or


[02/27/14 - 08:12 AM]
ABC's "Modern Family" Wins Wednesday/"Mixology" Debut Earns Best Time Slot Numbers in 2-1/2 Months
ABC spins the numbers for Wednesday, February 26.

[via press release from ABC]

ABC's "Modern Family" Wins Wednesday/"Mixology" Debut Earns Best Time Slot Numbers in 2-1/2 Months

With its Wednesday line-up returning to all originals for the first time in 3 weeks, ABC claimed the night's top-rated show in Adults 18-49, with Modern Family (3.1/9) outdelivering Fox's American Idol by 19% (2.6/8) and CBS' season opener of Survivor by 24% (2.5/7).

In the 9:30pm half-hour, ABC's debut of Mixology (5.2 million and 1.8/5) earned the Net's best series numbers in the time slot in 2-1/2 months - since 12/11/13.

...more to come.

"Mixology" Marks Best Audience Retention Out of "Modern Family" Since October

With its Wednesday line-up returning to all originals for the first time in 3 weeks, ABC claimed the night's top-rated show in Adults 18-49, with Modern Family (3.1/9) outdelivering Fox's American Idol by 19% (2.6/8) and CBS' season opener of Survivor by 24% (2.5/7).

The Middle (8-8:30pm - 7.1 million and 1.8/6 in AD18-49):

At 8pm, ABC's The Middle ranked as the highest-rated scripted show in its half-hour among Total Viewers and Adults 18-49.

Suburgatory (8:30-9pm - 5.3 million and 1.5/4 in AD18-49):

At 8:30pm like its lead-in, Suburgatory was the #1 scripted program in its slot with viewers and young adults.

Modern Family (9-9:30pm - 8.6 million and 3.1/9 in AD18-49):

More than doubling its Adult 18-49 lead-in at 9pm (+107%), ABC's Modern Family won its half-hour by double digits over Fox's American Idol (+15% - 2.7/7), CBS' Survivor (+19% - 2.6/7) and NBC's L&O: SVU (+72% - 1.8/5).

Mixology (9:30-10pm - 5.2 million and 1.8/5 in AD18-49):

In the 9:30pm half-hour, ABC's debut of Mixology earned the Net's best series numbers in the time slot in 2-1/2 months in Total Viewers and Adults 18-49 - since 12/11/13. In addition with viewers and young adults (60%/58%), Mixology delivered the best audience retention in the half-hour out of an original Modern Family since the beginning of October - since 10/9/13.

Nashville (10-11pm - 4.7 million and 1.2/4 in AD18-49):

During the 10pm hour, Nashville was up 17% in Women 18-34 over its last first-run airing. The ABC sophomore drama continues to deliver huge gains via time-shifted TV playback. For its most recent original telecast in the Live + 7 Day ratings (w/o 2/3/14), Nashville nearly doubled its Live + Same Day Adult 18-49 number (+92% - going from a 1.3 rating to a 2.5 rating) to stand as the week's biggest percentage gainer on broadcast. It was the show's 2nd-biggest-ever percentage lift.

Quick Take for Wednesday, February 26, 2014 (Fast Affiliate Live + Same Day Ratings)

"The Middle" and "Suburgatory" Rank as the No. 1 Scripted Shows from 8-9pm

"Modern Family" Outdelivers "Idol" and "Survivor" as the Night's Top-Rated Show

"Mixology" Debuts with ABC's Best Retention in the Time Slot Since Early-October

"Nashville" is Up in Women 18-34 and Continues to Post Big Gains in TV Playback

ABC Wednesday Prime (8:00-11:00 p.m. - 5.9 million and 1.8/5 in AD18-49):

With its Wednesday line-up returning to all originals for the first time in 3 weeks, ABC claimed the night's top-rated show in Adults 18-49, with "Modern Family" (3.1/9) outdelivering Fox's "American Idol" by 19% (2.6/8) and CBS' season opener of "Survivor" by 24% (2.5/7).

"The Middle" (8:00-8:30 p.m. - 7.1 million and 1.8/6 in AD18-49):

At 8:00 p.m., ABC's "The Middle" ranked as the highest-rated scripted show in its half-hour among Total Viewers and Adults 18-49.

"Suburgatory" (8:30-9:00 p.m. - 5.3 million and 1.5/4 in AD18-49):

At 8:30 p.m. like its lead-in, "Suburgatory" was the No. 1 scripted program in its slot with viewers and young adults.

"Modern Family" (9:00-9:30 p.m. - 8.6 million and 3.1/9 in AD18-49):

More than doubling its Adult 18-49 lead-in at 9:00 p.m. (+107%), ABC's "Modern Family" won its half-hour by double digits over Fox's "American Idol" (+15% - 2.7/7), CBS' "Survivor" (+19% - 2.6/7) and NBC's "L&O: SVU" (+72% - 1.8/5).

"Mixology" (9:30-10:00 p.m. - 5.2 million and 1.8/5 in AD18-49):

In the 9:30 p.m. half-hour, ABC's debut of "Mixology" earned the Net's best series numbers in the time slot in 2-1/2 months in Total Viewers and Adults 18-49 - since 12/11/13. In addition, with viewers and young adults (60%/58%), "Mixology" delivered the best audience retention in the half-hour out of an original "Modern Family" since early-October - since 10/9/13.

"Nashville" (10:00-11:00 p.m. - 4.7 million and 1.2/4 in AD18-49):

During the 10:00 p.m. hour, "Nashville" was up 17% in Women 18-34 over its last first-run airing. The ABC sophomore drama continues to deliver huge gains via time-shifted TV playback. For its most recent original telecast in the Live + 7 Day ratings (w/o 2/3/14), "Nashville" nearly doubled its Live + Same Day Adult 18-49 number (+92% - going from a 1.3 rating to a 2.5 rating) to stand as the week's biggest percentage gainer on broadcast. It was the show's 2nd-biggest-ever percentage lift.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 02/26/14.





  [february 2014]  
S
M
T
W
T
F
S
      


· AMERICAN IDOL (FOX)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MIDDLE, THE (ABC)
· MIXOLOGY (ABC)
· MODERN FAMILY (ABC)
· NASHVILLE (ABC)
· SUBURGATORY (ABC)
· SURVIVOR (CBS)









most recent ratings | view all posts
[11/28/14 - 10:29 AM]
Thursday's Broadcast Ratings: NFL Cooks Up Thanksgiving Victory for NBC
A special Thursday edition of "Sunday Night Football" leads the night for the Peacock.

[11/28/14 - 08:25 AM]
Seahawks-49ers Delivers the Best-Ever Rating for Thanksgiving Primetime Game in Metered-Market Households
NBC spins the numbers for Wednesday, November 26 and Thursday, November 27.

[11/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: CBS Closes November Sweeps on Top
The Eye's "Criminal Minds" leads the night in both total viewers and adults 18-49.

[11/28/14 - 07:59 AM]
"The NFL on CBS" Thanksgiving Day Game Rates as Highest in 16 Years
CBS spins the numbers for Thursday, November 27.

[11/26/14 - 10:45 AM]
NBCSN Delivers Best F1 Season Ever for a Single Cable Network
NBCSN spins the numbers for its F1 coverage to date this season.

[11/26/14 - 08:52 AM]
"The Voice" Ranks #1 in Adults 18-34 and All Key Adult-Female Demos in Its Time Period
NBC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:37 AM]
ABC's "Dancing with the Stars" Jumps to Season Highs for Its Top Finale Performance in 4 Seasons
ABC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:31 AM]
Tuesday's Broadcast Ratings: "Dancing with the Stars" Gives ABC First Demo Win of the Season
The Alphabet also leads the night among total viewers.

[11/25/14 - 01:52 PM]
Hallmark Channel's "Countdown to Christmas" Is the Most Watched Network Among Women 25-54 for 4th Consecutive Weekend
The Hallmark Channel spins the numbers for Saturday, November 22 and Sunday, November 23.

[11/25/14 - 01:17 PM]
"Homeland" and "The Affair" Deliver Their Highest Rated Episodes and Total Nights of the Season
Showtime spins the numbers for Sunday, November 23.

[11/25/14 - 11:55 AM]
Nickelodeon Tops Basic Cable with Kids and Total Viewers
Nickelodeon spins the numbers for the week of November 17-23.

[11/25/14 - 11:14 AM]
CMT Keeps the Party Going as 1.3 Million Viewers Tune in for Premieres of "Party Down South 2" and "Drunksgiving" Special
CMT spins the numbers for Wednesday, November 19 and Thursday, November 20.

[11/25/14 - 10:43 AM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 and Men 18-24
Turner spins the numbers for the week of November 17-23.

[11/25/14 - 09:28 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Week
CBS spins the numbers for Sunday, November 23.

[11/25/14 - 08:49 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
Plus: "Scorpion" on CBS gets a big boost from a special "The Big Bang Theory" repeat lead in.