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[02/21/14 - 09:28 AM]
Thursday's Broadcast Ratings: NBC, Winter Games Keep Win Streak Going
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks last night (2/20/14):

NBC (19.925 million viewers, #1; adults 18-49: 4.9, #1) was the top draw once again on Thursday with its primetime portion of the "2014 Olympic Winter Games" (19.925 million viewers, #1; adults 18-49: 4.9, #1).

FOX (6.605 million viewers, #3; adults 18-49: 1.7, #2) then had to settle for second place with new episodes of "American Idol" (9.193 million viewers, #3; adults 18-49: 2.4, #3) and "Rake" (4.017 million viewers, #8; adults 18-49: 1.0, #8).

Next up was CBS (6.625 million viewers, #2; adults 18-49: 1.6, #3) and its all-repeat lineup of "The Big Bang Theory" (10.058 million viewers, #2; adults 18-49: 2.6, #2), "Mom" (7.161 million viewers, #4; adults 18-49: 1.8, #4), "Two and a Half Men" (6.513 million viewers, #5; adults 18-49: 1.6, #5), "The Millers" (5.389 million viewers, #6; adults 18-49: 1.3, #T6) and "Elementary" (5.316 million viewers, #7; adults 18-49: 1.3, #T6).

Meanwhile, ABC (2.952 million viewers, #4; adults 18-49: 0.8, #4) served up the season finale of "The Taste" (3.158 million viewers, #9; adults 18-49: 0.9, #9) alongside a repeat of "Scandal" (2.541 million viewers, #10; adults 18-49: 0.7, #10).

And finally, repeats of "The Originals" (0.908 million viewers, #11; adults 18-49: 0.2, #T11) and "Reign" (0.723 million viewers, #12; adults 18-49: 0.2, #T11) on The CW (0.815 million viewers, #5; adults 18-49: 0.2, #5) closed out the evening. In the netlet's target demo (women 18-34), "Originals" delivered a 0.1 rating at 8:00/7:00c and "Reign" a 0.2 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
0.00% - The Taste
-9.09% - Rake
-16.95% - 2014 Olympic Winter Games
-17.24% - American Idol

Year-to-year changes (adults 18-49):
+308.33% - 2014 Olympic Winter Games (vs. Various)
-38.46% - American Idol
-56.10% - The Taste (vs. Zero Hour/Grey's Anatomy)
-74.36% - Rake (vs. American Idol)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 5.3 rating, 15 share from midnight-1 a.m. ET; CBS's "Late Show with David Letterman," 2.0/5, and ABC's "Jimmy Kimmel Live," 2.0/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "Tonight," 2.4/12 at midnight; "Late Show," 0.4/2, and "Jimmy Kimmel Live," 0.6/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, CBS's "Late Late Show with Craig Ferguson" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.


Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/21/13):

FOX (13.504 million viewers, #2; adults 18-49: 3.9, #1) pulled into the top spot on Thursday with a special two-hour "American Idol" (13.504 million viewers, #3; adults 18-49: 3.9, #T2).

CBS (13.522 million viewers, #1; adults 18-49: 3.3, #2) then had to settle for second place despite originals from "The Big Bang Theory" (17.337 million viewers, #1; adults 18-49: 5.4, #1), "Two and a Half Men" (13.442 million viewers, #4; adults 18-49: 3.9, #T2), "Person of Interest" (14.129 million viewers, #2; adults 18-49: 2.9, #5) and "Elementary" (11.046 million viewers, #5; adults 18-49: 2.3, #7).

Next up was ABC (7.161 million viewers, #3; adults 18-49: 2.2, #3) with week two of "Zero Hour" (5.322 million viewers, #8; adults 18-49: 1.1, #T11) followed by new episodes of "Grey's Anatomy" (8.543 million viewers, #6; adults 18-49: 3.0, #4) and "Scandal" (7.617 million viewers, #7; adults 18-49: 2.7, #6).

Meanwhile, NBC (3.173 million viewers, #4; adults 18-49: 1.2, #4) offered up its mix of "Community" (3.078 million viewers, #10; adults 18-49: 1.1, #T11), "Parks & Recreation" (3.029 million viewers, #11; adults 18-49: 1.3, #T9), a second "Parks & Recreation" (2.910 million viewers, #12; adults 18-49: 1.4, #8), "1600 Penn" (2.303 million viewers, #14; adults 18-49: 1.0, #14) and a repeat of "Law & Order: Special Victims Unit" (3.859 million viewers, #9; adults 18-49: 1.1, #T11).

And finally, new episodes of "The Vampire Diaries" (2.887 million viewers, #13; adults 18-49: 1.3, #T9) and "Beauty and the Beast" (1.558 million viewers, #15; adults 18-49: 0.6, #15) on The CW (2.223 million viewers, #5; adults 18-49: 0.9, #5) closed out the evening. In the netlet's target demo (women 18-34), "Diaries" delivered a 2.2 rating at 8:00/7:00c and "Beast" a 0.9 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+30.00% - The Vampire Diaries
+20.00% - Beauty and the Beast
+11.11% - Grey's Anatomy
+8.33% - American Idol
+4.55% - Elementary
+2.63% - Two and a Half Men
0.00% - The Big Bang Theory
0.00% - Community
-3.33% - Person of Interest
-3.57% - Scandal
-9.09% - 1600 Penn (vs. 2/7/13)
-13.33% - Parks & Recreation
-15.38% - Zero Hour

Year-to-year changes (adults 18-49):
+160.00% - The Vampire Diaries (vs. The Vampire Diaries (Repeat))
+100.00% - Beauty and the Beast (vs. Supernatural (Repeat))
+30.00% - Two and a Half Men (vs. Rob)
+22.73% - Scandal (vs. Private Practice)
+21.88% - American Idol (vs. American Idol/The Finder)
+3.85% - The Big Bang Theory
-3.23% - Grey's Anatomy
-6.45% - Person of Interest
-8.00% - Elementary (vs. The Mentalist)
-23.53% - Parks & Recreation - 8:30
-26.67% - Community (vs. 30 Rock)
-26.67% - Zero Hour (vs. Winter Wipeout)
-44.44% - 1600 Penn (vs. Up All Night)
-46.15% - Parks & Recreation - 9:00 (vs. The Office)

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/7; CBS's "Late Show with David Letterman," 2.9/8; and ABC's "Jimmy Kimmel Live," 2.5/7.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.8/4; and "Jimmy Kimmel Live," 0.9/5.

* From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.5/5 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.5/5). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) tied "Late Late Show" (0.5/3).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.3/4 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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