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[01/18/14 - 08:55 AM]
"Grimm" Is Up 15% Week to Week in 18-49 to Match Its Top Rating Since December 6
NBC spins the numbers for Friday, January 17.

[via press release from NBC]

Friday Primetime Results:

· "Dateline NBC" (1.5/5 in 18-49, 7.0 million viewers overall from 8-9 p.m. ET) equaled the show's highest Friday adult 18-49 rating in more than a year, since scoring a 1.7 on Dec. 28, 2012. In the time period, "Dateline" tied for #1 among ABC, CBS, NBC and Fox in women 18-49 and women 25-54. "Dateline" grew from its first half-hour to its second in all key measures, including gains of 14% in adults 18-49 (to a 1.6 from a 1.4) and 16% in adults 25-54 (2.2 vs. 1.9).

· "Grimm" (1.5/5 in 18-49, 5.7 million viewers overall at 9 p.m. ET) is up 15% week to week in 18-49 (to a 1.5 from a 1.3), to match its top rating since Dec. 6. In total viewers, the week-to-week gain is 7% (5.689 million vs. 5.335 million). With its 1.5 rating, "Grimm" tied for the #1 scripted rating of the night on the Big 4 (equaling Fox's "Bones" and CBS's "Hawaii Five-0").

· Note that "Grimm" is a heavily time-shifted series, with fourth-quarter originals nearly doubling in "live plus seven day" vs. "live plus same day" in 18-49 (+93%, to a 2.7 from a 1.4). The Dec. 13 "Grimm" telecast grew by +117% going from these next-day L+SD results to L+7 figures (to a 2.6 from a 1.2).

· "Dracula" (0.9/3 in 18-49, 2.9 million viewers overall at 10 p.m. ET) is up week to week by 0.2 of a point or 29% in adults 18-49 (to a 0.9 from a 0.7), to equal its average rating for the show's prior six episodes. In total viewers, "Dracula" grew week to week by 16% (2.860 million vs. 2.468 million). L+7 Time-Shifting: Fourth-quarter originals of "Dracula" grew 67% in "live plus seven day" vs. "live plus same day" in 18-49 (to a 2.0 from a 1.2).

In Late-Night Metered Markets Friday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 2.1/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.7/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.8/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/3 in metered-market households and a 0.4/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [january 2014]  
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M
T
W
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F
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· BONES (FOX)
· DATELINE NBC (NBC)
· DRACULA (NBC)
· GRIMM (NBC)
· HAWAII FIVE-0 (CBS)





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