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[11/15/13 - 08:26 AM]
ABC's "Scandal" Is Up Week to Week and Tops Its Year-Ago Delivery by 45%
ABC spins the numbers for Thursday, November 14.

[via press release from ABC]

ABC's "Scandal" Is Up Week to Week and Tops Its Year-Ago Delivery by 45%

ABC Thursday Prime (8-11pm - 7.0 million and 2.1/6 in AD18-49): ABC delivered a strong 2nd-place finish on Thursday in Adults 18-49, leading Fox by 50% (1.4/4) and NBC by 91% (1.1/3). In Adults 18-49, ABC's Scandal once again ranked as the #2 TV series of the night, behind only CBS' The Big Bang Theory. In addition, Scandal and Grey's Anatomy were the Top 2 dramas of the night.

Once Upon a Time in Wonderland (8-9pm - 3.7 million and 0.9/3 in AD18-49): From 8-9pm, ABC's Once Upon a Time in Wonderland was up week to week in Total Viewers (+3%) and held even in Adults 18-49.

Grey's Anatomy (9-10pm - 8.4 million and 2.6/7 in AD18-49): Nearly tripling its lead-in at 9pm (+189%), ABC's Grey's Anatomy won its hour by wide margins in Adults 18-49, outdelivering CBS' comedies by 24% (The Crazy Ones/Two and a Half Men = 2.1/6), Fox's Glee by 73% (1.5/4) and NBC's comedies by 160% (Sean Saves the World/The Michael J Fox Show = 1.0/3). Grey's Anatomy paced within 1-tenth of its week-ago Adult 18-49 number.

Scandal (10-11pm - 8.9 million and 2.9/8 in AD18-49): Finishing a dominant #1 during the 10 o'clock hour among Adults 18-49 and growing week to week (+4%), ABC's Scandal matched the combined deliveries of CBS' Elementary (1.6/5) and NBC's Parenthood (1.3/4). Scandal was up sharply over the same night last year (6.0 million and 2.0/6 on 11/15/12) in Total Viewers (+48%) and Adults 18-49 (+45%). In fact Scandal is the fastest-growing returning series this season with young adults and is ABC's top-rated program in the Thursday 10pm hour since Lost during the 2007-08 season.

Quick Take for Thursday, November 14, 2013 (Fast Affiliate Live + Same Day Ratings)

ABC is No. 2 on Thursday in Adults 18-49, Beating Fox by 50% and NBC by 91%

ABC's "Wonderland" Grows in Viewers and Tops NBC's "Parks and Recreation"

Nearly Tripling its Lead-in, "Grey's" Dominates the 9 O'clock Hour in Adults 18-49

Growing Week to Week, "Scandal" Matches the Combined Adult 18-49 Deliveries Of its CBS and NBC Drama Competition and Spikes 45% Over the Year-Ago Night

ABC Thursday Prime (8:00-11:00 p.m. - 7.0 million and 2.1/6 in AD18-49):

ABC delivered a strong 2nd-place finish on Thursday in Adults 18-49, leading Fox by 50% (1.4/4) and NBC by 91% (1.1/3). In Adults 18-49, ABC's "Scandal" continued to rank as Thursday's No. 2 TV series, behind only CBS' "The Big Bang Theory." In addition, "Scandal" and "Grey's Anatomy" were the dominant Top 2 dramas of the night.

· Season to date, ABC's Thursday night Adult 18-49 delivery is up 3% year to year.

"Once Upon a Time in Wonderland" (8:00-9:00 p.m. - 3.7 million and 0.9/3 in AD18-49):

From 8:00-9:00 p.m., ABC's freshman "Once Upon a Time in Wonderland" outdrew NBC's 1-hour return of "Parks and Recreation" by 12% in Total Viewers (3.7 million vs. 3.3 million).

· "Once Upon a Time in Wonderland" was up week to week in Total Viewers (+3%) and held even in Adults 18-49.

"Grey's Anatomy" (9:00-10:00 p.m. - 8.4 million and 2.6/7 in AD18-49):

Nearly tripling its lead-in at 9:00 p.m. (+189%), ABC's "Grey's Anatomy" won its hour by wide margins in Adults 18-49, outdelivering CBS' comedies by 24% ("The Crazy Ones"/"Two and a Half Men" = 2.1/6), Fox's "Glee" by 73% (1.5/4) and NBC's comedies by 160% ("Sean Saves the World"/"The Michael J Fox Show" = 1.0/3).

· "Grey's" paced within 1-tenth of its week-ago Adult 18-49 number.

"Scandal" (10:00-11:00 p.m. - 8.9 million and 2.9/8 in AD18-49):

Finishing a dominant No. 1 during the 10 o'clock hour in Adults 18-49 and growing week to week (+4%), ABC's "Scandal" matched the combined deliveries of CBS' "Elementary" (1.6/5) and NBC's "Parenthood" (1.3/4). The ABC drama was also the most-watched TV show overall in the hour.

· "Scandal" was up sharply over the same night last year (6.0 million and 2.0/6 on 11/15/12) in Total Viewers (+48%) and Adults 18-49 (+45%). In fact "Scandal" is the fastest-growing returning series this season with young adults and is ABC's top-rated program in the Thursday 10:00 p.m. hour since "Lost" during the 2007-08 season.

Social Stats: "Scandal" once again registered as Thursday's No. 1 most social TV series with 351,280 tweets, jumping 88% week to week to its 2nd-highest number this season.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 46% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 11/14/13. Socialguide 11/14/13, Total Tweets for each episode +/- 3hrs during telecast.





  [november 2013]  
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M
T
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· BIG BANG THEORY, THE (CBS)
· CRAZY ONES, THE (CBS)
· ELEMENTARY (CBS)
· GREY'S ANATOMY (ABC)
· MICHAEL J FOX SHOW, THE (NBC)
· ONCE UPON A TIME IN WONDERLAND (ABC)
· PARENTHOOD (NBC)
· SCANDAL (ABC)
· SEAN SAVES THE WORLD (NBC)
· TWO AND A HALF MEN (CBS)





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