2014 GRAMMY AWARDS WATCHED BY 28.5 MILLION VIEWERS - UP FROM LAST YEAR AND SECOND LARGEST AUDIENCE IN 21 YEARS
Grammys Is the Biggest Social Television Event of the 2013-14 Season; Twitter Reports 15.2 Million Tweets During Eastern/ Central Time Zone Broadcast Alone
THE 56TH ANNUAL GRAMMY AWARDS delivered 28.51 million viewers - the second largest audience for the awards broadcast since 1993, according to Nielsen preliminary live plus same day ratings for Sunday, January 26.
From 8:00-11:45PM, THE GRAMMY AWARDS was the night's top broadcast in viewers (28.51m), adults 25-54 (10.7/24), adults 18-49 (9.9/25) and adults 18-34 (9.1/26).
Compared to last year, THE GRAMMY AWARDS added +130,000 viewers (from 28.38m, +1%). Compared to the last time the ceremony aired in January due to the Olympics (January 31, 2010), THE GRAMMY AWARDS was +1% in adults 25-54 (from 10.6/24), even in both adults 18-49 and adults 18-34 and added +2.64m viewers (from 25.87m, +10%).
THE 56TH ANNUAL GRAMMY AWARDS posted its second largest audience (only behind the 2012 ceremony following Whitney Houston's death) since February 1993.
CBS.com saw record traffic for a GRAMMY AWARDS, with +68% year-over-year growth in unique users to GRAMMY-related content on CBS.com. Live-streaming of GRAMMY Live content and on-demand viewing generated nearly 5.5 million total streams, up +100% over last year.
In addition, SocialGuide ranks THE 56th ANNUAL GRAMMY AWARDS as the biggest social television event of the 2013-2014 TV season to date, with Twitter recording more than 15.2 million tweets during the Eastern and Central time zone broadcast alone.