or


[02/25/14 - 01:07 PM]
NBC's Sochi Olympics Coverage Dominates the Primetime Week of Feb. 17-23 in All Key Measures
NBC spins the numbers for the week of February 17-23.

[via press release from NBC]

NBC'S SOCHI OLYMPICS COVERAGE DOMINATES THE PRIMETIME WEEK OF FEB. 17-23 IN ALL KEY MEASURES

Season to Date, NBC Ranks #1, Up 19% vs. One Year Ago and Holding the Lead This Late in the Season for the First Time in 10 Years

Monday's Sochi Coverage is the Most-Watched Second Monday of a Winter Olympics Since 2002

The Feb. 19 Olympics Telecast Delivers the Biggest Total-Viewer Average for a Second Wednesday Since Salt Lake City in 2002

Tuesday, Thursday and Saturday Olympics Coverage Tops the Combined Big 4 Competition and Sunday's Coverage Delivers a Convincing Win on a Competitive Night

UNIVERSAL CITY, Calif. - Feb. 25, 2014 - NBC's coverage of the Sochi Winter Olympics has led the network to weeklong wins among the Big 4 networks in adults 18-49, total viewers and all other key measures. According to "live plus same day" viewing figures from Nielsen Media Research, NBC averaged a 4.2 rating, 12 share in adults 18-49 and 17.7 million viewers overall for the week of Feb. 17-23,

For the Sochi Winter Olympics from the Opening Ceremony on Feb. 7 through the Closing Ceremony on Feb. 23, NBC averaged 21.4 million viewers for its primetime coverage, a 6% increase versus the 20.2 million average for the last European Winter Games in Torino in 2006. NBC's primetime coverage of the live (ET/CT) 2010 Vancouver Games averaged 24.4 million viewers.

NBC won the week in adults 18-49 rating for the 17th time this season, the most weekly wins for NBC at this point in the season in 16 years (since winning 19 weeks at this time during the 1997-98 season). The total-viewer win is NBC's sixth this season, the most at this point in the season for NBC in 12 years (since winning eight weeks at this time in 2001-02)

NBC's seven nights of Olympics coverage ranked #1-7 among primetime programs on the Big 4 networks in adults 18-49 last week (including a tie for #7 with Fox's Daytona 500 coverage). Olympics telecasts accounted for the top eight for the week in total viewers, with the seven nights of primetime coverage, plus Sunday's "Nancy & Tonya" documentary.

Through 22 weeks of the season, NBC ranks #1 among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54 and other key demos. It's the first time NBC has ranked #1 this late in the season in 10 years (since the 2003-04 season). NBC's 3.1 rating in adults 18-49 is the network's top average at this point in the season in six years (since a 3.1 in 2007-08). Versus one year ago, NBC is up 19% season to date in adults 18-49 (3.1 vs. 2.6).

In total viewers, NBC ranks #2 for the season with an average of 10.5 million viewers, which is its biggest overall audience 22 weeks into the season in 10 years (since 2003-04, 11.0 million). Versus one year ago, NBC is up 37% season to date in total viewers (10.5 million vs. 7.6 million).

Primetime averages for the week of Feb. 17-23 in adults 18-49 are: NBC, 4.2/12; Fox, 1.8/5; CBS, 1.1/3; ABC, 1.1/3; and CW, 0.3/1. In overall total viewers, the weekly averages were: NBC, 17.7 million; CBS, 6.1 million; Fox, 6.1 million; ABC, 4.2 million; and CW, 0.9 million.

Season-to-date averages are: NBC, 3.1/9; Fox, 2.8/8; CBS, 2.5/7; ABC, 2.0/6; and CW, 0.8/2. In overall total viewers, the season averages are: CBS, 11.0 million; NBC, 10.5 million; Fox, 8.3 million; ABC, 7.2 million; and CW, 1.9 million.

NBC highlights for the week of Feb. 17-23:

Monday: Feb. 17 Olympic coverage (5.6/15 in 18-49, 23.5 million viewers overall from 8-11:02 p.m. ET), which featured Meryl Davis and Charlie White winning America's first-ever ice dancing Olympic gold medal, finished as the most-watched second Monday of a Winter Olympics since the live U.S.-based Salt Lake City Games in 2002. It was also the best non-domestic second Monday of an Olympics since Lillehammer in 1994. For the night, NBC topped the combined primetime viewership of ABC, CBS and Fox (18.3 million viewers) by 28%. The 23.5 million viewers beat the comparable second Monday for the 2010 Vancouver Games (20.9 million viewers) by 13%.

Tuesday: Sochi coverage (5.0/14 in 18-49, 18.9 million viewers overall from 8:30-11 p.m. ET) topped the combined ABC-CBS-Fox competition in adults 18-49 (5.0 from 8:30-11 vs. a combined 4.7 for ABC and CBS from 8-11 p.m. and Fox from 8-10).

Wednesday: Feb. 19 Winter Olympics coverage (5.0/15 in 18-49, 20.2 million viewers overall from 8-11 p.m. ET), featuring American Ted Ligety winning a gold medal in giant slalom and the ladies' figure skating short program, ranked as the most-watched second Wednesday of a Winter Olympics since the Salt Lake City Games in 2002. Wednesday's viewership was up 26% versus the last non-North American Winter Games in Torino in 2006 (16.0 million viewers) and was also up 2% versus the 2010 Vancouver Olympics (19.8 million viewers.

Thursday: The Feb. 20 primetime Olympics telecast on NBC (5.0/15 in 18-49, 20.3 million viewers overall from 8-11:19 p.m. ET) topped the combined ABC-CBS-Fox competition in adults 18-49 by 20% (4.9 from 8-11 p.m. vs. a combined 4.1).

Friday: Friday coverage from Sochi (3.6/12 in 18-49, 14.9 million viewers overall from 8:30-11 p.m. ET) beat the combined ABC-CBS-Fox competition in 18-49 (3.6 vs. a combined 2.8) and topped the night's #2 telecast on the Big 4 networks by 112% (3.6 vs. a 1.7 for ABC's "Shark Tank").

Saturday: NBC's primetime Olympics telecast (2.8/10 in 18-49, 13.3 million viewers overall from 8:30-11:05 p.m. ET) topped the combined ABC-CBS-Fox competition in adults 18-49 (2.8 vs. a combined 1.5).

NBC's Saturday 11:05-11:30 p.m. ET preview of "About a Boy" generated solid sampling for the new series, averaging a 2.2 rating in adults 18-49 and 8.257 million viewers overall, according to Nielsen "fast official" ratings. Versus Olympics results in the 10:30-11 half-hour, "About a Boy" retained 76% of that lead-in rating in adults 18-49 (2.2 vs. 2.9).

Sunday: NBC concluded its coverage of the Sochi Olympics with the Closing Ceremony and the special "Nancy & Tonya" documentary ranking #1 and #2 among the Big 4 networks in average viewership.

The Closing Ceremony (3.2/8 in 18-49, 15.1 million viewers overall from 8:33-10:36 p.m. ET) was the #1 telecast among the broadcast networks in primetime Sunday night. The Sochi Closing Ceremony also topped by 2% the viewership for the 2006 Torino Games (14.8 million). The 2010 Vancouver Winter Olympics Closing Ceremony, which followed that afternoon's dramatic overtime Team USA-Canada men's gold medal hockey game, averaged 21.4 million viewers.

The "Nancy & Tonya" documentary (2.6/8 in 18-49, 12.7 million viewers overall from 7-8:33 p.m. ET) ranked second among broadcast programs in primetime in total viewers and adults 18-49.

NBC's Sunday 10:36-11 p.m. ET preview of "Growing Up Fisher" delivered solid sampling, averaging a 2.0/6 in adults 18-49 and 8.862 million viewers overall. Versus Olympics results in the 10-10:30 half-hour, "Growing Up Fisher" retained 69% of that lead-in rating in adults 18-49 (2.0 vs. 2.9).





  [february 2014]  
S
M
T
W
T
F
S
      


· ABOUT A BOY (NBC)
· GROWING UP FISHER (NBC)





most recent ratings | view all posts
[10/30/24 - 03:14 PM]
FOX Sports Hits Grand Slam with Most-Watched World Series Game 4 Since 2016, Peaking at 18.2M Viewers
Through Game 4, the 2024 World Series across all networks is averaging 14,984,000 viewers - its best start since 2017.

[10/29/24 - 03:37 PM]
World Series Game 3: Monday's Most-Watched Program
On FOX, the broadcast averaged 13,208,000 viewers, making it the most-watched Game 3 since 2018.

[10/29/24 - 12:03 PM]
Netflix Top 10 Week of Oct. 21: "The Lincoln Lawyer" Courts the Top Spot; "Don't Move" Debuts at #1
The new docuseries "This Is the Zodiac Speaking" debuted at #2 with 7.5M views and the feature documentary "Sweet Bobby: My Catfish Nightmare" stole #3 (7.2M views).

[10/29/24 - 11:30 AM]
CBS Premiere Episodes Soar in Multiplatform Viewership Led by "Matlock" Premiere Amassing 22.8 Million Viewers in One Month
Other highlights include the series premiere of "Georgie & Mandy's First Marriage" amassed 10.6 million multiplatform viewers in its first seven days.

[10/28/24 - 03:50 PM]
"Dancing with the Stars" Is Top Program of the Night in Adults 18-49
Season to date, "Dancing with the Stars" stands as the No. 1 entertainment program on broadcast in Adults 18-49 (0.69 rating).

[10/28/24 - 02:05 PM]
Cowboys-49ers Averages Nearly 24 Million Viewers on NBC & Peacock in Most-Watched Week 8 "Sunday Night Football" Game Ever
NBC Sports' audience peaked at 26.4 million viewers in the second quarter (9:15-9:30 p.m. ET).

[10/27/24 - 02:17 PM]
Viewership Gains: World Series Off to Strongest Start Since 2017
With 13,444,000 viewers, it was the most-watched World Series Game 2 on FOX since 2018 (Dodgers-Red Sox: 13,508,000).

[10/26/24 - 01:12 PM]
Gibby, Meet Freddie: MLB Delivers 15.2M Viewers for World Series Game 1
It was the most-watched World Series Game 1 since 2017 (Astros-Dodgers: 15,328,000).

[10/25/24 - 10:57 AM]
The 2024 WNBA Season Delivers Record Viewership Across ESPN Platforms
The 2024 postseason averaged 1.1 million viewers - up 139 percent over 2023's postseason - making it the most-viewed WNBA postseason in 25 years.

[10/24/24 - 01:42 PM]
"Interview with a Killer" Sets Record with Most-Watched Court TV Original Series Debut
The show's initial telecasts were up +50% with Persons 2+ and +60% in P25-54, to become Court TV's top-performing original since the network began being Nielsen rated.

[10/23/24 - 12:35 PM]
"9-1-1" Concludes Wildly Exciting "Bee-Nado" Story Arc, Rising +89% in Total Viewers and +294% in Adults 18-49 Over Initial Live + Same Day Audience
On linear, "9-1-1" ranked as the top entertainment program of the night in both Total Viewers (7.39 million) and Adults 18-49 (0.75 rating).

[10/23/24 - 11:25 AM]
It's a Hallmark Channel Christmas Across Entertainment Cable
"'Twas the Date Before Christmas," "Holiday Crashers," and "Scouting for Christmas" became the Top 3 entertainment cable programs of the week among Households, Total Viewers, and Women and Persons 18+.

[10/22/24 - 03:00 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 6th Consecutive Week
Season to date, "Nightline" is up in Total Viewers (+2% - 989,000 vs. 958,000) versus the comparable weeks last season, posting its largest Total Viewer audience in 5 years - since the 2019-2020 season.

[10/22/24 - 12:06 PM]
Netflix Top 10 Week of Oct. 14: "Outer Banks" Strikes Gold for Second Week, "Lonely Planet" Rises to #1
Season 3 of "The Lincoln Lawyer" debuted at #2 with 7M views on the English TV List.

[10/21/24 - 10:39 AM]
School Is Back in Session at "Abbott Elementary" as Season 4 Premiere Skyrockets +191% in Total Viewers and +486% in Adults 18-49 Over Initial Live +Same Day Audience
After seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms, the season four premiere has jumped to 6.19 million Total Viewers and a 2.17 rating in Adults 18-49.