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[01/27/14 - 08:34 AM]
"The Bachelor: Sean and Catherine's Wedding" Is Up 60% from "Ashley and J.P.'s Wedding"
ABC spins the numbers for Sunday, January 26.
[via press release from ABC]

"The Bachelor: Sean and Catherine's Wedding" Is Up 60% from "Ashley and J.P.'s Wedding"

America's Funniest Home Videos (7-8pm - 7.0 million and 1.5/4 in AD18-49): In the 7 o'clock hour, ABC's America's Funniest Home Videos drew its biggest audience in 6 weeks (3rd largest this season) - since 12/8/13.

The Bachelor: Sean and Catherine's Wedding (8-10pm - 6.1 million and 1.6/4 in AD18-49): Opposite big competition from CBS' Grammy Awards and NBC's 2014 NFL Pro Bowl from 8-10pm, ABC's The Bachelor: Sean and Catherine's Wedding improved its 2-hour time period week to week by 30% in Total Viewers (6.1 million vs. 4.7 million) and by 45% in Adults 18-49 (1.6/4 vs. 1.1/3). ABC's The Bachelor special took second to the Grammys during it 2-hour broadcast in key Women (W18-34/W18-49).

· Despite the Grammy Awards competition, The Bachelor: Sean and Catherine's Wedding was up by 53% in Total Viewers and by 60% in Adults 18-49 over The Bachelorette: Ashley and J.P.'s Wedding a year-ago December (4.0 million and 1.0/3 on 12/16/12).

Quick Take for Sunday, January 26, 2014 (Fast Affiliate Live + Same Day Ratings)

"AFHV" Draws its Biggest Audience in 6 Weeks and 3rd Largest This Season

Against the "Grammys," ABC's "The Bachelor: Sean and Catherine's Wedding" Is Up by 60% in Adults 18-49 Over "Ashley and J.P.'s Wedding" Last Season

"America's Funniest Home Videos" (7:00-8:00 p.m. - 7.0 million and 1.5/4 in AD18-49):

In the 7 o'clock hour, ABC's "America's Funniest Home Videos" drew its biggest audience in 6 weeks (since 12/8/13) and its 3rd largest this season.

"The Bachelor: Sean and Catherine's Wedding" (8:00-10:00 p.m. - 6.1 million and 1.6/4 in AD18-49): Opposite big competition from CBS' "Grammy Awards" and NBC's 2014 NFL Pro Bowl from 8:00-10:00 p.m., ABC's "The Bachelor: Sean and Catherine's Wedding" improved its period week to week by 30% in Total Viewers (6.1 million vs. 4.7 million) and by 45% in Adults 18-49 (1.6/4 vs. 1.1/3). During its 2-hour broadcast, "The Bachelor" special took second to the "Grammys" in key Women (W18-34/W18-49).

· Despite facing the "Grammy Awards," "The Bachelor: Sean and Catherine's Wedding" was up by 53% in Total Viewers and by 60% in Adults 18-49 over "The Bachelorette: Ashley and J.P.'s Wedding" a year-ago December (4.0 million and 1.0/3 on 12/16/12).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 01/26/14.





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· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BACHELOR, THE (ABC)




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