or


[01/03/14 - 08:27 AM]
ABC's New Thursday Line-up Finishes #2 - "The Taste" Beats NBC's Comedy Premiere Block and "The Assets" Nearly Ties "Parenthood" at 10pm
ABC spins the numbers for Thursday, January 2.

[via press release from ABC]

ABC's New Thursday Line-up Finishes #2 - "The Taste" Beats NBC's Comedy Premiere Block and "The Assets" Nearly Ties "Parenthood" at 10pm

ABC Thursday Prime (8-11pm - 4.4 million and 1.1/3 in AD18-49): Featuring the season premiere of The Taste and the first part of The Assets mini-series (ABC's new 8-week Thursday line-up until the mid-season return of its dramas in February), the Net took second place on Thursday, outdrawing NBC's premiere line-up by 33% in Total Viewers (4.4 million vs. 3.3 million) and tying in Adults 18-49 (1.1/3).

The Taste (8-10pm - 4.7 million and 1.2/3 in AD18-49): Taking second place from 8-10pm to CBS, ABC's Season 2 premiere of The Taste (4.7 million and 1.2/3) beat out NBC's 2-hour comedy premiere block by strong margins (Community/Community/Sean Saves the World/Michael J Fox Show = 3.0 million and 1.0/3), leading by 57% in Total Viewers and by 20% in Adults 18-49. The ABC unscripted series built 8% in Adults 18-49 from its first hour to it second hour.

· The Taste was up 34% over its Season 1 finale in Total Viewers and held steady Adults 18-49 (3.5 million and 1.2/3 on 3/12/13), outdrawing the final 3 telecasts of its first season - best since 2/19/13. Please note: The Taste debuted last year in late-January with higher overall viewing levels on Tuesday night against repeat competition on CBS.

The Assets (10-11pm - 3.8 million and 0.7/2 in AD18-49): Part 1 of the 8-part mini-series, ABC's The Asset drew 3.8 million viewers to nearly catch NBC's time-period established Parenthood (4.0 million) in the 10pm hour, pacing within just 200k viewers of the NBC veteran drama.

Quick Take for Thursday, January 2, 2014 (Fast Affiliate Live + Same Day Ratings)

ABC's New Thursday Line-Up Earns Second with a 33% Viewer Advantage Over NBC

From 8-10pm, ABC's Season 2 Opener of "The Taste" Outdelivers NBC's 2-Hour Premiere Comedy Block and Surges 34% from its Season 1 Finale in Total Viewers

Part 1 of ABC's "The Assets" Mini-Series Nearly Ties NBC's "Parenthood" in Viewers

ABC Thursday Prime (8:00-11:00 p.m. - 4.4 million and 1.1/3 in AD18-49):

Featuring the season premiere of "The Taste" and the first part of "The Assets" mini-series (ABC's new 8-week Thursday line-up until the mid-season return of its dramas in February), the Net took second place on Thursday, outdrawing NBC's premiere line-up by 33% in Total Viewers (4.4 million vs. 3.3 million) and tying in Adults 18-49 (1.1/3).

"The Taste" (8:00-10:00 p.m. - 4.7 million and 1.2/3 in AD18-49):

Taking second place from 8:00-10:00 p.m. to CBS, ABC's season 2 premiere of "The Taste" (4.7 million and 1.2/3) beat out NBC's 2-hour comedy premiere block by strong margins ("Community"/"Community"/"Sean Saves the World"/"Michael J Fox Show" = 3.0 million and 1.0/3), leading by 57% in Total Viewers and 20% in Adults 18-49. The ABC unscripted series built 8% in Adults 18-49 from its first hour to its second hour.

· "The Taste" was up 34% over its season 1 finale in Total Viewers and held steady in Adults 18-49 (3.5 million and 1.2/3 on 3/12/13), outdrawing the final 3 telecasts of its first season - best since 2/19/13. Please note: "The Taste" debuted last year in late-January with higher overall viewing levels on Tuesday night against repeat competition on CBS.

"The Assets" (10:00-11:00 p.m. - 3.8 million and 0.7/2 in AD18-49):

Part 1 of an 8-part mini-series, ABC's "The Assets" nearly tied NBC's time-period established "Parenthood" in the 10:00 p.m. hour, pacing within just 200k viewers (3.8 million vs. 4.0 million).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has increased to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 01/02/14.





  [january 2014]  
S
M
T
W
T
F
S
   


· ASSETS, THE (ABC)
· COMMUNITY (YAHOO)
· MICHAEL J FOX SHOW, THE (NBC)
· PARENTHOOD (NBC)
· SEAN SAVES THE WORLD (NBC)
· TASTE, THE (ABC)





most recent ratings | view all posts
[11/20/17 - 08:12 AM]
Sunday's Broadcast Ratings: Cowboys-Eagles Showdown Puts NBC on Top
The Peacock's "Sunday Night Football" franchise easily tops the night in all categories.

[11/19/17 - 08:30 AM]
Saturday's Broadcast Ratings: ABC, College Football Edge Demo Race
The Alphabet tops adults 18-49 while CBS is the most-watched broadcaster.

[11/18/17 - 08:32 AM]
Friday's Broadcast Ratings: CBS Tops Charts in Viewers, Demos
The Eye takes home top honors in both categories last night.

[11/17/17 - 08:13 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Rises in NBC Victory
The Peacock takes home top honors in total viewers and adults 18-49.

[11/16/17 - 08:15 AM]
Wednesday's Broadcast Ratings: FOX Reclaims Top Spot Among Adults 18-49
"Empire" is the night's top demo draw while "Survivor: Heroes vs. Healers vs. Hustlers" is the most-watched program.

[11/15/17 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Take Home Demo Crown
The Peacock's top drama is also up from a year ago among adults 18-49.

[11/14/17 - 08:15 AM]
Monday's Broadcast Ratings: "The Good Doctor" Lifts ABC to Top Spot
The Alphabet edges past NBC in both total viewers and adults 18-49.

[11/13/17 - 08:19 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Top Charts
The Peacock cruises to the top spot among total viewers and adults 18-49.

[11/12/17 - 08:39 AM]
Saturday's Broadcast Ratings: ABC Pulls Back in Front with College Football
The Alphabet takes home top honors in total viewers and adults 18-49.

[11/11/17 - 08:33 AM]
Friday's Broadcast Ratings: Dramas Top Viewers, Demos for CBS
"Blue Bloods" is the most-watched program while "Hawaii Five-0" is tops among adults 18-49.

[11/10/17 - 08:14 AM]
Thursday's Broadcast Ratings: NBC Tops Demos with "Thursday Night Football"
The Peacock begins its portion of the NFL franchise on top among adults 18-49.

[11/09/17 - 11:39 AM]
"Nature Boy" 30 for 30 on Ric Flair Averaged 1.8 Million Viewers; Highest Rated Cable Program for 18-49 Demo
ESPN spins the numbers for Tuesday, November 7.

[11/09/17 - 08:44 AM]
Wednesday's Broadcast Ratings: "CMA Awards" Top Charts for ABC
The Alphabet's annual telecast is up more than 10% from last year among adults 18-49.

[11/08/17 - 08:14 AM]
Tuesday's Broadcast Ratings: NBC Tops Demos, CBS Leads Total Viewers
Without the World Series as competition, nearly every series posts double-digit gains.

[11/07/17 - 08:21 AM]
Monday's Broadcast Ratings: NBC Wins Demo Race, ABC Leads Total Viewers
The Peacock takes home the adults 18-49 crown once again.