TLC DELIVERS BEST JANUARY PRIME PERFORMANCE IN A DECADE WITH W25-54
January 2014 ends as TLC's best monthly Prime delivery in three years among P2+, P25-54/18-49/18-34, and W18-49/18-34
New York, NY - January 2014 closes out as TLC's best January Prime performance for the network in a decade with W25-54, and the 3rd best January Prime delivery ever among the demo. This January was also TLC's best January Prime delivery since January 2011 among P2+, P25-54/18-49/18-34, and W18-49/18-34.
Led by returning series HERE COMES HONEY BOO BOO and SISTER WIVES, and the launch of the network's newest hits SEX SENT ME TO THE ER and 90 DAY FIANCE, TLC placed among the top 10 ad-supported cable networks in delivery among W25-54, W18-49, and W18-34. Also helping to boost the network's ratings, returning series TRAILER PARK: WELCOME TO MYRTLE MANOR and MY STRANGE ADDICTION started their new seasons off strong with key women demos. TLC's popular wedding programming also secured the network as the #1 female ad-supported cable network on Friday nights with all key female demos.
January 2014 ratings and delivery among W25-54 were up double-digits on six nights of the week vs. YAGO (Monday through Thursday and Saturday through Sunday).
Source: Nielsen, January 2014 (12/30/13-01/26/14); January 2013 (12/31/12-01/27/13). Prime = 8-11pm. Live+SD (000s). Female Net = Audience Comp 60% or greater with W2+, M-Su 8-11pm; Based on P2+. W25-54 tied for best Jan Prime delivery with Jan '11. Live+SD (000s).
TLC is a global brand that celebrates extraordinary people and relatable life moments through innovative nonfiction programming. A top 10 cable network in key female demos, TLC has built successful consumer brands around series including Cake Boss, and has transformed Fridays into "BrideDay" with a lineup of wedding-themed programming anchored by the Say Yes To The Dress franchise. In 2013, TLC had 32 series averaging 1 million P2+ viewers or more, including seven series that averaged 2 million P2+ viewers or more, the most ever in a year: Here Comes Honey Boo Boo, Sister Wives, Long Island Medium, The Little Couple, Who Do You Think You Are?, Breaking Amish: Brave New World, and Breaking Amish: LA.
TLC is available in nearly 99 million homes in the US and 329 million households in 167 markets internationally. A destination online, TLC.com offers in-depth fan sites, exclusive video content, and original editorial covering style, home, food, and more. Fans can also interact with TLC via On Demand services, on mobile platforms, and through social media such as Facebook or @TLC on Twitter. TLC is part of Discovery Communications (NASDAQ: DISCA,DISCB, DISCK), the world's number one nonfiction media company reaching more than two billion cumulative subscribers in 224 countries and territories.