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[11/27/13 - 08:37 AM]
ABC Tops Tuesday as "S.H.I.E.L.D" Marks 2nd-Biggest-Ever Audience
ABC spins the numbers for Tuesday, November 26.

[via press release from ABC]

ABC Tops Tuesday/"S.H.I.E.L.D" Marks 2nd-Biggest-Ever Audience/"Dancing" Draws a 6-Month Time Period High

ABC Tuesday Prime (8-11pm - 12.8 million and 2.4/7 in AD18-49): ABC finished as the dominant most-watched TV network on the final Tuesday of the November Sweep (+1.0 million over second-place CBS - 12.8 million vs. 11.8 million) and ran in a virtual tie for #1 in Adults 18-49 (pacing within 1-tenth and tied in audience share for the lead - 2.4/7 vs. 2.5/7 for CBS). ABC's Dancing with the Stars finale stood as Tuesday's most-watched TV show by 20% over runner-up CBS' NCIS: LA (14.6 million vs. 12.2 million from 9-10pm).

· Net delivered a Tuesday season-high in Total Viewers and its best Adult 18-49 rating on the night in 9 weeks - since season-premiere Tuesday on 9/24/13.

Marvel's Agents of S.H.I.E.L.D. (8-9pm - 9.3 million and 2.5/7 in AD18-49): At 8pm, ABC's Marvel's Agents of S.H.I.E.L.D. spiked 35% week to week in Total Viewers to deliver its 2nd-biggest-ever audience and was up for the 2nd week in Adults 18-49 (+4%) to equal a 5-week high (since 10/22/13). S.H.I.E.L.D. was the #1 series in its time period with Men 18-34 for its 9th consecutive first-run airing and continued its run as Tuesday's #1 TV show with Men 18-49.

Dancing with the Stars (9-11pm - 14.6 million and 2.4/7 in AD18-49):

From 9-11pm, the season finale of Dancing with the Stars made ABC the #1 network in the 2-hour time period with Total Viewers, key Women (W18-49/W25-54), Teens 12-17 and Kids 2-11. Dominating its final half-hour from 10:30-11pm, as Amber Riley won the coveted Mirror Ball Trophy, Dancing delivered 15.4 million viewers and an 2.6/8 in Adults 18-49 to lead its nearest competition (CBS' Person of Interest = 11.6 million and 2.1/6) by 3.8 million viewers and by 24% in young adults.

· Building over its Monday finale by 9% in Adults 18-49, DWTS scored a 10-week high - best since its season premiere on 9/16/13.

· In Total Viewers and Adults 18-49, the DWTS finale produced ABC's strongest entertainment numbers in the 2-hour time period in 6 months - since 5/21/13.

Quick Take for Tuesday, November 26, 2013 (Fast Affiliate Live + Same Day Ratings)

Hitting a Season High, ABC is the Most-Watched Net on the Sweep's Final Tuesday, With the "Dancing" Season Finale Finishing as the Night's Dominant No. 1 TV Show

ABC's "Marvel's Agents of S.H.I.E.L.D." Spikes 35% to its 2nd-Biggest-Ever Audience

The "Dancing with the Stars" Finale Earns 6-Month Highs for ABC in its Time Period

ABC Tuesday Prime (8:00-11:00 p.m. - 12.8 million and 2.4/7 in AD18-49):

ABC finished as the dominant most-watched TV network on the final Tuesday of the November Sweep (+1.0 million over second-place CBS - 12.8 million vs. 11.8 million) and ran in a virtual tie for No. 1 in Adults 18-49 (pacing within 1-tenth and tied in audience share for the lead - 2.4/7 vs. 2.5/7 for CBS). ABC's "Dancing with the Stars" finale stood as Tuesday's most-watched TV show by 20% over runner-up CBS' "NCIS: LA" (14.6 million vs. 12.2 million from 9:00-10:00 p.m.).

· The Net delivered a Tuesday season-high in Total Viewers and its best Adult 18-49 rating on the night in 9 weeks - since season-premiere Tuesday on 9/24/13.

"Marvel's Agents of S.H.I.E.L.D." (8:00-9:00 p.m. - 9.3 million and 2.5/7 in AD18-49):

At 8:00 p.m., ABC's "Marvel's Agents of S.H.I.E.L.D." spiked 35% week to week in Total Viewers to deliver its 2nd-biggest-ever audience and was up for the 2nd week in Adults 18-49 (+4%) to equal a 5-week high (since 10/22/13).

· "S.H.I.E.L.D." was the No. 1 series in its time period with Men 18-34 for its 9th consecutive first-run airing and continued its run as Tuesday's No. 1 TV show with Men 18-49.

"Dancing with the Stars" (9:00-11:00 p.m. - 14.6 million and 2.4/7 in AD18-49):

From 9:00-11:00 p.m., the season finale of "Dancing with the Stars" made ABC the No. 1 network in the 2-hour time period with Total Viewers, key Women (W18-49/W25-54), Teens 12-17 (tie) and Kids 2-11. Dominating its final half-hour from 10:30-11:00 p.m., as Amber Riley won the coveted Mirror Ball Trophy, "Dancing" delivered 15.4 million viewers and a 2.6/8 in Adults 18-49 to lead its nearest competition (CBS' "Person of Interest" = 11.6 million and 2.1/6) by 3.8 million viewers and by 24% in young adults.

· Building over its Monday finale by 9% in Adults 18-49, "DWTS" scored a 10-week high - best since its season premiere on 9/16/13.

· In Total Viewers and Adults 18-49, the "Dancing" finale produced ABC's best time-slot numbers in 6 months with entertainment programming - since 5/21/13.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 46% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year- to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 11/26/13.





  [november 2013]  
S
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· DANCING WITH THE STARS (ABC)
· MARVEL'S AGENTS OF SHIELD (ABC)
· NCIS: LOS ANGELES (CBS)
· PERSON OF INTEREST (CBS)









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