the numbers for Saturday, October 15.

[10/16/16 - 08:53 AM]
Ohio State at Wisconsin Earns Highest Overnight Among All Sporting Events Across All Networks on Saturday, Oct. 15
ESPN spins the numbers for Saturday, October 15.

[10/16/16 - 08:25 AM]
Saturday's Broadcast Ratings: College Football Puts ABC on Top
The Alphabet easily wins the night in total viewers and adults 18-49.